Home/Email Marketing Software/Vero
Updated on: October 21, 2021

What is Vero ?

Vero - Email Marketing Software
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Vero

All-in-one Customer Messaging Platform
(58 Ratings) Write Review

Vero software is a messaging platform to send personalized messages to your customers. Automate or send one-off messages via email, push, SMS (coming soon) and other channels. Segment customers based on their attributes and web, product and email activity. Build Customer engagement with triggered workflows based on their activity. Generate reports to measure the performance of campaigns. It integrates with Webhooks, Stitch, Segment and more. Marketers, Small, Medium and Large companies make use of the software.

Vero Awards

Vero Features Show All Features

Vero Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Sydney, Australia
Deployment SaaS/Web/Cloud Category Email Marketing Software

Vero Pricing

Pricing ModelFree Trial , Subscription
MONTHLY YEARLY
Starter
$44.08 /Month
Billed Yearly

$529 billed yearly

Features

  • Includes 2,000 customers
  • All the core Vero features
  • 1 team member
  • Online guides and help docs
  • 30 days free email support
  • 10,000 emails/mo
  • Unlimited mobile push messages
  • 160k events tracked/mo + $18 per thousand extra customers
Pro
$179.08 /Month
Billed Yearly

$2,149 billed yearly

Features

  • Includes 15,000 customers
  • Includes features of Starter plan, plus
  • 5 team members
  • A/B testing
  • Custom webhooks
  • 24/6 email support
  • 75,000 emails/mo
  • Unlimited mobile push messages
  • 1.2M events tracked/mo + $8 per thousand extra customers
Growth
$449.08 /Month
Billed Yearly

$5,389 billed yearly

Features

  • Includes 75,000 customers
  • Includes features of Pro plan, plus
  • 20 team members
  • Multi-language campaigns
  • Dedicated IP address
  • BYO email provider
  • 375,000 emails/mo
  • Unlimited mobile push messages
  • 6M events tracked/mo + $5 per thousand extra customers
Enterprise
$1,169.08 /Month
Billed Yearly

$14,029 billed yearly

Features

  • Includes 250,000+ customers
  • Includes features of Growth plan, plus
  • Unlimited team members
  • Priority and 24/7 email support
  • 1.25M+ emails/mo
  • Unlimited mobile push messages
  • 20M+ events tracked/mo + $4 per thousand extra customers
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Disclaimer: The pricing details were last updated on 18/06/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Vero pricing.

Vero FAQs

Vero is Email Marketing Software. Vero offers the following functionalities:

  • Contact Management
  • Multivariate Testing
  • Auto-Responders
  • Click-through Tracking
  • Drip Campaigns
  • Event Triggered Email
  • Mailing List Management
  • Spam Check
  • Template Management
  • A/B Testing
  • Drag and Drop Editor
  • List Segmentation
  • Document Library
  • Real-time Email Editor
  • Contact List Import
  • Email Scheduling
  • Predesigned Email Templates
  • Sign Up Forms
  • Send Time Optimization
  • Delivery by Time Zone
  • Abandoned Cart Email

Learn more about Vero features.

Yes, Vero provides API.

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Vero Reviews

OVERALL RATING
4.4
Based on 58 Rating(s)
Rating Distribution
  • 65.4 %
  • 26.9 %
  • 3.8 %
  • 3.8 %
  • 0 %
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René J
René JSource : g2crowd.com
(Reviewed on 21 October 2020) "Easy to use and incredibly cheap"

What do you like best?

I think Vero is incredibly easy once you get started. It is extremely intuitive, and logically structured. It differs in this way very positvt relative to other large, complex and cumbersome systems.

What do you dislike?

A phone support would be very helpful, and save time. It could, for example. be a paid solution.

What problems are you solving with the product? What benefits have you realized?

In record time, we have a modern and advanced e-mail marketing setup. It is easy to change and very agile.

...more
Dino T
Dino TSource : g2crowd.com
(Reviewed on 06 August 2020) "Great transactional email service"

What do you like best?

At OpenAgent we run all our transactional emails though Vero and have been very impressed with i's performance and functionality. The tool provides both great APIs as well as interface to create segments, campaigns, email templates as well as push in parameters.

The customer service is also top notch and local - for us in Australia anyway. Highly recommended

What do you dislike?

Pushing a lot of event can quickly scale up the account in terms of the plan cost. I think a more sensible approach there based primarily on send volumes would be much more preferable to us. But I do understand the national in the pricing approach.

What problems are you solving with the product? What benefits have you realized?

- Transactional emails

- Benefits are that Vero handles all the logic of events, customers, templates and segments. The data just needs to be pushed in.

...more
Rory S
Rory SSource : g2crowd.com
(Reviewed on 30 June 2020) "Best-in-class"

What do you like best?

We've tried multiple solutions to manage our transactional emails + our marketing emails and Vero does both properly. It means we can centralise our customer communications which ensures the best experience from a customer's perspective - on-brand, well delivered emails regardless of type.

Also doesn't need technical person to manage.

What do you dislike?

As always there are a long list of feature enhancements we'd like to see but i'm sure the vero team are busy and getting through them.

What problems are you solving with the product? What benefits have you realized?

We send all our emails (aside from personal emails) via Vero. This means pre-sales content campaigns, post sale onboarding, then all the transactional emails to notify customers of events in our platform.

Having everything all in one place means we have one less thing to worry about.

...more
Daniel L
Daniel LSource : g2crowd.com
(Reviewed on 23 June 2020) "Awesome Tool for Marketing & Sales Automation"

What do you like best?

+ The ability to pull in data from external sources is a game-changer for both ad-hoc and drip campaigns; I love pulling in manual data from a Google Sheets API to enrich & personalise ad hoc campaigns

+ Powerful templating language with full access to Liquid; Thank you for having Loops!

+ True power user tool—I haven't seen anything I wasn't able to accomplish with Vero yet

+ In addition to user properties I can reference event properties in flows and content

+ Properties can contain nested objects (JSON data)

What do you dislike?

- Need to "hack" together version control with environments which is a bit clunky

- Complex interface making it harder for non-technical users to get started

What problems are you solving with the product? What benefits have you realized?

+ Behaviour-based marketing automation at scale to drive user activation and retention

+ Mass-personalisation of sales communications to make account managers more efficiently

...more
Adam M
Adam MSource : g2crowd.com
(Reviewed on 29 May 2020) "Amazing product to help empower operations and product teams to control comms and comms content"

What do you like best?

Ability to seperate triggering of comms from the content (Engineering can fire events, Ops & Product can maintain comms)

Powerful event triggering conditions and workflows

Integration with Segment

Historical record of what notifications a user received.

What do you dislike?

SMS would be nice

Content Editor is not as user-friendly as it could be

What problems are you solving with the product? What benefits have you realized?

Mainly transnational communications with our users based on application events.

This allows us to put content and communication ownership in the hands of the product and operations teams, as well as the troubleshooting of any unreceived comms.

...more
Jesse F
Jesse FSource : g2crowd.com
(Reviewed on 28 May 2020) "Vero's dedication to customer satisfaction is what drives them to build the best product offering."

What do you like best?

We've been a customer of Vero's for years now. I've been incredibly impressed with their continued focus on customer feedback. They have always been transparent with where our requests fit in on their roadmap. I've always felt like they were willing to dig deep into any issues we were having and put the appropriate amount of resources behind investigating and resolving issues. You really feel like you have a true partner when working with Vero. It's not just another service you use -- it's a team that is there to grow alongside your business.

What do you dislike?

Selfishly I would like some of our companies' requests to be prioritized above other product requests. It's a minor dislike, since I understand that may not always be realistic -- they have a business to run. Perhaps just more transparent voting on product requests that individuals can see where their requests would end up on a roadmap.

What problems are you solving with the product? What benefits have you realized?

We are a highly data driven business and love Vero's ability to leverage our data to build out campaigns that make sense for our business. They truly are market leaders where others may not quite know the benefits that Vero has to offer (yet).

...more
Administrator in Retail
Administrator in RetailSource : g2crowd.com
(Reviewed on 27 May 2020) "The best email marketing and customer messaging software I've used"

What do you like best?

World class support. Developer friendly. Amazing user interface. Vero has been one of the best tools I've used to easily create one-off campaigns as well as automations for an unlimited amount of segments.

What do you dislike?

Load time for creating segments could be improved.

What problems are you solving with the product? What benefits have you realized?

One-stop solution for every imaginable type of email to send to customers including transactional emails, onboarding sequences and one-off promotions and newsletters.

...more
Justin B
Justin BSource : g2crowd.com
(Reviewed on 26 May 2020) "Best-in-class data-driven email solution"

What do you like best?

Great UX and leverages behavioral data to segment users, and trigger campaigns.

What do you dislike?

There is a bit of a learning curve and you need to know the basics of event data to take full advantage of the solution.

What problems are you solving with the product? What benefits have you realized?

I use Vero for my email marketing since it helps me leverage my user data for smarter communication.

...more
User in Leisure, Travel & Tourism
User in Leisure, Travel & TourismSource : g2crowd.com
(Reviewed on 23 May 2020) "Best class service"

What do you like best?

I like Vero. The product is constantly evolving and improving. Everything is really easy to use. Last but not least, they have an excellent customer support team. They are super responsive. I definitely recommend them

What do you dislike?

Some small features are missing but I'm sure they will come in the near future

What problems are you solving with the product? What benefits have you realized?

Vero has helped us to multiply our contact through our customers' journey helping us to increase our revenues

...more
Ruxandra S
Ruxandra SSource : g2crowd.com
(Reviewed on 19 February 2019) "Most powerful tool for data-driven marketers ever!"

What do you like best?

Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging.

What do you dislike?

As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt

What problems are you solving with the product? What benefits have you realized?

Dynamic and behavioral-based email marketing, which is easy to use even for marketers.

...more
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Videos on Vero

Vero's Drag and Drop Intro
Vero's Drag and Drop Intro

Vero Screenshots

Vero : Workflow screenshot
Vero :  Report screenshot
Picker
Email 1
Vero Editable Option
Editable Text
Vero : Workflow screenshot
Vero : Workflow screenshot
Vero :  Report screenshot
Picker
Email 1
Vero Editable Option
Editable Text

Customers

Unsplash
Unsplash
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Tidal
Stickermule
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Monzo
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Pipedrive
Pipedrive

Vero Integration

97%
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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com