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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Visit Website

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mixpanel logo
Web Analytics Software

4.4 1,843 user ratings

Visit Website

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hotjar logo
Heat Map Software

4.3 1,532 user ratings

View Details

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FullStory logo
Heat Map Software

4.6 581 user ratings

View Details

Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue. Read more Hotjar aims to help businesses better understand customer behaviour on the user website front end using a plethora of tools such as heatmaps, visitor recordings, conversion funnels, feedback and surveys. Heatmaps help users understand what customers want, care about and do on their websites by visually representing their clicks, taps and scrolling behaviour, which are often considered the strongest indicators of visitor motivation and desire. It enables users to see recordings of real visitor behaviour on the website. Conversion funnels allow them to figure out where their potential clients are dropping off. Hotjar provides detailed page-wise data and presents it in a visual, simpler, and intuitive format. Another feature, form analysis allows them to Improve online form completion rates by monitoring which fields take too long to fill, which are left blank, and the reasons visitors abandon a form and a page. Lastly, Hotjar makes it possible to recruit test visitors for user research and testing directly from the website. Read more Fullstory houses a host of features for detailed heatmap generation and other analytics. The first being the heatmaps, which is generated by tracking the user’s activity on your website. The heatmaps are generated with sprayed colours of different tones on various segments on your website, depending upon the level of interaction made. You can analyze the reports by filtering the results on the basis of filter like Top users, the device used, etc. Fullstory can also record the entire user session so that you never miss any detail of how user interaction. Alongside the user’s interaction, it also records and detects errors in JavaScript console logs. Concerning the user’s privacy, it prevents collecting of sensitive user's data like location, IP address and web domain. It also identifies error/dead clicks, bugs, and pop-ups that degrade the user’s experience. Minute details like rage click and thrashing mouse also taken into account by the software. Moreover, you can also export CSV userlist for your searches and segments. Lastly, you can share the reports with other team members using the ‘Collaborate’ feature. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $25.0. Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $39.0. Offers Free-forever plan.
  • Free Trial Available
  • Offers Free-forever and Custom plan.
SW Score & Breakdown

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    73%
  • Momentum
    64%
  • Popularity
    94%

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    99%
  • Momentum
    62%
  • Popularity
    85%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    81%
  • Reviews
    97%
  • Momentum
    73%
  • Popularity
    99%

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    92%
  • Reviews
    87%
  • Momentum
    68%
  • Popularity
    92%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing # 5 Fastest Growing # 3 Most Popular
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Not Available

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • Business Hours
  • Online
  • Business Hours
  • Online
  • Business Hours
  • Online
  • Business Hours
  • Online
API Support
  • Available
  • NA
  • NA
  • Available

Reviews & Ratings

User Rating
Not Available
4.4/5 1,843 user ratings
4.3/5 1,532 user ratings
4.6/5 581 user ratings
Rating Distribution
Not Available
  • Excellent

    53.7%
  • Very Good

    33.5%
  • Average

    10.7%
  • Poor

    1%
  • Terrible

    1%
  • Excellent

    49%
  • Very Good

    41.6%
  • Average

    6.6%
  • Poor

    0.5%
  • Terrible

    2.3%
  • Excellent

    65.4%
  • Very Good

    29.4%
  • Average

    4.3%
  • Poor

    0.7%
  • Terrible

    0.2%
User Sentiments

    Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

    Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

    In-depth Analytics, Customizable Reports, Real-Time Data Analysis, Extensive Integrations

    Steep Learning Curve, Complex Setup Process, Limited Data Export, Occasional Performance Issues

    Session Recordings, Heatmaps, Ease of Use, Actionable Insights

    Limited Free Plan, Data Storage Limitations, Pricing, Limited Integrations

    Session Replay Functionality, In-depth User Insights, Ease of Use, Extensive Integrations

    High Pricing, Confusing Search Functionality, Limited Data Export, Steep Learning Curve

Review Summary

Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.

Mixpanel is lauded for its user-friendly interface, robust data visualization capabilities, and customizable dashboards. Reviewers appreciate its ability to track user engagement, identify trends, and measure the effectiveness of marketing campaigns. They also highlight the extensibility of the platform through integrations with other tools and its strong customer support. However, some users have reported limitations in its reporting capabilities and occasional performance issues. Overall, Mixpanel is a well-regarded analytics solution valued for its user-centric design, actionable insights, and versatility.

Hotjar's user reviews reveal both positive and negative experiences. Many users find the heatmaps and session recordings features valuable for understanding user behavior and identifying pain points. They appreciate the easy-to-use interface and the ability to quickly set up and customize surveys. However, some users report challenges with the pricing structure and the accuracy of the data collected. Additionally, a few users have expressed concerns about the impact Hotjar may have on their website's performance and security. Overall, Hotjar appears to be a popular tool with a range of features that can provide insights into user behavior, but users should carefully consider their specific needs and budget before committing to a subscription.

Overall, users praise FullStory's intuitive interface, ease of use, and ability to capture comprehensive user behavior data. They also appreciate its robust filtering and segmentation capabilities, which enable them to easily find and analyze specific user sessions. However, some users have reported occasional bugs and glitches, and a few have expressed concerns about the potential for data privacy issues. Additionally, some users have suggested improvements to the user interface and reporting features.

  Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $25.0. Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $39.0. Offers Free-forever plan.
  • Free Trial Available
  • Offers Free-forever and Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Google Analytics Free

Google Analytics 360 Custom

Free Free

Growth $25.00 $25.00 per month

Enterprise Custom

Basic Free

Plus $39.00 $39.00 per month

Business $99.00 $99.00 per month

Scale $389.00 $389.00 per month

Free trial Others

Business Custom

Enterprise Custom

Free Forever Free

 
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Screenshots & Videos

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Vendor information

Company Details Located in: Mountain View, California Located in: San Francisco, CA Located in: Malta, Europe Located in: Atlanta, Georgia
Contact Details

+1 650-253-0000

https://marketingplatform.google.com/about/analytics/

Not available

https://mixpanel.com/resources/

+1 (855) 464-6788

https://www.hotjar.com/

Not available

https://www.fullstory.com

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