Mixpanel Alternatives and Competitors

Google Analytics pricing: Google Analytics Offers Free-forever and Custom plan.

What is Google Analytics and how does it work?

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. show more

Amplitude pricing: Amplitude Offers Free-forever and Custom plan.

What is Amplitude and how does it work?

It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature. show more

CleverTap pricing: CleverTap Offers Custom plan.

What is CleverTap and how does it work?

CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. show more

MoEngage pricing: MoEngage Offers Custom plan.

What is MoEngage and how does it work?

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users. show more

Segment pricing: Starts at $120.00. Offers Free-forever and Custom plan.

What is Segment and how does it work?

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. show more

Firebase pricing: Firebase Offers Free-forever and Custom plan.

What is Firebase and how does it work?

Firebase is an intuitive mobile application development solution backed by Google. Users can smoothly accelerate and scale their app development process without managing any infrastructure. The platform can be used to build apps, release and monitor them besides boosting up engagement levels. Cloud Firestore feature within Firebase, enables users to develop, secure and serverless apps on a global scale. They can also save app data on the cloud, retrieve the expressive queries and sync data across online and offline devices. To speed up app development, the platform offers a host of additional benefits, including real-time database, remote configurations, cloud messaging, hosting, authentication etc. A variety of extensions such as resize images, invoicing and payments with Stripe, running subscriptions etc. are also available within the particular. Performance monitoring and stability checking features, offered by Firebase enables continuous support from the software even after the app gets released. Users can also roll out their app features, prioritise and fix various performance and stability related issues to increase audience engagement levels. show more

PostHog pricing: PostHog Offers Free-forever plan.

What is PostHog and how does it work?

PostHog is a versatile open-source platform for engineers crafting products and apps. Integrating tools like product analytics, feature flags, user surveys, and session replay empowers teams to glean deep insights into user behavior and act on them. Engineers utilize analytics, session replays, and surveys to debug issues swiftly and unearth new prospects. Feature flags, A/B experiments, and feature management facilitate seamless changes. As an all-in-one solution, PostHog empowers engineers to refine products, boost user engagement, and make informed decisions for optimal performance and growth. It's open-source essence and holistic approach establish PostHog as an indispensable resource for engineering teams striving to thrive in the competitive digital realm. show more

Heap pricing: Heap Offers Free-forever and Custom plan.

What is Heap and how does it work?

Heap offers a smarter way to build digital products. With comprehensive data collection and structured processes, Heap helps Product Managers understand their users, make data-driven decisions, and craft delightful digital experiences. Retroactive and codeless user analytics provide greater access to data and more granularity. Your team can always gather insights, generate hypotheses, and evaluate impact without waiting for developer resources. Decouple analytics from code with the flexibility of Virtual Events. Retroactively name, modify, merge, or create new Virtual Events for each user interaction without writing new tracking code or changing the underlying data. With Autocapture and Virtual Events, Heap delivers the most complete customer dataset. Never worry about what an event is, if it’s outdated, or what the context behind it is. Give everyone at your company instant access to behavioral insights. Enable your organization to make better decisions based on more complete customer data. show more

What is Matomo and how does it work?

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests. show more

Clicky pricing: Starts at $9.99. Offers Free-forever and Custom plan.

What is Clicky and how does it work?

Clicky is a cloud-based Digital Analytics Software. See how many visitors are on your site and on the page you're viewing. You can also launch heatmaps from the widget, all without leaving your site. Receive alerts when your site goes offline so you can react immediately. Your site's uptime is monitored from 7 locations around the world. Bot detection and blocking are the best in the biz. show more

Kissmetrics pricing: Kissmetrics Offers Custom plan.

What is Kissmetrics and how does it work?

Kissmetrics is a futuristic product and marketing analytical tool which helps in monitoring various elements related to the success and growth of an individual business. The solution helps enterprises generate impressive marketing strategies. Organisations can also enhance current marketing practises, track the conversion rates of individual prospects and discover areas where they are losing interest. It helps in making smarter decisions by highlighting adjustments which can bring major profitable impact on the business. The software is capable of detecting visitors percentage, their buying rates along with the time taken in a precise manner. Thus highlighting areas where business can reduce the signup time and accelerate their revenue stream. The software offers engagement metrics like Cohort Analysis and Remarketing, enabling businesses to figure out their big spenders. Detailed reports offered by the software enables organisations to discover the products that are currently on-trend besides monitoring revenue and sales related information differentiated by categories, traffic source, device type and more. show more

Woopra pricing: Starts at $349.00. Offers Free-forever and Custom plan.

What is Woopra and how does it work?

Woopra is a customer journey and product analytics software delivering end-to-end journey metrics efficiently. Its services are trusted widely by top companies like Hewlett Packard Enterprise, Redhat, Wordstream, Applovin, and more. The platform offers a variety of powerful features enabling users to analyze and extract useful information to improve business growth. With useful product analysis, businesses can extract all the necessary information to unify data across variable product and marketing needs besides analyzing customer journeys, trends, and retention rates effortlessly. Also, businesses can take real-time actions based on user behavior and personalize their services to better engage with valuable customers. Moreover, businesses can also sync their existing user data from other SaaS services to get access to all the information in one place and leverage immediate insights for improvement. Woopra even runs detailed individual-level analyses that deliver real-time insights into users' buying patterns, transaction history, website interactions, and much more. show more

Indicative pricing: Starts at $950.00. Offers Free-forever and Custom plan.

What is Indicative and how does it work?

Indicative is an intuitive product analytics platform for marketers, product managers and data analysts that connects directly to the company’s data warehouse. The way Indicative connects every bit of information prevents data duplication, mismatched event counts or data errors as well. It helps client companies to know their customers better and optimise acquisition, visualise customer journeys and maximise retention without in-depth knowledge of SQL. Indicative also helps to optimise products by driving the product roadmap, identifying the points of friction and measuring feature adoption as per need. The visualisation and optimisation of products happen seamlessly with Indicative’s multipath funnel. Customer journeys are detailed themselves and thus, require extra care and attention while being analysed. Indicative provides a detailed colour-coded graph showcasing the customer’s journey tactfully. This makes it significantly easier to identify the paths taken from liking a product to their converting into a customer. Segmentation allows segregation of notable customers, answering their queries and acting on valuable suggestions. Cohort analysis helps in building behavioural cohorts that point out the products and campaigns with maximum retention capacity. show more

Oribi pricing: Starts at $540.00.

What is Oribi and how does it work?

Oribi actively captures data about website visitors and converts them into intuitive and simple reports. The tool provides users with a dedicated dashboard and allows the tracking of individual website visitors in a way that taps into data heads such as where the visitor came from, the landing page that he/she encountered, the website funnel that was followed, the number and locations of clicks made, and the checkout process that he/she completed. This helps users to actively get answers to crucial questions like which type of posts convert the best, which type of visitors are more likely to sign up, and from which buttons do visitors mostly sign up. show more

Plausible Analytics pricing: Starts at $5.00.

What is Plausible Analytics and how does it work?

Plausible Analytics is a compact website analytics tool built for privacy-conscious site owners. The platform offers access to a variety of valuable stats which companies can make use of to improve their end-user experience. Also, Plausible Analytics features a simple set-up and can be integrated with popular tools such as Ghost, WordPress, Wix, Weebly, and Squarespace. Plausible Analytics’s inbuilt API offers a seamless way to retrieve companies' stats programmatically, forward metrics, and present them in different styles as per convenience. The tool even helps users to monitor traffic with monthly and/or weekly reports and get notifications about any hacking activity in real-time. An interactive dashboard present within the same offers real-time access to the right insights, by filtering out unnecessary information. The dashboard can also be integrated with Google Search Console, facilitating seamless business. Further, Plausible Analytics enables users to tag their paid ads, social media posts, and emails with UTM tags and analyze their marketing campaigns. It comes as a fully compliant GDPR, PECR, and CCPA solution, never sharing site data with third-party intruders. show more

Hitsteps pricing: Starts at $4.99. Offers Free-forever plan.

What is Hitsteps and how does it work?

Hitsteps is a great tool for businesses to boost their website performance. It acts as an all-one toolbox of handy capabilities such as Web Analytics, Live Chat, Page Analysis, and Uptime Monitor. Hitsteps Analytics functions as a powerful real-time visitor management service that enables users to monitor their visitor stream, look at how they are interacting with web pages, and the page views that they are clocking. Details about the visitors are provided such as geolocation, first visit on the website, who referred them to the website, the browser they are using, their OS and device, and more. Users are also provided with heatmaps for each page, categorized reports, real-time analytics of reports, uptime monitoring, and more. Users can understand how their visitors are performing based on the specified actions and goals, how they are being converted into paid customers, low performing page elements and buttons, etc. show more

Piwik PRO pricing: Piwik PRO Offers Custom plan.

What is Piwik PRO and how does it work?

Piwik Pro tracks user behavior even in the most secure areas while being privacy-compliant, available on-premises and also in the cloud. It also managed GDPR consent. Piwik Pro Analytics Suite has renowned capabilities to manage tags that deploy custom triggers without IT support, run on-site retargeting, customize reports and dashboards and many more. Piwik Pro provides full compliance with privacy and security laws worldwide. It provides 100% of data ownership and no data is ever shared with third-party servers. You can combine data collected through Piwik Pro analytics suite to build extremely accurate profiles of your customers and research their user behavior patterns on the most granular level. You can get a complete picture of your customer’s behavior by integrating first-party data from web analytics, your company’s CRM, offline sources, forms, and other sources. It also provides the ability to create ad-hoc custom reports which gives peak performance even for high traffic websites with up to 2 billion actions per month. You can build reports and advanced charts in seconds with a simple drag and drop editor. show more

What is Trackboxx and how does it work?

Trackboxx software is a platform used to analyze and evaluate visitor statistics of your websites. The software offers tools to check goals and track conversions with UTM tracking of advertising campaigns. Monitor the bounce rate and dwell time for the entire website and public dashboard can also be integrated as an iFrame on a website of your choice. Generate reports in PDF file format to automate workflows. show more

Visitor Analytics pricing: Starts at $8.29. Offers Free-forever plan.

What is Visitor Analytics and how does it work?

Visitor Analytics is a website analytics tool that empowers website owners and digital marketers to increase their visibility into the browsing behavior of website visitors. It offers in-depth analysis of websites while also keeping the results GDPR-compliant. With the help of a dedicated dashboard, users can keep a high-level view of all their key statistics. By accessing complete details about the path of visitor’s and their history, they can learn more about their browsing behaviors and accordingly tweak their websites. And by following the most popular pages and their performance metrics, users can see if their conversion strategies are working. But the tool is not just limited to websites since it is possible to track URLs of distribution channels too for a holistic understanding of campaigns. And with referrals and landing pages, users can check how their marketing strategies are holding up. All this and more makes it relevant for entrepreneurs, marketers and digital teams. show more

WebMaxy Analyzer pricing: Starts at $26.33. Offers Free-forever and Custom plan.

What is WebMaxy Analyzer and how does it work?

WebMaxy Analyzer helps professionals get to the heart of customer experience. It offers qualitative data and insights that help improve web apps and websites. Customers can uncover invaluable information about target audiences that would otherwise go unnoticed through session replay, heatmaps, form analysis, surveys and polls, funnel monitoring, and user insights. By understanding user behavior with WebMaxy’s tools, businesses can easily find powerful conversion opportunities. With custom reports included in its offering, users can make informed decisions about how to drive their business forward. With full access to the system’s ability to capture real pain points and key moments of engagement by individual users in real time, there are no gaps left unaddressed between website visits and customer satisfaction. Ultimately, customers will be able to understand their target market better – providing more personalized experiences that foster loyalty and boost conversions. In summary, WebMaxy is essential for any professional looking to ensure they create valuable customer experiences every time they engage with their target audience. Get qualitative data that improve any website or app with features that range from session replay to funnel analysis – all with comprehensive reporting data available at your fingertips. WebMaxy Analyzer is the ultimate tool for professionals who want to take control of their customers’ experience like a pro. show more