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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing | # 5 Fastest Growing # 3 Most Popular |
| Total Features |
9 Features
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9 Features
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| Common Features for All |
Alert Notifications
Campaign Management
Conversion Tracking
Event Tracking
Goal Tracking
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking
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Alert Notifications
Campaign Management
Conversion Tracking
Event Tracking
Goal Tracking
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking
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| Review Summary |
Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets. |
Mixpanel is lauded for its user-friendly interface, robust data visualization capabilities, and customizable dashboards. Reviewers appreciate its ability to track user engagement, identify trends, and measure the effectiveness of marketing campaigns. They also highlight the extensibility of the platform through integrations with other tools and its strong customer support. However, some users have reported limitations in its reporting capabilities and occasional performance issues. Overall, Mixpanel is a well-regarded analytics solution valued for its user-centric design, actionable insights, and versatility. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Google Analytics Free Google Analytics 360 Custom |
Free Free Growth $25.00 $25.00 per month Enterprise Custom |
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View Detailed Pricing
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View Detailed Pricing
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AppLink.io
4 Based on 1 Ratings |
Aqvil Analytics
4.5 Based on 2 Ratings |
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| Screenshots | Not Available |
+ 12 More
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| Videos |
+ 1 More
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Not Available |
| Company Details | Located in: Mountain View, California | Located in: San Francisco, CA |
| Contact Details |
+1 650-253-0000 https://marketingplatform.google.com/about/analytics/ |
Not available https://mixpanel.com/resources/ |
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