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Updated on: October 20, 2019

Google Analytics vs Mixpanel

98%
Google Analytics
(662 Ratings)
60%
Mixpanel
(281 Ratings)
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Google Analytics
(662 Ratings)
60%
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Mixpanel
(281 Ratings)
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue. ..read more

Features

Alert Notifications

Campaign Management

Conversion Tracking

Event Tracking

Goal Tracking

Heatmaps

Multiple Site Management

Report Generation

Time on site Tracking

User Interaction Tracking

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, CA / +1 (650) 253-0000

San Francisco, CA

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

View Price Page
Engagement Plans Free
Free
  • 5M data points/month
  • Limited core reports
  • 60 day data history
  • 3 members/project
  • Two-factor authentication.
Engagement Start Up
$99 /Month

$99 Per Month 1M Data Points Billed Annually ($999) or $125 Per Month Per 1M Data Points Billed Quarterly ($375) or $150 Per Month Per 1M Data Points Billed Monthly.

  • Starting at 1M data points/year
  • Everything in Free plus
  • 12 month data history
  • 5 members / project
  • Unlimited saved reports
  • Mobile A/B Testing
Engagement Plans Enterprise
Custom

Please Contact the Vendor to get the Detailed Pricing.

  • Everything in Startup plus
  • Unlimited data history
  • Premium support
  • Roles and permissions
  • Single sign-on
  • Professional services
  • Customer success manager
  • Predictive Analytics
  • CSV Export
  • Behavioral Cohorts
People Plans Free
/Month

1K profiles ($0 billed monthly)

People Plans Annual
$83 /Month

$ 83 Per Month Billed annually ($999) or $125 Per Month Billed Quarterly ($375) or $150 Per Month Billed Monthly

  • Starting at 50K profiles
People Plans Enterprise
Custom

Please Contact the Vendor for Detailed Pricing.

View Price Page

SCREENSHOTS

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