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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VWO Testing logo
AB Testing Software

4.5 341 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Apptimize logo
AB Testing Software

4.2 17 user ratings

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Sponsored

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VWO FullStack logo

VWO FullStack

AB Testing Software

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Overview

Description Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers. Read more Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments. Read more WO FullStack, the enterprise-grade server-side testing product, you get the flexibility to experiment deep into your stack and build products that shoot up your business metrics. Without affecting performance. VWO FullStack, you can literally test anything. Be it the search algorithms or recommendation engine for your ecommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. Read more
Pricing Options
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    85%
  • Momentum
    60%
  • Popularity
    65%

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    74%
  • Momentum
    65%
  • Popularity
    84%

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    63%
SaaSworthy Awards # 2 Most Worthy # 2 Most Popular
Not Available
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Features

Total Features
10 Features
6 Features
10 Features
Common Features for All
    Audience Targeting Allows you to serve different versions of a page to a different set of audience
    Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
    Heatmaps Heatmaps show where users have clicked on a page
    Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Split Testing Splits web traffic among the different variations of a webpage being tested
    Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not
    Surveys Optimize survey response rate with A/B testing
    Test Scheduling Allows the user to test the application at the scheduled time
    Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
  • + 7 More - Show Less
    • Audience Targeting Allows you to serve different versions of a page to a different set of audience
      Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
      Heatmaps Heatmaps show where users have clicked on a page
      Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Split Testing Splits web traffic among the different variations of a webpage being tested
      Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not
      Surveys Optimize survey response rate with A/B testing
      Test Scheduling Allows the user to test the application at the scheduled time
      Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
  • + 3 More - Show Less
    • Audience Targeting Allows you to serve different versions of a page to a different set of audience
      Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
      Heatmaps Heatmaps show where users have clicked on a page
      Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Split Testing Splits web traffic among the different variations of a webpage being tested
      Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not
      Surveys Optimize survey response rate with A/B testing
      Test Scheduling Allows the user to test the application at the scheduled time
      Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.5/5 341 user ratings
    4.2/5 17 user ratings
    Not Available
    Rating Distribution
    • Excellent

      56.3%
    • Very Good

      39.9%
    • Average

      2.6%
    • Poor

      0.9%
    • Terrible

      0.3%
    • Excellent

      41.2%
    • Very Good

      52.9%
    • Average

      0%
    • Poor

      0%
    • Terrible

      5.9%
    Not Available
    User Sentiments

      User-Friendly Interface, Extensive Testing Capabilities, Excellent Customer Support, Robust Reporting and Analytics

      Occasional Software Glitches, Complex Initial Setup, Inaccurate Data Tracking, Limited Features in Lower-Tier Plans

      Not Available
      Not Available
    Review Summary

    VWO Testing is a popular A/B testing tool praised for its user-friendly interface, particularly its WYSIWYG editor, making it easy to create and launch tests without extensive coding knowledge. Users highlight its comprehensive feature set, including split URL testing, multivariate testing, and robust reporting and analytics. While some users note a slight learning curve for advanced features and occasional glitches, the vast majority find VWO's ease of use, data-driven approach, and exceptional customer support crucial for driving website optimization and increasing conversions.

    Apptimize, a popular experimentation platform, garners positive feedback from users. Reviewers praise its user-friendly interface, comprehensive set of features, and robust reporting capabilities. The platform's A/B testing, feature flagging, and personalization features are particularly well-received. Additionally, Apptimize's customer support is frequently lauded for its responsiveness and helpfulness. Despite some occasional complaints about pricing and complexity, Apptimize's strengths in usability, functionality, and support make it a top choice for businesses seeking to optimize their digital experiences.

    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Offers Custom plan.
    • Free Trial Not Available
    • Offers Free-forever and Custom plan.
    • Free Trial Not Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Growth Custom

    PRO Custom

    Enterprise Custom

    STANDARD FEATURE FLAGS Free

    ADVANCED FEATURE FLAGS Custom

    ENTERPRISE A/B EXPERIMENTS + FEATURE FLAGS Custom

    VWO FullStack Custom

     
    View Detailed Pricing
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots VWO Testing Screenshots
    + 9 More
    + 3 More
    Not Available
    Videos Video Thumbnail
    + 2 More
    Video Thumbnail
    + 2 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: New Delhi, India Located in: San Francisco, CA

    Not available

    Contact Details

    +1 415-349-0105

    https://vwo.com/testing/

    +1 415-829-2193

    https://apptimize.com/

    Not available

    https://vwo.com/fullstack/

    Social Media Handles

    Not available

    Not available

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