Home/AB Testing Software/AB Tasty
Updated on: November 18, 2019
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AB Tasty - AB Testing Software : SaaSworthy.com
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AB Tasty

E-marketer’s one stop solution for testing and optimization
(42 Ratings) Write Review

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

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AB Tasty Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number New York, NY/ +1 (646) 779-1482
Deployment SaaS/Web/Cloud Category AB Testing Software

AB Tasty Pricing

Pricing ModelFree Trial , Quotation Based
How much does AB Tasty cost ?
AB Tasty provides a custom pricing for their software.
Experiments
Custom

Please contact vendor for a custom quote and complete product walk-through

  • Unlimited unique tested users
  • Enterprise-level Features
  • Personalization
  • Heatmap, session recording
  • Compatible with Android and iOS Apps
  • Premium Support
  • Dedicated Consultant
  • API access
  • Compatible with React, Angular and other JS frameworks
  • Project management planning system
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Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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AB Tasty Reviews

OVERALL RATING
4.4
Based on 42 Rating(s)
Rating Distribution
  • 38
  • 4
  • 0
  • 0
  • 0
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Source : g2crowd.com
(Reviewed on 13 June 2019)
"Flexible AB testing tool"

What do you like best?

AB Tasty makes it easy to run and track the performance of A/B and multivariate tests with no or little code. It's very helpful for allowing Product, Design, and Marketing stakeholders to run experiments without utilizing engineering resources.

What do you dislike?

Setting up goal tracking in more complex multi-page flows can initially be confusing.

What problems are you solving with the product? What benefits have you realized?

It can be time-consuming/ challenging to setup and track the performance of AB tests, such as ensuring proper targeting, etc. We have saved considerable time in running experiments and have learned more quickly, allowing us to improve our patient conversion.

...more
Source : g2crowd.com
(Reviewed on 06 June 2019)
"Top in Class AB Testing Service"

What do you like best?

AB Tasty is one of best in class AB Testing tool that enables businesses to explore new solution of UX/UI. With user-friendly interface, our staff can easily set up the test in a finger tip. Plus, the client service team is very active and always provide new solution which improve our website conversion rate.

What do you dislike?

Better to have more head quarters across South East Asia especially in Thailand. As a result, The team and business can be flexible work with each other without time different barrier. But this is little concern because AB Tasty staff always prompt support online.

What problems are you solving with the product? What benefits have you realized?

Power Buy have been working with Ab Tasty for 1 year and we can improve 20% on conversion rate.

...more
Source : g2crowd.com
(Reviewed on 09 May 2019)
"An easy-to-use, performing and ever evolving solution"

What do you like best?

The UX which is really intuitive and powerful.

The quality of the team and the reactivity of the support.

The new functionnalities that are being deployed month after month.

What do you dislike?

You have to upgrade your package to get access to the most advanced functionnalities.

Some more technical targeting may be a bit longer to put in place.

What problems are you solving with the product? What benefits have you realized?

We use ABTasty to optimize the customer experience on our website.

From the beginning we had a significant positive impact on the main KPIs of our E-commerce website.

...more
Source : g2crowd.com
(Reviewed on 05 May 2019)
"Very nice website UI testing tool"

What do you like best?

The two most powerful features are the ability for a non web developer to work on various UI tests, and secondly it's the test management functionality.

What do you dislike?

I don't really dislike anything, once you know what's involved with building a system like this, it's kind of all about various tradeoffs. The system performance is good.

Recommendations to others considering the product:

Understand your testing needs as best as possible.

What problems are you solving with the product? What benefits have you realized?

We have used AB tasty to test a rolling suite of UI changes to our site. It allows us to pick the best performing variants.

...more
Source : g2crowd.com
(Reviewed on 14 April 2019)
"Very useful tool to better understand user experience by creating A/B Tests"

What do you like best?

AB Tasty is a user friendly interface very easy to handle.

To better understand the user experience, there are many features that help you improve your website by testing various scenarios before implementing them for real. It is a really good way to make sure you are developing the right optimization that will better your website experience. It is also a great tool to quicky make a slight change on the design, wording or other feature on your website before that change can be hard coded.

What do you dislike?

Sometimes, it is hard to find in AB Tasty the element you want to change on your website because the code can be tricky and you need to be very comfortable with basics on HTML, CSS and JS.

Depending on the CSS structure of your website some widgets are difficult to add to your pages.

What problems are you solving with the product? What benefits have you realized?

Thanks to AB Tasty we can discuss the design and UX choices that we want to make with a performance point of view. Before making a choice, we can analize different version before implementing directly on the website. It helps us make effective optimization and have a real impact on the conversion rate. We also use AB Tasty a lot with widgets in order to animate our marketing offers.

...more
Source : g2crowd.com
(Reviewed on 01 April 2019)
"AB Tasty is the future of CRO platforms. "

What do you like best?

Bringing on a new platform is always a scary endeavor. One of the most important things, in my opinion, is finding a company who can be in a partnership with. AB Tasty does one thing great and that's putting the customer first at the core of their operation. From customer support to product development, AB Tasty is setting a new standard for how organizations with cloud-based software applications.

What do you dislike?

AB Tasty is still working on a lot of aspects of their platform. While this may not be ideal for everyone seeking a CRO platform, its promising about the future direction. The platform gives you all the basics and more. As is true with any growth company there are going to be some nuances. What's important is how the company is strategically planning to overcome those obstacles.

What business problems are you solving with the product? What benefits have you realized?

Evolve uses AB Tasty to deeply understand the quantitative aspects of user behavior. We then combine those findings with qualitative findings to strategically design experiments that are run in AB Tasty. Data should always be a driving factor for experimentation and AB Tasty is at the core of our Arsenal for making those decisions.

...more
Source : g2crowd.com
(Reviewed on 25 March 2019)
"Robust and relatively easy platform to use"

What do you like best?

Best features of A/B Tasty:

1) The customer service is incredible and the support team is very knowledgeable in answering a variety of questions. They are very patient and willing to work with you to make sure you understand how to use features and widgets.

2) Ease for other teams to use such as product and marketing

3) Widgets are extremely useful and save a lot of time when running tests.

What do you dislike?

More documentation on what would need tech/dev efforts and what you can actually do on your own.

What business problems are you solving with the product? What benefits have you realized?

We are looking to increase conversion rates on pages that have high drop off rates. A benefit realized is that simple content/copy changes from the A/B Tasty editor can make improvements on conversion rates.

...more
Source : g2crowd.com
(Reviewed on 25 March 2019)
"Very useful tool to better understand user experience by creating A/B Tests"

What do you like best?

AB Tasty is a user friendly interface very easy to handle.

To better understand the user experience, there are many features that help you improve your website by testing various scenarios before implementing them for real. It is a really good way to make sure you are developing the right optimization that will better your website experience. It is also a great tool to quicky make a slight change on the design, wording or other feature on your website before that change can be hard coded.

What do you dislike?

Sometimes, it is hard to find in AB Tasty the element you want to change on your website because the code can be tricky and you need to be very comfortable with basics on HTML, CSS and JS.

Depending on the CSS structure of your website some widgets are difficult to add to your pages.

What business problems are you solving with the product? What benefits have you realized?

Thanks to AB Tasty we can discuss the design and UX choices that we want to make with a performance point of view. Before making a choice, we can analize different version before implementing directly on the website. It helps us make effective optimization and have a real impact on the conversion rate. We also use AB Tasty a lot with widgets in order to animate our marketing offers.

...more
Source : g2crowd.com
(Reviewed on 12 March 2019)
"Great platform with powerful features"

What do you like best?

AB Tasty is a great platform with easy-to-use widgets for personnalisation and A/B testing. The platform is flexible and user friendly. There are many targeting options.

The team is efficient, always available to help and give great insights to develop the roadmap.

What do you dislike?

If you want to create major A/B test , you'll need support from the team or someone in your team that has a technical profil. The report dashboard could be improved.

What business problems are you solving with the product? What benefits have you realized?

The solution is helping us to develop only features that have a real impact on the conversion rate. We also use a lot the widgets for on-site

AB Tasty makes it easy to personnalize our website with CRM targeting thanks to the various connectors available.

...more
Source : g2crowd.com
(Reviewed on 05 March 2019)
"Great Tool for CROs"

What do you like best?

We found the widgets very interesting, you can solve something in just a few clicks, set the behaviour, UI of yur brand, CTA. We tryed most of them. Online editor es very friendly for marketers with no tech based knowledge. Costumer support is excellent.

What do you dislike?

Live preview of a test. We find that the best way to check a test is getting on production to the 100% of the target, and segment only to our iPs. You can get the "real picture" then

What business problems are you solving with the product? What benefits have you realized?

We solve the gap of time between development and testing, the personalization option it´s great for that.

We can iterate fast, get results and make a continuos development of improvements.

Our main goal is digital payments, using our mobile banking, we launch tests to increase traffic to the payments flow, and increase conversion inside that flow. We are increasing our conversion test by test.

...more
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AB Tasty Screenshots

AB Tasty Demo - AB Tasty Engage
AB Tasty Demo - Targeting
AB Tasty Demo - Reporting
AB Tasty Demo - The AB Tasty editor
AB Tasty Demo - AB Tasty Engage
AB Tasty Demo - AB Tasty Engage
AB Tasty Demo - Targeting
AB Tasty Demo - Reporting
AB Tasty Demo - The AB Tasty editor

AB Tasty Integration

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