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About AB Tasty

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

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Screenshots & Videos

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Business Hours, Online

AB Tasty Awards

AB Tasty Features

AB Testing Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time


Optimize survey response rate with A/B testing

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences


Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Audience Targeting

Allows you to serve different versions of a page to a different set of audience
AB Tasty Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Disclaimer: The pricing details were last updated on 26/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AB Tasty Pricing.

AB Tasty Alternatives

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AB Tasty Reviews

User Rating

4.4/5 (Based on 826 Ratings)

Rating Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


User Sentiments

User-Friendly Interface, Extensive Widgets Library, Excellent Customer Support, Powerful Testing Capabilities

Occasional Bugs, Complex Implementation for Specific Architectures, Slow Interface Response, Limited Reporting Features

Do You Use AB Tasty?

Write a Review

Review Summary

Users generally agree AB Tasty is an intuitive, easy-to-use tool for marketers with basic or advanced web development knowledge. It is praised for its robust A/B testing and multivariate testing capabilities, heatmaps, and session recordings, allowing for better website optimization. However, some users have reported occasional bugs, a steep learning curve, and limited customer support availability as drawbacks. Additionally, pricing is seen as higher compared to competitors, and setup can be time-consuming.


  • Enhance website conversion rates through A/B testing and personalization.
  • Optimize user experience with heatmaps and session recordings.
  • Gain datadriven insights into customer behavior.


  • Implementation can be complex and require technical expertise.
  • May require a learning curve for users unfamiliar with A/B testing and personalization.

AB Tasty Reviews

AI-Generated from the text of User Reviews

Videos on AB Tasty

AB Tasty FAQs

What is AB Tasty used for?

AB Tasty is AB Testing Software. AB Tasty offers the following functionalities:

  • Visual Editor
  • Test Scheduling
  • Surveys
  • Statistical Relevance Analysis
  • Split Testing
  • Multivariate Testing
  • Landing Pages (Web Forms)
  • Heatmaps
  • Funnel Analysis
  • Audience Targeting

Learn more about AB Tasty features.

What are the top alternatives for AB Tasty?

Does AB Tasty provide API?

Yes, AB Tasty provides API.

AB Tasty Contact

Vendor Details

New York, NY Founded : 2009

Contact Details

+1 (877) 260-4005

Social Media Handles

Grid Report for AB Tasty



Ashley Homestore
Best Western
PaPa Johns
Virgin Media
USA Today
Lancome Paris
pets at home
B and Q

AB Tasty Integrations


This research is curated from diverse authoritative sources; feel free to share your feedback at

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