AB Tasty

About AB Tasty

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

94%
Momentum

71%
Popularity

93%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

AB Tasty Awards

# 3 Most Worthy AB Testing Software
Q3 2019

# 2 Fastest Growing AB Testing Software
Q3 2019

# 3 Most Popular AB Testing Software
Q3 2019

# 3 Most Searched AB Testing Software
Q3 2019

AB Tasty Features

Show Feature Explanation

AB Testing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time

Surveys

Optimize survey response rate with A/B testing

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Heatmaps

Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

AB Tasty Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

AB Tasty Custom

Experimentation

A/B/n Testing
Reports and Dashboards
Multivariate Testing
Stat Engine (Bayesian statistics)
WYSIWYG Editor
Real-time Results
Unlimited Variations
Multiple Goals
Dynamic Allocation of Traffic (multi-armed bandits)
Engagement Goals (e.g.: Bounce)
QA testing Mode
Transactional goals (e.g.: revenue)
Split URL Testing
Custom Goals (e.g.: events, clicks)
Predictive Testing
Cross Domain Tracking
Code Editor
Data Filtering & Segmentation
Traffic allocation (Percentage)
Analytic connectors (e.g.: Google Analytics, Adobe Analytics…)
Single Page App support (SPA)

Personalization

Segment Builder
Standard Targeting
E-commerce Segmentation
Data Layer Segmentation
Third-party User Segments
AI-based Targeting
Advanced Campaign Triggers
Campaign Prioritization
Product Recommendation API
Customizable Widgets
Campaign scheduling
Widget library for website engagement and e-commerce
Dynamic Widgets

Release Management & Feature Experiments

Feature Flags & Toggles
User Segmentation & Targeting
Progressive Deployment
Feature & Server-side experiments
Automatic Rollback
REST Decision API
SDKs (client & server-side)
Mobile SDKs (Android, iOS)
Experience Continuity
Reports and Dashboards

Enterprise-grade & security features

Multi-factor Authentication
Enterprise SSO (SAML, LDAP…)
User, role and Access Management
ITP 2.1/2.2 Compliance
Cookie Duration Setup
Infrastructure SLA

Customer success

Online Knowledge Base
Account Manager
Ticketing System
Dedicated Consulting
Email & Phone Support
Dedicated Training
User Certification
Support SLA

Disclaimer: The pricing details were last updated on 26/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AB Tasty Pricing

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AB Tasty Reviews

User Rating

4.4/5 (Based on 826 Ratings)

Rating Distribution

Excellent
50.6%
Very Good
42.6%
Average
6.8%
Poor
0%
Terrible
0%

User Sentiments

User-Friendly Interface, Extensive Widgets Library, Excellent Customer Support, Powerful Testing Capabilities

Occasional Bugs, Complex Implementation for Specific Architectures, Slow Interface Response, Limited Reporting Features

Do You Use AB Tasty?

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Review Summary

Users generally agree AB Tasty is an intuitive, easy-to-use tool for marketers with basic or advanced web development knowledge. It is praised for its robust A/B testing and multivariate testing capabilities, heatmaps, and session recordings, allowing for better website optimization. However, some users have reported occasional bugs, a steep learning curve, and limited customer support availability as drawbacks. Additionally, pricing is seen as higher compared to competitors, and setup can be time-consuming.