AB Tasty

Experimentation

• A/B/n testing
• Split URL testing
• Multivariate testing
• Predictive testing
• WYSIWYG editor
• Code editor
• Unlimited variations
• Traffic allocation (percentage)
• Dynamic allocation of traffic (multi-armed bandits)
• Single Page App support (SPA)
• QA testing mode
• Reports and dashboards
• Stat Engine (Bayesian statistics)
• Real-time results
• Multiple goals
• URL goals
• Engagement goals (e.g.: bounce...)
• Transactional goals (e.g.: revenue...)
• Custom goals (e.g.: events, clicks...)
• Cross domain tracking
• Data filtering & segmentation
• Analytic connectors
• (e.g.: Google Analytics, Adobe Analytics...)

Personalization

• Segment builder
• Standard targeting
• (e.g.: referrer, cookie, location, device...)
• E-commerce segmentation
• (RFM based criteria)
• Data layer segmentation
• Third-party user segments
• (e.g.: CDP, DMP...)
• AI-based targeting
• (e.g.: content interest, engagement level...)
• Advanced campaign triggers
• Campaign prioritization
• Product recommendation API
• Widget library for website engagement and e-commerce
• Dynamic widgets
• (e.g.: image auto-optimization, social proof, and emergency messaging)
• Customizable widgets
• Campaign scheduling

Release Management & Feature Experiments

• Feature flags & toggles
• User segmentation & targeting
• Progressive deployment
• Feature & server-side experiments
• Automatic rollback
• REST Decision API
• SDKs (client & server-side)
• Mobile SDKs (Android, iOS)
• Experience continuity
• Reports and dashboards

Enterprise-grade & security features

• Multi-factor authentication
• Enterprise SSO (SAML, LDAP...)
• User, role, and access management
• ITP 2.1/2.2 compliance
• Cookie duration setup
• Infrastructure SLA

Customer success

• Online knowledge base
• Ticketing system
• Email & phone support
• Support SLA​
• Account manager
• Dedicated consulting
• Dedicated training
• User certification