AB Tasty

About AB Tasty

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

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Pricing

Free Trial Not Available
AB Tasty Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

87%
Momentum

68%
Popularity

93%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

AB Tasty Awards

# 3 Most Worthy AB Testing Software
Q3 2019

# 2 Fastest Growing AB Testing Software
Q3 2019

# 3 Most Popular AB Testing Software
Q3 2019

# 3 Most Searched AB Testing Software
Q3 2019

AB Tasty Features

Show Feature Explanation

Show Missing Features

AB Testing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time

Surveys

Optimize survey response rate with A/B testing

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Heatmaps

Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

AB Tasty Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

AB Tasty Custom

Experimentation

A/B/n testing
Split URL testing
Multivariate testing
Predictive testing
WYSIWYG editor
Code editor
Unlimited variations
Traffic allocation (percentage)
Dynamic allocation of traffic (multi-armed bandits)
Single Page App support (SPA)
QA testing mode
Reports and dashboards
Stat Engine (Bayesian statistics)
Real-time results
Multiple goals
URL goals
Engagement goals (e.g.: bounce...)
Transactional goals (e.g.: revenue...)
Custom goals (e.g.: events, clicks...)
Cross domain tracking
Data filtering & segmentation
Analytic connectors
(e.g.: Google Analytics, Adobe Analytics...)

Personalization

Segment builder
Standard targeting
(e.g.: referrer, cookie, location, device...)
E-commerce segmentation
(RFM based criteria)
Data layer segmentation
Third-party user segments
(e.g.: CDP, DMP...)
AI-based targeting
(e.g.: content interest, engagement level...)
Advanced campaign triggers
Campaign prioritization
Product recommendation API
Widget library for website engagement and e-commerce
Dynamic widgets
(e.g.: image auto-optimization, social proof, and emergency messaging)
Customizable widgets
Campaign scheduling

Release Management & Feature Experiments

Feature flags & toggles
User segmentation & targeting
Progressive deployment
Feature & server-side experiments
Automatic rollback
REST Decision API
SDKs (client & server-side)
Mobile SDKs (Android, iOS)
Experience continuity
Reports and dashboards

Enterprise-grade & security features

Multi-factor authentication
Enterprise SSO (SAML, LDAP...)
User, role, and access management
ITP 2.1/2.2 compliance
Cookie duration setup
Infrastructure SLA

Customer success

Online knowledge base
Ticketing system
Email & phone support
Support SLA
Account manager
Dedicated consulting
Dedicated training
User certification

Disclaimer: The pricing details were last updated on 26/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AB Tasty Pricing.

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AB Tasty Reviews

User Rating

4.4/5 (Based on 828 Ratings)

Ratings Distribution

Excellent
50.7%
Very Good
42.5%
Average
6.8%
Poor
0%
Terrible
0%

Do You Use AB Tasty?

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Review Summary

Users generally agree AB Tasty is an intuitive, easy-to-use tool for marketers with basic or advanced web development knowledge. It is praised for its robust A/B testing and multivariate testing capabilities, heatmaps, and session recordings, allowing for better website optimization. However, some users have reported occasional bugs, a steep learning curve, and limited customer support availability as drawbacks. Additionally, pricing is seen as higher compared to competitors, and setup can be time-consuming.