Home/AB Testing Software/AB Tasty
Updated on: August 11, 2022
AB Tasty - AB Testing Software
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AB Tasty

Official Website E-marketer’s one stop solution for testing and optimization
(156 Ratings) Write Review

What is AB Tasty and how does it work?

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

AB Tasty Awards

AB Tasty Features Show All Features

AB Tasty Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number New York, NY / +1 (877) 260-4005
Deployment SaaS/Web/Cloud Category AB Testing Software

AB Tasty Pricing

Pricing ModelQuotation Based
AB Tasty
Custom

Experimentation

  • A/B/n testing
  • Split URL testing
  • Multivariate testing
  • Predictive testing
  • WYSIWYG editor
  • Code editor
  • Unlimited variations
  • Traffic allocation (percentage)
  • Dynamic allocation of traffic (multi-armed bandits)
  • Single Page App support (SPA)
  • QA testing mode
  • Reports and dashboards
  • Stat Engine (Bayesian statistics)
  • Real-time results
  • Multiple goals
  • URL goals
  • Engagement goals (e.g.: bounce...)
  • Transactional goals (e.g.: revenue...)
  • Custom goals (e.g.: events, clicks...)
  • Cross domain tracking
  • Data filtering & segmentation
  • Analytic connectors
  • (e.g.: Google Analytics, Adobe Analytics...)

Personalization

  • Segment builder
  • Standard targeting
  • (e.g.: referrer, cookie, location, device...)
  • E-commerce segmentation
  • (RFM based criteria)
  • Data layer segmentation
  • Third-party user segments
  • (e.g.: CDP, DMP...)
  • AI-based targeting
  • (e.g.: content interest, engagement level...)
  • Advanced campaign triggers
  • Campaign prioritization
  • Product recommendation API
  • Widget library for website engagement and e-commerce
  • Dynamic widgets
  • (e.g.: image auto-optimization, social proof, and emergency messaging)
  • Customizable widgets
  • Campaign scheduling

Release Management & Feature Experiments

  • Feature flags & toggles
  • User segmentation & targeting
  • Progressive deployment
  • Feature & server-side experiments
  • Automatic rollback
  • REST Decision API
  • SDKs (client & server-side)
  • Mobile SDKs (Android, iOS)
  • Experience continuity
  • Reports and dashboards

Enterprise-grade & security features

  • Multi-factor authentication
  • Enterprise SSO (SAML, LDAP...)
  • User, role, and access management
  • ITP 2.1/2.2 compliance
  • Cookie duration setup
  • Infrastructure SLA

Customer success

  • Online knowledge base
  • Ticketing system
  • Email & phone support
  • Support SLA​
  • Account manager
  • Dedicated consulting
  • Dedicated training
  • User certification
Disclaimer: The pricing details were last updated on 26/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AB Tasty pricing.

AB Tasty Alternatives AB Tasty Alternatives

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AB Tasty vs Google Optimize
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Kameleoon
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AB Tasty vs Convert Experiences
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AB Tasty vs Omniconvert
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AB Tasty Reviews

OVERALL RATING
4.5
Based on 156 Rating(s)
Rating Distribution
  • 73.1 %
  • 28.2 %
  • 0 %
  • 0 %
  • 0 %
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Videos on AB Tasty

Website Optimization by AB Tasty
Website Optimization by AB Tasty
AB Tasty - Experimentation and Personalization Intro

AB Tasty FAQs

AB Tasty is AB Testing Software. AB Tasty offers the following functionalities:

  • Visual Editor
  • Test Scheduling
  • Surveys
  • Statistical Relevance Analysis
  • Split Testing
  • Multivariate Testing
  • Landing Pages (Web Forms)
  • Heatmaps
  • Funnel Analysis
  • Audience Targeting

Learn more about AB Tasty features.

Yes, AB Tasty provides API.

Articles on AB Tasty

Research Report
At SaaSworthy, we aim to recognize and showcase the best SaaS products from across the globe. In... read more
Misc
Conversion rate optimization (CRO) is the practice of raising the overall percentage of visitors on... read more

Customers

Ashley Homestore
Ashley Homestore
NYX
NYX
Sephora
Sephora
Klarna
Klarna
Shoes.com
Shoes.com
Best Western
Best Western
PaPa Johns
PaPa Johns
Virgin Media
Virgin Media
Loreal
Loreal
USA Today
USA Today
Walmart
Walmart
Allianz
Allianz
Lush
Lush
Lancome Paris
Lancome Paris
AVID
AVID
Fenty
Fenty
KiehlsFR
KiehlsFR
pets at home
pets at home
Panasonic
Panasonic
Aldo
Aldo
Disney
Disney
B and Q
B and Q
Eurosport
Eurosport
Jaguar
Jaguar
Cartier
Cartier

AB Tasty Integration

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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com