A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||Contact||New York, NY/ +1 (646) 779-1482|
|Deployment||SaaS/Web/Cloud||Category||AB Testing Software|
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Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Support team: I have been exploring several A/B testing platforms and AB Tasty Customer Success Manager has provided the best support among potential partners. Very supportive and insightful, super happy with the partnership decision.
Platform: Very intuitive and easy to use with a few clicks to set up the test and to understand the results. Love the visual editor to make quick changes and push to the site without having to wait a lots of time.
China: The only AB Test platform so far which works in China without impacting the page load.
Room for improvement for heatmap reports.
Highly recommended business partner
- AB Test
- Improving conversion rate to impact sales (easier to review ROI for website changes)
Really user friendly, easy to use & understand.
For now we don't have anything to dislike :)
Changing whatever we want on the website. Doing AB Tests that helps us to change the things we need!
What I love with AB Tasty is that it is really easy to use. There is a lot of features that help marketers like me to improve our websites by testing various scenarios.
Their teams are really helpful and I am very satisfied with my Customer Success manager, who is available and has a very good level of expertise.
What bothers me is to have not enough time to explore and use the platform as much as I want.
Give it a try ! It's worth it.
We try to improve customer journey. Our main goal is to increase sales and income offering our customers the best user experience.
During the whole process of A/B testing (road-map, brief, development and results), the AB tasty team is really supportive and helpful. All my questions & issues were answered & fixed very quickly.
The platform is really intuitive and user-friendly. You can manage your campaigns very easily (edit, pause, play, reports and so on). You can do a lot of things with the plugins and also better understand your users with the Heatmap, NPS tool and the session recording.
The platform is also constantly evolving with new features which shows that AB tasty does not rest on one's laurels.
Other thing I like : The fact that we can launch A/B test through the WYSIWYG editor and without any intervention from IT.
The fact that you need to clear your cookie, stop and re-launch the test if you want to QA your different variations. Except that, we are really satisfied about AB tasty.
We resolved a lot of user experience questions. AB tasty helps us to understand our users behaviors and determine the best way to answers their needs. We definitely improve our UX with AB tasty.
Very easy to use and set up your experiments and a very proactive team to help us set up the complex tests.
Not available for mobile and end to end server tests
AB Tasty is a powerful tool to test your Business Hypotheses through continuous experimentation.
AB Tasty is at the core of our Experimentation strategy
What I like is that it is easy to see results and have instant AB testing possibilities. It is easily installed on the websites
Test it out and see it is very easy to use
Fast AB testing by business without interference of IT and Delevopment
The interface, designed for marketers, is very intuitive and simple. With just a few clicks, you can create a pop-in ad, modify a title in a page or test different CTAs in your contact form.
The support team is always ready to help you with your request in a short amount of time.
If you want to move quickly in your Conversion Rate Optimization, AB tasty is one of the best solutions on the market.
The Customization/Test dashboards might need some improvement. It remains the less intuitive part of the platform.
If you want to test some optimizations on your website before integrating them, therefore involving the IT team and impacting your development roadmap, you should be interested in AB tasty.
We use AB tasty largely to customize the navigation experience of our visitors by connecting the Solution to our Data Management Platform. With those two solutions we push different messages and offers to the visitors through our website. Since we implemented this “AB tasty” experience we had a strong uplift of our CTR on our onsite banners.
AB tasty is also used as a “flexible” CMS if we have some urgent matters to patch and if our IT team cannot solve the bug in a short time.
We also implement a few (too few, according to me) A/B tests especially on authentication issues.
AB tasty is a key component in our continuous improvement process on the website.
I do like the editor part of the setup experience. The ability to see the changes that you apply to the test pages.
I guess my only dislike is that we have to regenerate the tag after having to save a small change. another that I feel takes a bit of time is not seeing reporting populate instantly. waiting for it to populate can lead to not knowing if it working correctly. I would also like to see more documentation on the e-commerce purchase tag, I would like to use it but need more information on how I can implement it on a clients test.
Demo before developer starts to work with AB tasty?
Donation purchases, trying to see what users would click on for the different donation forms we have from our clients.
The user experience on the platform, test creation is very easy (5 to 10 min for an A/B test). The way you can manage all your different test, edit them, show reports, pause, play…. The customer service is also good especially on the live chat where you can speak with someone within a minute.
The tracking features are not very easy to use, for example when you have to go through the global code to set your tracking. Depending on the CSS structure of your website some widgets are difficult to add to your pages (countdown).
Thanks to AB Tasty we can discuss the design and UX choices that are made in the company with a performance point of view. If someone says I prefer the black button, we can now prove that maybe the green version generates a better CTR 😊. We can now also target online customers with personalization features.
I have been using AB tasty from last two years. So far the experience is WOW!. It is a very powerful tool with great flexibility in a minimal east to use interface.
They have done a great job to make the tool simple that any person can be an expert within a few days.
There support team is really helpful and will respond to all your queries well. I don't have any query unanswered. And the team is very helpful for setting up the tool on our local system.
I have a few suggestions about the reporting part of AB tasty. Sometimes the report won't load properly.
Also, the downtime / broken page error happens (not very often).
Pricing of the sofware
If you are looking for an easy to use a powerful tool for your AB test. Go for it.
We are using AB tasty for " test and personalization" We have realized it is a great tool to test the "confusions and improvements" before implementing directly on the website. And Ab tasty provides the authenticated result based on we can do the changes.
Also, we have realized it is a great tool for quick personalization and fixing tool.
We have solved a lot of issues on our checkout and product page using the test which we have done. And all the personalization features of AB tasty has been used on different campaigns.
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