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Updated on: July 27, 2021
What is AB Tasty ?
AB Tasty - AB Testing Software
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AB Tasty

E-marketer’s one stop solution for testing and optimization
(150 Ratings) Write Review

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

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AB Tasty Features Show All Features

AB Tasty Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number New York, NY/ +1 (646) 779-1482
Deployment SaaS/Web/Cloud Category AB Testing Software

AB Tasty Pricing

Pricing ModelFree Trial , Quotation Based
Essentials (For marketing teams)
Custom

Features

  • A/B, split and funnel testing
  • Personalization campaigns
  • Visual and code editor, preview for QA
  • Support for dynamic websites
  • Audience builder with 30+ criteria
  • Nudge engagement (30+ widgets)
  • Reports & analytics
  • Advanced stats engine
  • Standard support
  • Standard SLA
Growth (For marketing teams)
Custom

Features

  • Includes everything in the Essentials plan, plus
  • Multivariate testing
  • Predictive testing
  • AB Tasty Innovation Labs
  • Behavioral and transactional targeting
  • Built-in advanced audiences
  • Audience metrics
  • Data Explorer
  • Premium support
  • Standard SLA
Elite (For marketing teams)
Custom

Features

  • Includes everything in the Growth plan, plus
  • Third-party audiences
  • DMP/CDP connector
  • Data Explorer API
  • Orchestration Public API
  • SSO Enterprise
  • Premium+ support
  • Advanced SLA
Starter (For product teams)
Free

Features

  • Feature flags
  • Feature toggling
  • Progressive rollout
  • Reports & analytics (last 2 days)
  • Events, views & transactions metrics
  • Unlimited campaigns and projects
  • Up to 5 team members
  • Access rights management
  • Standard support
  • Standard SLA

Growth (For product teams)
Custom

Features

  • Includes everything in the Starter plan, plus
  • Use cases library
  • Progressive rollout with auto-rollback
  • Experimentation
  • Personalization
  • Dynamic traffic allocation
  • User segmentation (up to 10 keys)
  • Reports & analytics (unlimited)
  • Up to 10 team members
  • Premium support
  • Standard SLA
Elite (For product teams)
Custom

Features

  • Includes everything in the Growth plan, plus
  • Auto-optimization
  • Data Explorer API
  • Premium 3rd party connector
  • Enterprise SSO
  • Premium+ support
  • Advanced SLA

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Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AB Tasty pricing.

AB Tasty FAQs

AB Tasty is AB Testing Software. AB Tasty offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

Learn more about AB Tasty features.

Yes, AB Tasty provides API.

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AB Tasty Reviews

OVERALL RATING
4.5
Based on 150 Rating(s)
Rating Distribution
  • 71.2 %
  • 28.8 %
  • 0 %
  • 0 %
  • 0 %
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Halima SSource : g2crowd.com
(Reviewed on 10 November 2020)
"Amazing Platform!"

What do you like best?

Love how easy the tool is to use. Can easily create real time experiences as set up is really quick. AB Tasty team constantly improving the platform based on customers feedback. It's great to see a company listening to the customers opinion. Great library of widgets.

What do you dislike?

I wish they offered a more dedicated support. I think it would be great if they offered immediate support sometimes you may require more urgent support but the SLA I feel is too long. It would be great if they offered this option even if there was an extra charge I think a lot of companies would prefer this especially if you don't have your own in house dev capability.

What problems are you solving with the product? What benefits have you realized?

UX problems, Easily solving usability problems on site, making the on site experience easier via testing solutions. Quick fixes for any on site bugs.

...more
Grant HSource : g2crowd.com
(Reviewed on 11 August 2020)
"Great software, always improving."

What do you like best?

They have a very user-friendly UI. They've thought through their product carefully, and built solid documentation to support the tricky bits. So the situations in which I really need their technical support to answer a question or come to the rescue are relatives rare.

What do you dislike?

Two things primarily:

1 - It's difficult to execute custom javascript (at least if you're using a REACT-based site like ours). The way that AB Tasty times some of its actions are a mystery to me, and it's required a lot of work to figure out how to get our code to fire properly.

2 - the organization of campaigns, personalizations, etc. lacks refinement. It's really just a fairly large (as in size of rows) table, and makes it difficult to quickly get to the place you want to be if you've got a lot of campaigns running at once. The folder organization hasn't been particularly useful as it takes more time to organize tests into folders and then navigate to them than it does to just scroll through the list and find them directly.

Recommendations to others considering the product:

The relatively low price, relatively low learning curve and relatively large set of features make it a great option. Do the trainings, and dig deep. There's a lot to this tool that I'm still discovering.

What problems are you solving with the product? What benefits have you realized?

We're doing something unique with AB Tasty. Aside from just the standard personalizations and A/B Tests, we also use it as something of a CMS where our current CMS is still under development.

For example, our current CMS is limited on what we can do with our Product Display Pages. They're adding more options and functionality, but that kind of development takes time. AB Tasty allows us to add content that can be customized specific to the product category, SKU, etc. and launch it immediately.

That gives us a lot of flexibility on creating stop-gap options, and it's been really useful.

...more
Javier RSource : g2crowd.com
(Reviewed on 24 April 2020)
"Simple, Friendly, Easy but very Powerful"

What do you like best?

I like its simplicity... but you can do a lot of useful things with it.

For testing, it has a very friendly interface. It’s a top easy-to-use tool. You don’t have to be a master coder to take advantage of it.

We are using the customization tool a lot, that allows us to make small and fast UX and functional modifications and personalizations without using our dev team and all that stuff to release a new versión of the website. This way, we don’t have to wait for several days, even weeks, to have the changes implemented in delivery.

By the way, the AB Tasty team is very diligent and kind. They will assist you really fast for any problem or doubt you have.

Thank you so much AB Tasty team and congrats!

What do you dislike?

There is nothing dislike me. Obviously, everything may be improved but it's notorious that AB Tasty is constantly improving.

What problems are you solving with the product? What benefits have you realized?

Sometimes we have the necessity of doing an immediate customization for our web site users that wouldn't be able if we didn't have a tool like AB Tasty.

For example, for the Coronavirus crisis in Spain, the government order us, for the very next day, to put an popup advise in the checkout process of the website in order to block the purchase until the user explicitly accepted the button "I understand the risks". With the AB Tasty tool and help, we were able to implement it in a couple of hours. It we had asked it to our development team, it had taken some days. We couldn't afford it in that situation.

...more
Mickael VSource : g2crowd.com
(Reviewed on 20 February 2020)
"Amazing tool, helps me to increase my conversion a LOT."

What do you like best?

It's easy to use, understandable and works well.

Furthermore, the customer success managers answer really quick, they help you when you need some support.

What do you dislike?

Nothing to dislinke, AB tasty helps me to optimize my conversion.

What problems are you solving with the product? What benefits have you realized?

- Time-saving for optimization (don't have to change directly the front)

- Test many versions and keep the one that maximize the conversion

- Test new features

...more
Administrator in CosmeticsSource : g2crowd.com
(Reviewed on 19 February 2020)
"Great Experience again, with another company"

What do you like best?

- Website personnalisation

- Counting / tracking the visitors to know them more

What do you dislike?

Sometimes reactivity with the cache.

The fact that you think your code is wrong, but in fact yes (when you create another test to startover)

What problems are you solving with the product? What benefits have you realized?

- increase the number of visitors

- improve the sales thanks to personnalisation during offers we make

...more
Administrator in RetailSource : g2crowd.com
(Reviewed on 13 February 2020)
"Great tool for testing"

What do you like best?

I really appreciate how easy to use the interface is, even for someone with very few knowledge in CSS.

Also, advice and exchanges with our account manager are always helpful and constructive.

What do you dislike?

Sometime the editor is a little long to charge and can slow down work.

What problems are you solving with the product? What benefits have you realized?

As our dev team have a very busy schedule, AB Tasty allow us to easily get data to help prioritise projects.

We also use personalization to push modification temporary when we are awaiting for a dev.

...more
Kauri CSource : g2crowd.com
(Reviewed on 06 February 2020)
"Highly recommend AB Tasty !"

What do you like best?

* Can put ideas into live features very quickly

* The Editor function on the AB Tasty Platform allows us to see instantly how an update looks like on the site

* The AB Tasty Support Team is very helpful

* Nudges are available when you are running out of new ideas

* Results are easy to understand

What do you dislike?

There is nothing in particular that I dislike with the service and the platform.

Recommendations to others considering the product:

I highly recommend AB Tasty to you because it is user friendly, reliable, inspiring and supportive.

What problems are you solving with the product? What benefits have you realized?

Using AB Tasty allows us to save times and efforts in implementing features which we assumed working but indeed not. We can quickly twist or tune the feature to test again in order to achieve the best result. We can then implement the optimal outcome into our live site which increases our cost effectiveness.

...more
Administrator in RetailSource : g2crowd.com
(Reviewed on 23 January 2020)
"Powerful CRO Platform"

What do you like best?

- Easy implementation with 1 snippet of code

- Responsive and engaging account team, ongoing support has been exceptional

- Simple and logical test design, QA, and launch (easily launch tests within 10-15 minutes)

- Variation editor allows for plenty of flexibility

- Multi-page testing capabilities

What do you dislike?

- Reporting and analytics feel thin and would like to have more ways to slice data by segments within the platform

- Foldering/archiving is helpful; however, the interface where tests appear is a bit clunky when many tests are live

What problems are you solving with the product? What benefits have you realized?

- Solving for a powerful but intuitive platform to allow for marketers to launch advanced full-funnel website optimization for multiple assets

- Experiencing quick CRO wins and the ability to test at a high velocity

...more
Charles-Edouard DSource : g2crowd.com
(Reviewed on 22 September 2019)
"Easy to setup and use - a complete CRO tool ! "

What do you like best?

- Easy to setup : Simple one-tag implementation

- Easy to use : Code editor, in HTML/CSS/JS for quick test and widgets fully customizable for

- Great support : Costumer service are always helpful and proactive

- Mobile app to manage tests and personalization everywhere

What do you dislike?

- UX tools, like Session recording and heatmaps are not as good as other market tools (Hotjar, Crazyegg)

- Page flow on reporting still does not work

Recommendations to others considering the product:

It is a complete CRO tool essential for the continuous optimization of your website : `

- AB testing (client-side ou server-side)

- Personalizatio (widget and audiences)

- Heatmap

- Session recording

It's better to have technical skills (HTML/CSS)

What problems are you solving with the product? What benefits have you realized?

We test all our new features and UX design ideas on our website : new checkout, new registration form, ..

We also use it to customize the site

...more
Houda MSource : g2crowd.com
(Reviewed on 17 September 2019)
"We Started with AB Tasty 6 years ago and we are still working together"

What do you like best?

Very user friendly.

the tool guides you step by step to start a test

Widgets ready to use and very helpful to launch impactful campaigns

What do you dislike?

We cannot go deeper on the targeting of a personnalisation -- use our own CRM datas for instance

What problems are you solving with the product? What benefits have you realized?

on E-merchandising works ; the personnalsation is very important and very impacting on our actions.

according to the user behaviour and our business priorites ; we can offer to the user a custom and adapted journey in order to help conversion while giving a good user experience.

...more
Read All Reviews

Videos on AB Tasty

AB Tasty Screenshots

AB Tasty Demo - AB Tasty Engage
AB Tasty Demo - Targeting
AB Tasty Demo - Reporting
AB Tasty Demo - The AB Tasty editor
AB Tasty Demo - AB Tasty Engage
AB Tasty Demo - AB Tasty Engage
AB Tasty Demo - Targeting
AB Tasty Demo - Reporting
AB Tasty Demo - The AB Tasty editor

AB Tasty Integration

95%
(23698 RATINGS)
Website Builder Software

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