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AB Tasty

E-marketer’s one stop solution for testing and optimization

(151 Ratings) Write Review

What is AB Tasty and how does it work? A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

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AB Tasty Awards

AB Tasty Features Show All Features

AB Testing Features

Visual EditorEnables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
Test SchedulingAllows the user to test the application at the scheduled time
SurveysOptimize survey response rate with A/B testing
Statistical Relevance AnalysisHelps in knowing if the result achieved by testing the data is statistically significant or not
Split TestingSplits web traffic among the different variations of a webpage being tested
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Landing Pages (Web Forms)A webform or a popup which can be used to capture the lead or ask user his preferences
HeatmapsA heat map (or heatmap) is a graphical representation of data with color-coded values. Heatmaps make it easy to visualize and interpret complicated data at a glance. Heatmaps are a great way to see where visitors click, how far they scroll, and what they look at or miss on your website pages.
Funnel AnalysisHelps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
Audience TargetingAllows you to serve different versions of a page to a different set of audience

AB Tasty Technical details

Support	Business Hours Online	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	New York, NY / +1 (877) 260-4005
Deployment	SaaS/Web/Cloud	Official Website	https://www.abtasty.com/
Deployment	SaaS/Web/Cloud	Category	AB Testing Software

AB Tasty Pricing

Pricing ModelQuotation Based

AB Tasty

Custom

Experimentation

A/B/n testing
Split URL testing
Multivariate testing
Predictive testing
WYSIWYG editor
Code editor
Unlimited variations
Traffic allocation (percentage)
Dynamic allocation of traffic (multi-armed bandits)
Single Page App support (SPA)
QA testing mode
Reports and dashboards
Stat Engine (Bayesian statistics)
Real-time results
Multiple goals
URL goals
Engagement goals (e.g.: bounce...)
Transactional goals (e.g.: revenue...)
Custom goals (e.g.: events, clicks...)
Cross domain tracking
Data filtering & segmentation
Analytic connectors
(e.g.: Google Analytics, Adobe Analytics...)

Personalization

Segment builder
Standard targeting
(e.g.: referrer, cookie, location, device...)
E-commerce segmentation
(RFM based criteria)
Data layer segmentation
Third-party user segments
(e.g.: CDP, DMP...)
AI-based targeting
(e.g.: content interest, engagement level...)
Advanced campaign triggers
Campaign prioritization
Product recommendation API
Widget library for website engagement and e-commerce
Dynamic widgets
(e.g.: image auto-optimization, social proof, and emergency messaging)
Customizable widgets
Campaign scheduling

Release Management & Feature Experiments

Feature flags & toggles
User segmentation & targeting
Progressive deployment
Feature & server-side experiments
Automatic rollback
REST Decision API
SDKs (client & server-side)
Mobile SDKs (Android, iOS)
Experience continuity
Reports and dashboards

Enterprise-grade & security features

Multi-factor authentication
Enterprise SSO (SAML, LDAP...)
User, role, and access management
ITP 2.1/2.2 compliance
Cookie duration setup
Infrastructure SLA

Customer success

Online knowledge base
Ticketing system
Email & phone support
Support SLA
Account manager
Dedicated consulting
Dedicated training
User certification

Disclaimer: The pricing details were last updated on 26/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AB Tasty pricing.

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AB Tasty Reviews

OVERALL RATING 4.5 Based on 151 Rating(s)

Rating Distribution

Excellent 71.8 %
Very Good 28.2 %
Average 0 %
Poor 0 %
Terrible 0 %

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Videos on AB Tasty

Website Optimization by AB Tasty

AB Tasty - Experimentation and Personalization Intro

AB Tasty FAQs

Q. What is AB Tasty used for?

AB Tasty is AB Testing Software. AB Tasty offers the following functionalities:

Visual Editor
Test Scheduling
Surveys
Statistical Relevance Analysis
Split Testing
Multivariate Testing
Landing Pages (Web Forms)
Heatmaps
Funnel Analysis
Audience Targeting

Learn more about AB Tasty features.

Q. What are the top alternatives for AB Tasty?

Here`s a list of the best alternatives for AB Tasty:

Q. Does AB Tasty provide API?

Yes, AB Tasty provides API.

Articles on AB Tasty

Research Report Conversion Rate Optimization: Top 10 Strategies for Success Conversion rate optimization (CRO) is the practice of raising the overall percentage of visitors on... read more

Research Report SaaS Companies That Got Funding in 2022 At SaaSworthy, we aim to recognize and showcase the best SaaS products from across the globe. In... read more