A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.
| Support | Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | New York, NY/ +1 (646) 779-1482 | |
| Deployment | SaaS/Web/Cloud | Category | AB Testing Software |
Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
AB Tasty is AB Testing Software. AB Tasty offers the following functionalities:
Learn more about AB Tasty features.
AB Tasty offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Learn more about AB Tasty pricing.
Here`s a list of the best alternatives for AB Tasty:
Yes, AB Tasty provides API.
AB Tasty makes it easy to run and track the performance of A/B and multivariate tests with no or little code. It's very helpful for allowing Product, Design, and Marketing stakeholders to run experiments without utilizing engineering resources.
Setting up goal tracking in more complex multi-page flows can initially be confusing.
It can be time-consuming/ challenging to setup and track the performance of AB tests, such as ensuring proper targeting, etc. We have saved considerable time in running experiments and have learned more quickly, allowing us to improve our patient conversion.
AB Tasty is one of best in class AB Testing tool that enables businesses to explore new solution of UX/UI. With user-friendly interface, our staff can easily set up the test in a finger tip. Plus, the client service team is very active and always provide new solution which improve our website conversion rate.
Better to have more head quarters across South East Asia especially in Thailand. As a result, The team and business can be flexible work with each other without time different barrier. But this is little concern because AB Tasty staff always prompt support online.
Power Buy have been working with Ab Tasty for 1 year and we can improve 20% on conversion rate.
The UX which is really intuitive and powerful.
The quality of the team and the reactivity of the support.
The new functionnalities that are being deployed month after month.
You have to upgrade your package to get access to the most advanced functionnalities.
Some more technical targeting may be a bit longer to put in place.
We use ABTasty to optimize the customer experience on our website.
From the beginning we had a significant positive impact on the main KPIs of our E-commerce website.
The two most powerful features are the ability for a non web developer to work on various UI tests, and secondly it's the test management functionality.
I don't really dislike anything, once you know what's involved with building a system like this, it's kind of all about various tradeoffs. The system performance is good.
Understand your testing needs as best as possible.
We have used AB tasty to test a rolling suite of UI changes to our site. It allows us to pick the best performing variants.
AB Tasty is a user friendly interface very easy to handle.
To better understand the user experience, there are many features that help you improve your website by testing various scenarios before implementing them for real. It is a really good way to make sure you are developing the right optimization that will better your website experience. It is also a great tool to quicky make a slight change on the design, wording or other feature on your website before that change can be hard coded.
Sometimes, it is hard to find in AB Tasty the element you want to change on your website because the code can be tricky and you need to be very comfortable with basics on HTML, CSS and JS.
Depending on the CSS structure of your website some widgets are difficult to add to your pages.
Thanks to AB Tasty we can discuss the design and UX choices that we want to make with a performance point of view. Before making a choice, we can analize different version before implementing directly on the website. It helps us make effective optimization and have a real impact on the conversion rate. We also use AB Tasty a lot with widgets in order to animate our marketing offers.
Bringing on a new platform is always a scary endeavor. One of the most important things, in my opinion, is finding a company who can be in a partnership with. AB Tasty does one thing great and that's putting the customer first at the core of their operation. From customer support to product development, AB Tasty is setting a new standard for how organizations with cloud-based software applications.
AB Tasty is still working on a lot of aspects of their platform. While this may not be ideal for everyone seeking a CRO platform, its promising about the future direction. The platform gives you all the basics and more. As is true with any growth company there are going to be some nuances. What's important is how the company is strategically planning to overcome those obstacles.
Evolve uses AB Tasty to deeply understand the quantitative aspects of user behavior. We then combine those findings with qualitative findings to strategically design experiments that are run in AB Tasty. Data should always be a driving factor for experimentation and AB Tasty is at the core of our Arsenal for making those decisions.
AB Tasty is a user friendly interface very easy to handle.
To better understand the user experience, there are many features that help you improve your website by testing various scenarios before implementing them for real. It is a really good way to make sure you are developing the right optimization that will better your website experience. It is also a great tool to quicky make a slight change on the design, wording or other feature on your website before that change can be hard coded.
Sometimes, it is hard to find in AB Tasty the element you want to change on your website because the code can be tricky and you need to be very comfortable with basics on HTML, CSS and JS.
Depending on the CSS structure of your website some widgets are difficult to add to your pages.
Thanks to AB Tasty we can discuss the design and UX choices that we want to make with a performance point of view. Before making a choice, we can analize different version before implementing directly on the website. It helps us make effective optimization and have a real impact on the conversion rate. We also use AB Tasty a lot with widgets in order to animate our marketing offers.
Best features of A/B Tasty:
1 The customer service is incredible and the support team is very knowledgeable in answering a variety of questions. They are very patient and willing to work with you to make sure you understand how to use features and widgets.
2 Ease for other teams to use such as product and marketing
3 Widgets are extremely useful and save a lot of time when running tests.
More documentation on what would need tech/dev efforts and what you can actually do on your own.
We are looking to increase conversion rates on pages that have high drop off rates. A benefit realized is that simple content/copy changes from the A/B Tasty editor can make improvements on conversion rates.
AB Tasty is a great platform with easy-to-use widgets for personnalisation and A/B testing. The platform is flexible and user friendly. There are many targeting options.
The team is efficient, always available to help and give great insights to develop the roadmap.
If you want to create major A/B test , you'll need support from the team or someone in your team that has a technical profil. The report dashboard could be improved.
The solution is helping us to develop only features that have a real impact on the conversion rate. We also use a lot the widgets for on-site
AB Tasty makes it easy to personnalize our website with CRM targeting thanks to the various connectors available.
We found the widgets very interesting, you can solve something in just a few clicks, set the behaviour, UI of yur brand, CTA. We tryed most of them. Online editor es very friendly for marketers with no tech based knowledge. Costumer support is excellent.
Live preview of a test. We find that the best way to check a test is getting on production to the 100% of the target, and segment only to our iPs. You can get the "real picture" then
We solve the gap of time between development and testing, the personalization option it´s great for that.
We can iterate fast, get results and make a continuos development of improvements.
Our main goal is digital payments, using our mobile banking, we launch tests to increase traffic to the payments flow, and increase conversion inside that flow. We are increasing our conversion test by test.
