Home/Demand Side Platform (DSP)/StackAdapt
Updated on: September 15, 2019
What is StackAdapt ?
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StackAdapt - Demand Side Platform (DSP) : SaaSworthy.com
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StackAdapt

The Technology that Understands the Business of Agencies
(150 Ratings) Write Review

StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.

StackAdapt Awards

StackAdapt Features Show All Features

StackAdapt Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Contact Ontario, Canada
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

StackAdapt Pricing

Pricing ModelQuotation Based
How much does StackAdapt cost ?
StackAdapt provides a custom pricing for their software.
StackAdapt
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Contextual Targeting
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

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Disclaimer: The pricing details were last updated on 31/05/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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StackAdapt Reviews

OVERALL RATING
4.7
Based on 150 Rating(s)
Rating Distribution
  • 139
  • 11
  • 0
  • 0
  • 0
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Source : g2crowd.com
(Reviewed on 05 June 2019)
"Great Way to Introduce Native"

What do you like best?

I'm very impressed with StackAdapt's user interface. It runs smooth and elegantly whether you're setting up a campaign or just looking at the dashboard. They do a great job with creating custom segments to fit the needs of any client.

What do you dislike?

Some common metrics I would like to see, for instance frequency, are available, but only by request from your rep.

What problems are you solving with the product? What benefits have you realized?

This platform is a great way to introduce native advertising into your arsenal of digital advertising tactics. They're not requiring us to hit a minimum spend, which is nice because we don't want to go heavy on a tactic we've never used before.

...more
Source : g2crowd.com
(Reviewed on 03 June 2019)
"Easy Platform & Support Team Makes Me a Programmatic Star!"

What do you like best?

The team is brilliant and they removed every barrier I had to take on programmatic buying myself. StackAdapt is my partner to market my clients, and they make me look like a star to my clients.

The unique Cost Per Engagement (CPE) bidding model is a standout point of difference from the other guys. To correlate time on the website to your ad spend is so powerful!

Their platform is very user-friendly and keeps on getting improvements to empower better campaign review and quick optimizing.

What do you dislike?

Not a thing. Honestly, I've had zero pain points.

Recommendations to others considering the product:

I was nervous to begin using this type of platform and I did a (very) lengthy round of demo meetings with StackAdapt and competitors.

None of them could even touch the support offered by StackAdapt. I was blown away by the onboarding and even helped us integrate StackAdapt to another platform we were using for our traditional media buy. Now almost a year later, their ongoing optimization help (a combination of humans and machine learning!) that the StackAdapt team continues to invest their time in my success. And they've never made my account feel small. Based on the success we've had I can't wait to add more clients and increase my budgets on this platform.

What problems are you solving with the product? What benefits have you realized?

• Self serve programmatic without high minimums. And needed to be user-friendly even for a small team.

• Used StackAdapt to raise awareness in order to launch a new concept, drive traffic to that website and leads keep growing. Their targeting (especially customized lists they developed for us) ensure we get our native ads under the right eyeballs.

...more
Source : g2crowd.com
(Reviewed on 02 June 2019)
"We love having StackAdapt as a tool for our ad agency."

What do you like best?

The team we work with at StackAdapt has been one of the biggest bonuses for our team. If we come to them with something new, they are always there to help us figure out how we can accomplish the task through StackAdapt.

Additionally, how easy it is to setup geo-fence campaigns with more options for radius targeting. We do a lof of geofence campaigns in our industry and having the ability to control more of that within the actual dsp and not through a third party has been huge for us.

What do you dislike?

The two biggest things that prevent us from setting up larger campaigns on StackAdapt are not being able to duplicate campaigns groups and not having the ability to bulk edit. However, that being said, the team has been more than helpful working with us around those two inabilities when needed

Recommendations to others considering the product:

Our agency has found StackAdapt to be a really useful tool for us to have access too. One of the tools we have found very useful since using StackAdapt is the flexibility with geo-targeting. We love being able to get very specific but still set it up in the actual dsp ourselves without using a 3rd party.

What problems are you solving with the product? What benefits have you realized?

Scaling and geofencing capabilities have been the biggest lifesaver with StackAdapt. We have found at our agency, we are consistently moving campaigns from other platforms to StackAdapt because that is where we are able to scale. Their team is top notch and always willing to help us figure out whatever new campaign or idea we are working on. They are always very responsive and are consistently providing appreciated feedback to our campaigns.

...more
Source : g2crowd.com
(Reviewed on 29 May 2019)
"Quick and easy to work with"

What do you like best?

turn around times are quick and no minimum budget

What do you dislike?

results could be better. More specific targeting

What problems are you solving with the product? What benefits have you realized?

ways to target new audiences

...more
Source : g2crowd.com
(Reviewed on 28 May 2019)
"StackAdapt Review"

What do you like best?

I like the targeting capabilities the platform offers. Also, our reps are extremely helpful in education us about the platform & getting campaigns launched.

What do you dislike?

The platform can be kind of confusing to navigate.

What problems are you solving with the product? What benefits have you realized?

We are using this channel to create brand awareness & remarketing for our clients.

...more
Source : g2crowd.com
(Reviewed on 28 May 2019)
"Nothing short of awesome!"

What do you like best?

Great support team, insightful and helpful reporting and top performing platform for us when compared to other partners. Our Account Director and Customer Success Manager have been wonderful to work with, always quick to respond and offer anything that we need to either pitch a campaign or strategize for an upcoming campaign. They visited us in person recently so it was great to meet them face to face and it made us feel important to their team too.

What do you dislike?

Nothing at this time. We have been happy about everything. I offered some recommendations below under problems.

What problems are you solving with the product? What benefits have you realized?

We only use the dashboard for native advertising at this time, which has been a benefit for us allowing us to pull data when needed. If I have any recommendations it would be to allow us to pull more granular data. It may do that now, however I just haven't come across that yet.

Benefits are the research that is available within the dashboard - tools, planner, creative studio, etc.

...more
Source : g2crowd.com
(Reviewed on 28 May 2019)
"Outstanding customer service"

What do you like best?

There are a ton of platforms to purchase digital advertising, but StackAdapt has the best account team I've run into. Any questions or issues we have, they quickly respond and take care of it.

What do you dislike?

Very little. Metrics have been consistent or better to other platforms we use.

What problems are you solving with the product? What benefits have you realized?

We needed a cost-effective native advertising platform for our clients and StackAdapt filled that need.

...more
Source : g2crowd.com
(Reviewed on 28 May 2019)
"Very intuitive and easy to use self-serve marketing platform"

What do you like best?

They have a great funnel visualization to help you understand how your bid and targeting are impacting your available impressions and bids won/lost. Ads are typically approved very quickly allowing you to get campaigns live faster than some other platforms. The pre-built whitelist provides you with a great starting point for campaigns that are focused on specific types of content like news, tech or political. They also have great reps that are really helpful in planning and optimizing campaigns as you get used to the platform.

What do you dislike?

The billing is not well suited for agencies that need to keep spends between clients separate. I have heard from our rep that this is in development.

What problems are you solving with the product? What benefits have you realized?

Getting more control over campaigns (self-serve) while also opening up our inventory options and dropping out the cost over the major self-serve platform.

...more
Source : g2crowd.com
(Reviewed on 27 May 2019)
"Analyst, Paid Media"

What do you like best?

Paying on action (CPA bid model). It allowed us to cancel out fradulent traffic that we were driving through the Google Display Network

What do you dislike?

The display inventory was significantly lower than competitors, (ex. DV360) - However, this was 6+ months ago, so this may be changed by now!

What problems are you solving with the product? What benefits have you realized?

Driving low cost top funnel traffic

...more
Source : g2crowd.com
(Reviewed on 27 May 2019)
"Responsive, friendly reps"

What do you like best?

StackAdapt representatives are responsive and helpful.

What do you dislike?

Nothing specific stands out to dislike. We just used StackAdapt as a managed service for display, and for this the dashboard is a bit clunky.

What problems are you solving with the product? What benefits have you realized?

Just finished a small campaign to increase traffic to a website. The traffic did increase and the users were engaged.

...more
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