AppNexus Programmable Platform Pricing, Reviews and Features (April 2024)

About AppNexus Programmable Platform

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies.

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Pricing

Free Trial Not Available
AppNexus Programmable Platform Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

97%
Reviews

69%
Momentum

62%
Popularity

85%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

Large Enterprises
Medium Business

API Support

NA

Modes of Support

Business Hours, Online

AppNexus Programmable Platform Features

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Show Missing Features

Demand-Side Platforms (DSP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

97%

Unique Features

AI Optimization

Uses AI and machine learning to maximize a campaign's performance

Frequency Capping

Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Private Marketplace

Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Omnichannel Campaign Management

Provides you a single interface for creating and managing campaigns on different channels.

Standard Features

Brand Safety and Fraud Protection

Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Mobile Advertising

Allows for ads to be placed and tracked in mobile apps

Creative Management

Supports a wide range of creative formats such as rich media, expandables, video, etc.

Retargeting

Ability to retarget previous impressions to your site across the web

Demographic Targeting

Targeting based on age, gender, marital status, income, education

Geo Targeting

Targeting based on location, city, timezone, and country

Real-time Bidding

Facilitates buying & selling of ad impressions in real-time auctions

Reporting

Sends instant status reports about the task with customer feedback

Budget Management

Analyzing financial information to ensure all operations are within budget

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Contextual Targeting

Targeting based on content on the site

AppNexus Programmable Platform Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

AppNexus Programmable Platform Custom Plan Custom

Features

AI Optimization
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Creative Management
Demographic Targeting
Frequency Capping
Geo Targeting
Mobile Advertising
Omnichannel Campaign Management
Private Marketplace
Real-time Bidding
Reporting
Retargeting

Contact the Vendor for Detailed Pricing Information

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Disclaimer: The pricing details were last updated on 03/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AppNexus Programmable Platform Pricing.