Home/Demand Side Platform (DSP)/dataxu
Updated on: October 24, 2021

What is dataxu ?

dataxu - Demand Side Platform (DSP)
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

dataxu

Real insights. Real growth. Real success.
(171 Ratings) Write Review

dataxu helps marketing and media professionals use data to improve their advertising. This software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.

dataxu Awards

dataxu Features Show All Features

dataxu Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Massachusetts, United States / +1-844-432-8298
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

dataxu Pricing

Pricing ModelQuotation Based
dataxu Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Contextual Targeting
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

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Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about dataxu pricing.

dataxu FAQs

dataxu is Demand Side Platform (DSP). dataxu offers the following functionalities:

  • Audience Targeting
  • Budget Management
  • Reporting
  • Omnichannel Campaign Management
  • Real-time Bidding
  • Private Marketplace
  • Geo Targeting
  • Contextual Targeting
  • Demographic Targeting
  • Retargeting
  • Frequency Capping
  • AI Optimization
  • Creative Management
  • Mobile Advertising
  • Brand Safety and Fraud Protection

Learn more about dataxu features.

No, dataxu does not provide API.

Ask the Community View Community

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dataxu Reviews

OVERALL RATING
3.8
Based on 171 Rating(s)
Rating Distribution
  • 30.6 %
  • 47.1 %
  • 18.8 %
  • 1.2 %
  • 2.4 %
SHARE YOUR EXPERIENCE Write a Review
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Filter by Source
Alyssa S
Alyssa SSource : g2crowd.com
(Reviewed on 26 May 2020) "Best Programmatic Platform"

What do you like best?

I love that I can use Dataxu as my one-stop shop. Everything from OTT to display to contextual targeting to DOOH. I love how straight forward and simple it is to use.

What do you dislike?

I dislike that if we want to integrate something such as an audience from a different platform we have to go through our rep and it's a whole process and takes up a ton of time.

Recommendations to others considering the product:

Perfect platform for all programmatic advertising.

What problems are you solving with the product? What benefits have you realized?

Dataxu offers everything we need and we try to use it to it's full potential. Everything is organized. It's simple. I can easily make changes to my campaign with a click of a button.

...more
Brian K
Brian KSource : g2crowd.com
(Reviewed on 05 March 2020) "Intuitive Interface"

What do you like best?

I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs.

What do you dislike?

It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again.

Recommendations to others considering the product:

take advantage of OneView

What problems are you solving with the product? What benefits have you realized?

We have a much higher success rate at targeting confined geos, for events, or political offices.

...more
Source : g2crowd.com
(Reviewed on 17 April 2019) "Easy, Reliable and Trustful Platform"

What do you like best?

Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize.

What do you dislike?

I'd say the way we build the customer audience could be better and easier to set up.

Recommendations to others considering the product:

Don't be afraid! The tool is great and you won't regret it!

What problems are you solving with the product? What benefits have you realized?

With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions.

...more
Fabio L
Fabio LSource : g2crowd.com
(Reviewed on 17 April 2019) "Easy, Reliable and Trustful Platform"

What do you like best?

Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize.

What do you dislike?

I'd say the way we build the customer audience could be better and easier to set up.

Recommendations to others considering the product:

Don't be afraid! The tool is great and you won't regret it!

What problems are you solving with the product? What benefits have you realized?

With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions.

...more
Source : g2crowd.com
(Reviewed on 16 April 2019) "Great platform that makes my day to day easy!"

What do you like best?

It is very user friendly and the people who work there are very helpful and take all suggestions seriously.

What do you dislike?

Currently bulk editing is a little difficult but they are always making improvements!

What problems are you solving with the product? What benefits have you realized?

Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly.

...more
User in Marketing and Advertising
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 16 April 2019) "Great platform that makes my day to day easy!"

What do you like best?

It is very user friendly and the people who work there are very helpful and take all suggestions seriously.

What do you dislike?

Currently bulk editing is a little difficult but they are always making improvements!

What problems are you solving with the product? What benefits have you realized?

Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly.

...more
Source : g2crowd.com
(Reviewed on 11 April 2019) "Intuitive Interface"

What do you like best?

I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs.

What do you dislike?

It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again.

Recommendations to others considering the product:

take advantage of OneView

What problems are you solving with the product? What benefits have you realized?

We have a much higher success rate at targeting confined geos, for events, or political offices.

...more
Brian K
Brian KSource : g2crowd.com
(Reviewed on 11 April 2019) "Intuitive Interface"

What do you like best?

I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs.

What do you dislike?

It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again.

Recommendations to others considering the product:

take advantage of OneView

What problems are you solving with the product? What benefits have you realized?

We have a much higher success rate at targeting confined geos, for events, or political offices.

...more
User in Business Supplies and Equipment
User in Business Supplies and EquipmentSource : g2crowd.com
(Reviewed on 10 April 2019) "Great partner for programmatic advertising"

What do you like best?

The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance.

What do you dislike?

Creating targeting audiences is rather tedious

What problems are you solving with the product? What benefits have you realized?

I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered.

...more
Source : g2crowd.com
(Reviewed on 10 April 2019) "Great partner for programmatic advertising"

What do you like best?

The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance.

What do you dislike?

Creating targeting audiences is rather tedious

What problems are you solving with the product? What benefits have you realized?

I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered.

...more
Read All Reviews

Videos on dataxu

dataxu Webinar | Programmatic Marketing: Fueling Engagement for Better Results w/ Big Data Analytics
dataxu Webinar | Programmatic Marketing: Fueling Engagement for Better Results w/ Big Data Analytics
DataXu Webinar | Programmatic Marketing in the Age of the Consumer

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com