dataxu

About dataxu

DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

84%
Momentum

61%
Popularity

81%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Business Hours, Online

dataxu Awards

# 3 Most Worthy Demand-Side Platforms (DSP)
Q3 2019

# 3 Most Popular Demand-Side Platforms (DSP)
Q3 2019

# 2 Most Searched Demand-Side Platforms (DSP)
Q3 2019

dataxu Features

Show Feature Explanation

Demand-Side Platforms (DSP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Unique Features

AI Optimization

Uses AI and machine learning to maximize a campaign's performance

Frequency Capping

Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Private Marketplace

Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Omnichannel Campaign Management

Provides you a single interface for creating and managing campaigns on different channels.

Standard Features

Brand Safety and Fraud Protection

Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Mobile Advertising

Allows for ads to be placed and tracked in mobile apps

Creative Management

Supports a wide range of creative formats such as rich media, expandables, video, etc.

Retargeting

Ability to retarget previous impressions to your site across the web

Demographic Targeting

Targeting based on age, gender, marital status, income, education

Contextual Targeting

Targeting based on content on the site

Geo Targeting

Targeting based on location, city, timezone, and country

Real-time Bidding

Facilitates buying & selling of ad impressions in real-time auctions

Reporting

Sends instant status reports about the task with customer feedback

Budget Management

Analyzing financial information to ensure all operations are within budget

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

dataxu Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

dataxu Custom Plan Custom

Features

AI Optimization
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Frequency Capping
Geo Targeting
Mobile Advertising
Omnichannel Campaign Management
Private Marketplace
Real-time Bidding
Reporting
Retargeting

Contact the Vendor for Detailed Pricing Information

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about dataxu Pricing

dataxu Alternatives

View All dataxu Alternatives

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Admedo simplifying programmatic media buying read more

View Details dataxu Vs Admedo

71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Avazu Mobile DSP A Self-serve Advertising Platform read more

View Details dataxu Vs Avazu Mobile DSP

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adform Demand Side ... Strategic Target Marketing read more

4.3 4 user ratings

View Details dataxu Vs Adform Demand Side Platform

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Admixer.DSP Demand Side Platform (DSP) read more

4.9 7 user ratings

View Details dataxu Vs Admixer.DSP

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Amazon DSP Programmatically buy display and video ads read more

4.6 17 user ratings

View Details dataxu Vs Amazon DSP

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppNexus Programmab... Deliver better outcomes through our customizable DSP read more

View Details dataxu Vs AppNexus Programmable Platform

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SmartyAds DSP Programmatic advertising with no complications read more

4.1 47 user ratings

View Details dataxu Vs SmartyAds DSP

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

The Trade Desk Helping Businesses Deliver an Insightful and Relevant Ad Experience read more

4.4 157 user ratings

View Details dataxu Vs The Trade Desk

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

StackAdapt The Technology that Understands the Business of Agencies read more

4.8 755 user ratings

View Details dataxu Vs StackAdapt

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Choozle Liberate your display, video, and mobile advertising read more

4.3 207 user ratings

View Details dataxu Vs Choozle

dataxu Reviews

User Rating

4.1/5 (Based on 106 Ratings)

Rating Distribution

Excellent
34%
Very Good
46.2%
Average
17%
Poor
0.9%
Terrible
1.9%

User Sentiments

Excellent Customer Support, Powerful Targeting Options, User-Friendly Interface, Extensive Campaign Management Capabilities

Reporting Functionality Issues, Geo-Targeting Inaccuracies, Occasional Bugs and Errors, Limited Integrations with Other Platforms

Do You Use dataxu?

Write a Review

Review Summary

Users generally find Dataxu to be a powerful and feature-rich demand-side platform (DSP). They appreciate its user-friendly interface, comprehensive reporting and analytics capabilities, wide range of ad formats and targeting options, as well as its ability to integrate with other marketing tools. However, some users have reported experiencing issues with the platform's stability, customer support, and data accuracy. Additionally, Dataxu's pricing is considered to be on the higher end, which may not be suitable for all businesses.

Pros

Robust Data Management: Offers advanced data management capabilities, including data collection, processing, and analysis, enabling businesses to gain deep insights from their data.
RealTime Analytics: Delivers realtime analytics, providing businesses with immediate insights into their campaign performance, audience behavior, and overall marketing effectiveness.

Cons

Steep Learning Curve: May require a significant learning curve for users to fully leverage its features and functionalities, especially for those new to datadriven marketing.
Pricing Structure: Some users have expressed concerns about the pricing model, finding it to be relatively expensive compared to similar platforms.

Dataxu Reviews

AI-Generated from the text of User Reviews

Did you find this information valuable?

YES NO

Videos on dataxu

dataxu Webinar | ...

DataXu Webinar | ...

dataxu FAQs

What is dataxu used for?

dataxu is Demand-Side Platforms (DSP). dataxu offers the following functionalities:

Brand Safety and Fraud Protection
Mobile Advertising
Creative Management
AI Optimization
Frequency Capping
Retargeting
Demographic Targeting
Contextual Targeting
Geo Targeting
Private Marketplace
Real-time Bidding
Omnichannel Campaign Management
Reporting
Budget Management
Audience Targeting

Learn more about dataxu features.

What are the top alternatives for dataxu?

Here`s a list of the best alternatives for dataxu:

Does dataxu provide API?

No, dataxu does not provide API.

dataxu Contact

Vendor Details

Massachusetts, United States

Contact Details

+1-844-432-8298

https://www.dataxu.com/

Social Media Handles

Linkedin 21K

Twitter 14K

Facebook 2K

Youtube 270

Grid Report for dataxu

Loading...

Disclaimer

This research is curated from diverse authoritative sources; feel free to share your feedback at [email protected]