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dataxu

Manage all of your campaigns in one place, including OTT, linear TV, omnichannel, and more

(85 Ratings) Write Review

What is dataxu and how does it work? DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu.

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dataxu Awards

dataxu Features Show All Features

Demand Side Platform (DSP) Features

Brand Safety and Fraud ProtectionEnsures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
Mobile AdvertisingAllows for ads to be placed and tracked in mobile apps
Creative ManagementSupports a wide range of creative formats such as rich media, expandables, video, etc.
AI OptimizationUses AI and machine learning to maximize a campaign's performance
Frequency CappingAbility to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address
RetargetingAbility to retarget previous impressions to your site across the web
Demographic TargetingTargeting based on age, gender, marital status, income, education
Contextual TargetingTargeting based on content on the site
Geo TargetingTargeting based on location, city, timezone, and country
Private MarketplaceProvides PMP deals which let you bid on impressions that might not yet be available in open bidding
Real-time BiddingFacilitates buying & selling of ad impressions in real-time auctions
Omnichannel Campaign ManagementProvides you a single interface for creating and managing campaigns on different channels.
ReportingReporting involves more than simply communicating the latest project updates to your team and stakeholders. You can also use project reports to mitigate risk, monitor budgets and timelines, and build more accurate project plans.
Budget ManagementThe method of administering and controlling the finances associated with business ventures is known as budget management. It’s not only about coming up with a single overall number for a particular project but also about understanding the individual cost elements and the logistics of budget tracking.
Audience TargetingAllows you to serve different versions of a page to a different set of audience

dataxu Technical details

Support	Business Hours Online	Customer Type	Large Enterprises Medium Business Small Business
API	NA	Location / Phone Number	Massachusetts, United States / +1-844-432-8298
Deployment	SaaS/Web/Cloud	Official Website	https://www.dataxu.com/
Deployment	SaaS/Web/Cloud	Category	Demand Side Platform (DSP)

dataxu Pricing

Pricing ModelQuotation Based

dataxu Custom Plan

Custom

Features

AI Optimization
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Frequency Capping
Geo Targeting
Mobile Advertising
Omnichannel Campaign Management
Private Marketplace
Real-time Bidding
Reporting
Retargeting

Contact the Vendor for Detailed Pricing Information

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Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about dataxu pricing.

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dataxu Reviews

OVERALL RATING 3.8 Based on 85 Rating(s)

Rating Distribution

Excellent 30.6 %
Very Good 47.1 %
Average 18.8 %
Poor 1.2 %
Terrible 2.4 %

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Videos on dataxu

dataxu Webinar | Programmatic Marketing: Fueling Engagement for Better Results w/ Big Data Analytics

dataxu FAQs

Q. What is dataxu used for?

dataxu is Demand Side Platform (DSP). dataxu offers the following functionalities:

Brand Safety and Fraud Protection
Mobile Advertising
Creative Management
AI Optimization
Frequency Capping
Retargeting
Demographic Targeting
Contextual Targeting
Geo Targeting
Private Marketplace
Real-time Bidding
Omnichannel Campaign Management
Reporting
Budget Management
Audience Targeting

Learn more about dataxu features.

Q. What are the top alternatives for dataxu?

Here`s a list of the best alternatives for dataxu:

Q. Does dataxu provide API?

No, dataxu does not provide API.

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