dataxu helps marketing and media professionals use data to improve their advertising. This software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Contact||Massachusetts, United States / +1-844-432-8298|
|Deployment||SaaS/Web/Cloud||Category||Demand Side Platform (DSP)|
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Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel.
DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state.
DataXu is definitely one of the biggest players in the space, and I think rightly so. Their product development and customer success teams are excellent.
DataXu has streamlined our display channel by allowing us to upload creative, select granular targeting, and retarget our site visitors wherever they are.
I think the best part about this platform is the freedom you get to create and manage your campaigns. Our agency uses a few different DSPs and I've found that dataxu allows for the most flexibility. Even if there's something that could be improved, dataxu is great about receiving and acting on feedback from their customers. They're always working to improve their platform and sincerely appreciate hearing what we have to say.
There do seem to be quite a few bugs and errors that occur randomly that make it difficult to work seamlessly at times. For example, when we assign multiple creative right in a row, the platform doesn't recognize it and will only select one. Therefore, you have to wait until it fully applies to the flight and then continue on. This proves to be difficult when we have numerous campaigns and flights that we need to adjust.
We currently use dataxu primarily for brand awareness for our clients. The majority of our clients are within the automotive space, and we've been able to show an immense amount of impressions for highly effective CPMs.
DataXu has a smart AI algorithm that consistently finds audiences that can compete with audience targeting. Easy to setup campaigns that optimize towards campaign objectives.
DataXu has auto sign out after inactivity, which is a minor nuisance. Bulk upload video tags with VAST tags doesn't work yet, but I've been told a fix is coming.
There's a lot of detail on each page for setup. Pay close attention when you first start out as there's many ways to customize your campaign.
ROI, lowering CPA, and ease of use managing budgets with their DSP.
Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize.
I'd say the way we build the customer audience could be better and easier to set up.
Don't be afraid! The tool is great and you won't regret it!
With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions.
The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView.
At times it is hard to navigate due to the wide arrange of services offered, but they offer training courses and reps are always quick to respond to questions or concerns.
DataXu helps us reach larger targeted audiences for our clients. The data and audience segments really help narrow our reach and are great for awareness purposes.
It is very user friendly and the people who work there are very helpful and take all suggestions seriously.
Currently bulk editing is a little difficult but they are always making improvements!
Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly.
I love using Dataxu not only for the terrific results it yields for our clients but also because of how transparent the company is and how intuitive it is to operate. I have learned so much from our CSM and other dataxu team members in recent months and at the customer development workshop. One year ago I was completely new to the tool and with their help I am on my way to becoming certified in the tool. They take our suggestions and trouble spots and return with real solutions to improve our campaigns and user experience.
If I had to pick something to dislike about the tool it would be that assigning creative and deals takes some time to load.
This tool is one stop shop for your programmatic needs and always improving.
We have realized that we are able to lower our CPMs significantly by utilizing the bid price diagnostics report and cruise control on all of our campaigns.
I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs.
It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again.
take advantage of OneView
We have a much higher success rate at targeting confined geos, for events, or political offices.
The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance.
Creating targeting audiences is rather tedious
I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered.
The campaigns I run in dataxu tend to have strong performance compared to other platforms
Some set up options in set up can be tedious. Also I have noticed fraud in some campaigns
Dataxu has had strong performance for the campaigns that I run