Home/Demand Side Platform (DSP)/dataxu
Updated on: May 26, 2020
What is dataxu ?
dataxu - Demand Side Platform (DSP) : SaaSworthy.com
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

dataxu

Real insights. Real growth. Real success.
(168 Ratings) Write Review

dataxu helps marketing and media professionals use data to improve their advertising. This software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.

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dataxu Features Show All Features

dataxu Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Massachusetts, United States / +1-844-432-8298
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

dataxu Pricing

Pricing ModelQuotation Based
dataxu Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Contextual Targeting
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

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dataxu Pricing
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Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

dataxu FAQs

dataxu is Demand Side Platform (DSP). dataxu offers the following functionalities:

  • Audience Targeting
  • Budget Management
  • Reporting
  • Omnichannel Campaign Management
  • Real-time Bidding
  • Private Marketplace
  • Geo Targeting
  • Contextual Targeting
  • Demographic Targeting
  • Retargeting
  • Frequency Capping
  • AI Optimization
  • Creative Management
  • Mobile Advertising
  • Brand Safety and Fraud Protection

Learn more about dataxu features.

dataxu provides a custom pricing for their software.

Learn more about dataxu pricing.

No, dataxu does not offer a free plan.

Learn more about dataxu pricing.

No, dataxu does not provide API.

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dataxu Reviews

OVERALL RATING
3.8
Based on 168 Rating(s)
Rating Distribution
  • 108
  • 34
  • 22
  • 0
  • 4
SHARE YOUR EXPERIENCE Write a Review
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Administrator in Higher EducationSource : g2crowd.com
(Reviewed on 23 April 2019)
"DataXu Client Experience"

What do you like best?

The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel.

What do you dislike?

DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state.

Recommendations to others considering the product:

DataXu is definitely one of the biggest players in the space, and I think rightly so. Their product development and customer success teams are excellent.

What problems are you solving with the product? What benefits have you realized?

DataXu has streamlined our display channel by allowing us to upload creative, select granular targeting, and retarget our site visitors wherever they are.

...more
Source : g2crowd.com
(Reviewed on 23 April 2019)
"DataXu Client Experience"

What do you like best?

The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel.

What do you dislike?

DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state.

Recommendations to others considering the product:

DataXu is definitely one of the biggest players in the space, and I think rightly so. Their product development and customer success teams are excellent.

What problems are you solving with the product? What benefits have you realized?

DataXu has streamlined our display channel by allowing us to upload creative, select granular targeting, and retarget our site visitors wherever they are.

...more
Source : g2crowd.com
(Reviewed on 18 April 2019)
"Day to Day Experience"

What do you like best?

I think the best part about this platform is the freedom you get to create and manage your campaigns. Our agency uses a few different DSPs and I've found that dataxu allows for the most flexibility. Even if there's something that could be improved, dataxu is great about receiving and acting on feedback from their customers. They're always working to improve their platform and sincerely appreciate hearing what we have to say.

What do you dislike?

There do seem to be quite a few bugs and errors that occur randomly that make it difficult to work seamlessly at times. For example, when we assign multiple creative right in a row, the platform doesn't recognize it and will only select one. Therefore, you have to wait until it fully applies to the flight and then continue on. This proves to be difficult when we have numerous campaigns and flights that we need to adjust.

What problems are you solving with the product? What benefits have you realized?

We currently use dataxu primarily for brand awareness for our clients. The majority of our clients are within the automotive space, and we've been able to show an immense amount of impressions for highly effective CPMs.

...more
Alyssa FSource : g2crowd.com
(Reviewed on 18 April 2019)
"Day to Day Experience"

What do you like best?

I think the best part about this platform is the freedom you get to create and manage your campaigns. Our agency uses a few different DSPs and I've found that dataxu allows for the most flexibility. Even if there's something that could be improved, dataxu is great about receiving and acting on feedback from their customers. They're always working to improve their platform and sincerely appreciate hearing what we have to say.

What do you dislike?

There do seem to be quite a few bugs and errors that occur randomly that make it difficult to work seamlessly at times. For example, when we assign multiple creative right in a row, the platform doesn't recognize it and will only select one. Therefore, you have to wait until it fully applies to the flight and then continue on. This proves to be difficult when we have numerous campaigns and flights that we need to adjust.

What problems are you solving with the product? What benefits have you realized?

We currently use dataxu primarily for brand awareness for our clients. The majority of our clients are within the automotive space, and we've been able to show an immense amount of impressions for highly effective CPMs.

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"Intuitive DSP"

What do you like best?

DataXu has a smart AI algorithm that consistently finds audiences that can compete with audience targeting. Easy to setup campaigns that optimize towards campaign objectives.

What do you dislike?

DataXu has auto sign out after inactivity, which is a minor nuisance. Bulk upload video tags with VAST tags doesn't work yet, but I've been told a fix is coming.

Recommendations to others considering the product:

There's a lot of detail on each page for setup. Pay close attention when you first start out as there's many ways to customize your campaign.

What problems are you solving with the product? What benefits have you realized?

ROI, lowering CPA, and ease of use managing budgets with their DSP.

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"Easy, Reliable and Trustful Platform"

What do you like best?

Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize.

What do you dislike?

I'd say the way we build the customer audience could be better and easier to set up.

Recommendations to others considering the product:

Don't be afraid! The tool is great and you won't regret it!

What problems are you solving with the product? What benefits have you realized?

With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions.

...more
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 17 April 2019)
"Intuitive DSP"

What do you like best?

DataXu has a smart AI algorithm that consistently finds audiences that can compete with audience targeting. Easy to setup campaigns that optimize towards campaign objectives.

What do you dislike?

DataXu has auto sign out after inactivity, which is a minor nuisance. Bulk upload video tags with VAST tags doesn't work yet, but I've been told a fix is coming.

Recommendations to others considering the product:

There's a lot of detail on each page for setup. Pay close attention when you first start out as there's many ways to customize your campaign.

What problems are you solving with the product? What benefits have you realized?

ROI, lowering CPA, and ease of use managing budgets with their DSP.

...more
Fabio LSource : g2crowd.com
(Reviewed on 17 April 2019)
"Easy, Reliable and Trustful Platform"

What do you like best?

Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize.

What do you dislike?

I'd say the way we build the customer audience could be better and easier to set up.

Recommendations to others considering the product:

Don't be afraid! The tool is great and you won't regret it!

What problems are you solving with the product? What benefits have you realized?

With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions.

...more
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 17 April 2019)
"Numerous Possibilities at Your Fingertips "

What do you like best?

The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView.

What do you dislike?

At times it is hard to navigate due to the wide arrange of services offered, but they offer training courses and reps are always quick to respond to questions or concerns.

What problems are you solving with the product? What benefits have you realized?

DataXu helps us reach larger targeted audiences for our clients. The data and audience segments really help narrow our reach and are great for awareness purposes.

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"Numerous Possibilities at Your Fingertips "

What do you like best?

The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView.

What do you dislike?

At times it is hard to navigate due to the wide arrange of services offered, but they offer training courses and reps are always quick to respond to questions or concerns.

What problems are you solving with the product? What benefits have you realized?

DataXu helps us reach larger targeted audiences for our clients. The data and audience segments really help narrow our reach and are great for awareness purposes.

...more
Read All Reviews

Videos on dataxu

dataxu Webinar | Programmatic Marketing: Fueling Engagement for Better Results w/ Big Data Analytics
dataxu Webinar | Programmatic Marketing: Fueling Engagement for Better Results w/ Big Data Analytics
DataXu Webinar | Programmatic Marketing in the Age of the Consumer