Home/Demand Side Platform (DSP)/dataxu
Updated on: September 15, 2019
What is dataxu ?
I Use this
dataxu - Demand Side Platform (DSP) : SaaSworthy.com
88%

dataxu

Real insights. Real growth. Real success.
(85 Ratings) Write Review

dataxu helps marketing and media professionals use data to improve their advertising. This software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.

dataxu Awards

dataxu Features Show All Features

dataxu Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Contact Massachusetts, United States / +1-844-432-8298
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

dataxu Pricing

Pricing ModelQuotation Based
How much does dataxu cost ?
dataxu provides a custom pricing for their software.
dataxu Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Contextual Targeting
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Ask community

dataxu Alternatives dataxu Alternatives

98%
(32 RATINGS)
The Trade Desk
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the...
Visit Website
92%
(150 RATINGS)
StackAdapt
StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art...
Visit Website
86%
(155 RATINGS)
Basis
Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign...
Visit Website
85%
(99 RATINGS)
Choozle
Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that...
Visit Website
77%
(2 RATINGS)
Amazon DSP
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. Self-service and managed-service options are...
Visit Website
61%
AppNexus Programmable Platform
Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for...
Visit Website
45%
(120 RATINGS)
MediaMath TerminalOne Marketing OS™
MediaMath’s TerminalOne Marketing OS™ activates data, automates execution, and optimizes interactions across all addressable media – delivering greater...
Visit Website
30%
(3 RATINGS)
Peak 226
Peak 226 is an innovative Performance-Based DSP with real-time AI capabilities. Peak 226 is an innovative Results-Driven DSP, enabling programmatic buying for...
Visit Website

dataxu Reviews

OVERALL RATING
3.8
Based on 85 Rating(s)
Rating Distribution
  • 54
  • 18
  • 11
  • 0
  • 2
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Source : g2crowd.com
(Reviewed on 22 April 2019)
"DataXu Client Experience"

What do you like best?

The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel.

What do you dislike?

DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state.

Recommendations to others considering the product:

DataXu is definitely one of the biggest players in the space, and I think rightly so. Their product development and customer success teams are excellent.

What problems are you solving with the product? What benefits have you realized?

DataXu has streamlined our display channel by allowing us to upload creative, select granular targeting, and retarget our site visitors wherever they are.

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"Day to Day Experience"

What do you like best?

I think the best part about this platform is the freedom you get to create and manage your campaigns. Our agency uses a few different DSPs and I've found that dataxu allows for the most flexibility. Even if there's something that could be improved, dataxu is great about receiving and acting on feedback from their customers. They're always working to improve their platform and sincerely appreciate hearing what we have to say.

What do you dislike?

There do seem to be quite a few bugs and errors that occur randomly that make it difficult to work seamlessly at times. For example, when we assign multiple creative right in a row, the platform doesn't recognize it and will only select one. Therefore, you have to wait until it fully applies to the flight and then continue on. This proves to be difficult when we have numerous campaigns and flights that we need to adjust.

What problems are you solving with the product? What benefits have you realized?

We currently use dataxu primarily for brand awareness for our clients. The majority of our clients are within the automotive space, and we've been able to show an immense amount of impressions for highly effective CPMs.

...more
Source : g2crowd.com
(Reviewed on 16 April 2019)
"Intuitive DSP"

What do you like best?

DataXu has a smart AI algorithm that consistently finds audiences that can compete with audience targeting. Easy to setup campaigns that optimize towards campaign objectives.

What do you dislike?

DataXu has auto sign out after inactivity, which is a minor nuisance. Bulk upload video tags with VAST tags doesn't work yet, but I've been told a fix is coming.

Recommendations to others considering the product:

There's a lot of detail on each page for setup. Pay close attention when you first start out as there's many ways to customize your campaign.

What problems are you solving with the product? What benefits have you realized?

ROI, lowering CPA, and ease of use managing budgets with their DSP.

...more
Source : g2crowd.com
(Reviewed on 16 April 2019)
"Easy, Reliable and Trustful Platform"

What do you like best?

Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize.

What do you dislike?

I'd say the way we build the customer audience could be better and easier to set up.

Recommendations to others considering the product:

Don't be afraid! The tool is great and you won't regret it!

What problems are you solving with the product? What benefits have you realized?

With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions.

...more
Source : g2crowd.com
(Reviewed on 16 April 2019)
"Numerous Possibilities at Your Fingertips "

What do you like best?

The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView.

What do you dislike?

At times it is hard to navigate due to the wide arrange of services offered, but they offer training courses and reps are always quick to respond to questions or concerns.

What problems are you solving with the product? What benefits have you realized?

DataXu helps us reach larger targeted audiences for our clients. The data and audience segments really help narrow our reach and are great for awareness purposes.

...more
Source : g2crowd.com
(Reviewed on 15 April 2019)
"Great platform that makes my day to day easy!"

What do you like best?

It is very user friendly and the people who work there are very helpful and take all suggestions seriously.

What do you dislike?

Currently bulk editing is a little difficult but they are always making improvements!

What problems are you solving with the product? What benefits have you realized?

Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly.

...more
Source : g2crowd.com
(Reviewed on 11 April 2019)
"Reliable and progressive tool that has benefited our agency tremendously"

What do you like best?

I love using Dataxu not only for the terrific results it yields for our clients but also because of how transparent the company is and how intuitive it is to operate. I have learned so much from our CSM and other dataxu team members in recent months and at the customer development workshop. One year ago I was completely new to the tool and with their help I am on my way to becoming certified in the tool. They take our suggestions and trouble spots and return with real solutions to improve our campaigns and user experience.

What do you dislike?

If I had to pick something to dislike about the tool it would be that assigning creative and deals takes some time to load.

Recommendations to others considering the product:

This tool is one stop shop for your programmatic needs and always improving.

What problems are you solving with the product? What benefits have you realized?

We have realized that we are able to lower our CPMs significantly by utilizing the bid price diagnostics report and cruise control on all of our campaigns.

...more
Source : g2crowd.com
(Reviewed on 10 April 2019)
"Intuitive Interface"

What do you like best?

I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs.

What do you dislike?

It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again.

Recommendations to others considering the product:

take advantage of OneView

What problems are you solving with the product? What benefits have you realized?

We have a much higher success rate at targeting confined geos, for events, or political offices.

...more
Source : g2crowd.com
(Reviewed on 09 April 2019)
"Great partner for programmatic advertising"

What do you like best?

The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance.

What do you dislike?

Creating targeting audiences is rather tedious

What problems are you solving with the product? What benefits have you realized?

I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered.

...more
Source : g2crowd.com
(Reviewed on 09 April 2019)
"Advertising Operations"

What do you like best?

The campaigns I run in dataxu tend to have strong performance compared to other platforms

What do you dislike?

Some set up options in set up can be tedious. Also I have noticed fraud in some campaigns

What problems are you solving with the product? What benefits have you realized?

Dataxu has had strong performance for the campaigns that I run

...more
Read All Reviews

Videos on dataxu Youtube Official Channel

dataxu Webinar | Programmatic Marketing: Fueling Engagement for Better Results w/ Big Data Analytics
dataxu Webinar | Programmatic Marketing: Fueling Engagement for Better Results w/ Big Data Analytics
DataXu Webinar | Programmatic Marketing in the Age of the Consumer