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About dataxu

DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu.

Screenshots & Videos

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Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
    100%
  • Reviews
    79%
  • Momentum
    60%
  • Popularity
    80%

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • NA

Modes of Support

  • Business Hours, Online

dataxu Awards

dataxu Features

Demand-Side Platforms (DSP) Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
    100%

Unique Features

AI Optimization

Uses AI and machine learning to maximize a campaign's performance

Frequency Capping

Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Private Marketplace

Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Omnichannel Campaign Management

Provides you a single interface for creating and managing campaigns on different channels.

Standard Features

Brand Safety and Fraud Protection

Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Mobile Advertising

Allows for ads to be placed and tracked in mobile apps

Creative Management

Supports a wide range of creative formats such as rich media, expandables, video, etc.

Retargeting

Ability to retarget previous impressions to your site across the web

Demographic Targeting

Targeting based on age, gender, marital status, income, education

Contextual Targeting

Targeting based on content on the site

Geo Targeting

Targeting based on location, city, timezone, and country

Real-time Bidding

Facilitates buying & selling of ad impressions in real-time auctions

Reporting

Sends instant status reports about the task with customer feedback

Budget Management

Analyzing financial information to ensure all operations are within budget

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

dataxu Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

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Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about dataxu Pricing.

dataxu Alternatives

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dataxu Reviews

User Rating

3.6/5 (Based on 258 Ratings)

Ratings Distribution

  • Excellent

    31.4%
  • Very Good

    46.1%
  • Average

    19%
  • Poor

    1.2%
  • Terrible

    2.3%

Do You Use dataxu?

Write a Review

Dataxu User Reviews

Videos on dataxu

dataxu FAQs

What is dataxu used for?

dataxu is Demand-Side Platforms (DSP). dataxu offers the following functionalities:

  • Brand Safety and Fraud Protection
  • Mobile Advertising
  • Creative Management
  • AI Optimization
  • Frequency Capping
  • Retargeting
  • Demographic Targeting
  • Contextual Targeting
  • Geo Targeting
  • Private Marketplace
  • Real-time Bidding
  • Omnichannel Campaign Management
  • Reporting
  • Budget Management
  • Audience Targeting

Learn more about dataxu features.

Does dataxu provide API?

No, dataxu does not provide API.

dataxu Contact

Vendor Details

Massachusetts, United States

Contact Details

+1-844-432-8298

https://www.dataxu.com/

Social Media Handles

Grid Report for dataxu

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