Home/Demand Side Platform (DSP)/The Trade Desk
Updated on: May 26, 2020
What is The Trade Desk ?
The Trade Desk - Demand Side Platform (DSP) : SaaSworthy.com
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

The Trade Desk

Smarter targeting at scale
(58 Ratings) Write Review

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

The Trade Desk Awards

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Fastest Growing
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The Trade Desk Features Show All Features

The Trade Desk Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number California, United States / +1 805 212 5600
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

The Trade Desk Pricing

Pricing ModelQuotation Based
The Trade Desk Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Budget Management
  • Creative Management
  • Demographic Targeting
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

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The Trade Desk Pricing
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Disclaimer: The pricing details were last updated on 03/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

The Trade Desk FAQs

The Trade Desk is Demand Side Platform (DSP). The Trade Desk offers the following functionalities:

  • Audience Targeting
  • Budget Management
  • Reporting
  • Omnichannel Campaign Management
  • Real-time Bidding
  • Private Marketplace
  • Geo Targeting
  • Contextual Targeting
  • Demographic Targeting
  • Retargeting
  • Frequency Capping
  • AI Optimization
  • Creative Management
  • Mobile Advertising
  • Brand Safety and Fraud Protection

Learn more about The Trade Desk features.

The Trade Desk provides a custom pricing for their software.

Learn more about The Trade Desk pricing.

No, The Trade Desk does not offer a free plan.

Learn more about The Trade Desk pricing.

No, The Trade Desk does not provide API.

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The Trade Desk Reviews

OVERALL RATING
4.4
Based on 58 Rating(s)
Rating Distribution
  • 46
  • 12
  • 0
  • 0
  • 0
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John KobelSource : trustradius.com
(Reviewed on 28 February 2020)
A lot of muscle for the price

Use Cases and Deployment Scope

We are a Digital Marketing Agency serving Automotive Dealerships across the United States. We manage all of their digital marketing--paid search in Google, Bing, and Yahoo, Facebook, and of course Display Advertising. We used The Trade Desk to manage all the Display advertising for our clients. We were given an agency-level account and were able to manage all of our clients' accounts under it.

Pros and Cons

  • Manage multiple client accounts for Display Advertising
  • Manage multiple clients' Display Advertising across an array of Display Platforms
  • We were also able to manage clients' Video and Native Advertising Campaigns
Edit
  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.

Likelihood to Recommend

As with all SaaS platforms, there is a steep learning curve, but if you take the time to really learn its functionality and processes, The Trade Desk can be a real life-saver when it comes to managing multiple client campaigns for Video, Display, and Native advertising across multiple display platforms.
Read John Kobel's full review

...more
Gabriela BandSource : trustradius.com
(Reviewed on 23 August 2019)
Your programmatic partner

Use Cases and Deployment Scope

The Trade Desk is a great partner and we have worked together on a number of campaigns. They work as our programmatic arm and they are a great DSP that leverages their technology to achieve very good CPAs while taking advantage of their vast reach. We have never encountered any problems working with them.

Pros and Cons

  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.
Edit
  • They are not very transparent in terms of margins and fees.
  • They need to get more video inventory, there is not enough.
  • The reporting they provide is a bit limited.

Likelihood to Recommend

The Trade Desk is best suited for campaigns that are performance oriented. They are able to provide good CTRs and low CPAs. I would not use them for branding as those kinds of campaigns mostly need connected TV inventory as wells as videos and there are better alternatives in the market for that niche.
Read Gabriela Band's full review

...more
Gabriela BandSource : trustradius.com
(Reviewed on 23 August 2019)
Your programmatic partner

Use Cases and Deployment Scope

The Trade Desk is a great partner and we have worked together on a number of campaigns. They work as our programmatic arm and they are a great DSP that leverages their technology to achieve very good CPAs while taking advantage of their vast reach. We have never encountered any problems working with them.

Pros and Cons

  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.
Edit
  • They are not very transparent in terms of margins and fees.
  • They need to get more video inventory, there is not enough.
  • The reporting they provide is a bit limited.

Likelihood to Recommend

The Trade Desk is best suited for campaigns that are performance oriented. They are able to provide good CTRs and low CPAs. I would not use them for branding as those kinds of campaigns mostly need connected TV inventory as wells as videos and there are better alternatives in the market for that niche.
Read Gabriela Band's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 17 August 2019)
Programmatic Juggernaut

Use Cases and Deployment Scope

The Trade Desk is a great programmatic partner. We have used them to run mobile and desktop campaigns. They helped us run campaigns on different GEOs across the globe. Their level of service is really good and they have a unique supply which helps us achieve our client goals, no matter if they are brand goals or performance targets.

Pros and Cons

  • They provide a unified ID that allows you to identify users across the web.
  • Their performance algorithms work really well, meaning campaigns usually hit their desired CPA.
  • Plenty of reach across the globe in all GEOs.
Edit
  • More data providers.
  • I would love to get faster support via email.
  • The platform is not very easy to use.

Likelihood to Recommend

The Trade Desk works very hand in hand with agencies and they are suited for performance and branding as well. However, it is still hard to merge that data on an independent ad server and centralize it on an independent reporting hub to understand the full customer journey with search, programmatic, and social.
Read this authenticated review

...more
Kristin RSource : g2crowd.com
(Reviewed on 15 August 2019)
"Better than Google"

What do you like best?

The geo targeting capabilities and B2B is much better than Google and I use it for this

What do you dislike?

Matching geos in DCM and the methodology difference is difficult with DMA oriented clients

Recommendations to others considering the product:

This is a great B2B platform but watch out for anytime you have a client that needs to attribute DMA to conversion or activity through 3PAS as there are some inconsistencies

What problems are you solving with the product? What benefits have you realized?

Geo & B2B primarily.

...more
Michelle ASource : g2crowd.com
(Reviewed on 22 May 2019)
"My Favorite Programmatic Tool for Display Ads"

What do you like best?

The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers.

What do you dislike?

The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them individually), which means you can't decipher which kind of conversion occurred.

What problems are you solving with the product? What benefits have you realized?

Superior targeting options for display ads, with real time bidding to maximize ROI for clients running banner ads.

...more
Source : g2crowd.com
(Reviewed on 22 May 2019)
"My Favorite Programmatic Tool for Display Ads"

What do you like best?

The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers.

What do you dislike?

The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them individually, which means you can't decipher which kind of conversion occurred.

What problems are you solving with the product? What benefits have you realized?

Superior targeting options for display ads, with real time bidding to maximize ROI for clients running banner ads.

...more
Source : g2crowd.com
(Reviewed on 18 April 2019)
"The Trade Desk Review"

What do you like best?

TTD makes media buying so simple! Instead of going the traditional networks route, it is a much simpler way to do direct buys at an efficient speed.

What do you dislike?

I dislike the lack of interpersonal relationships by handling media buys this way. However, that is the downside of going traditional vs modern.

What problems are you solving with the product? What benefits have you realized?

We are helping our clients optimize on ad spend more efficiently, by being able to work directly in the platform to find premium inventory.

...more
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 18 April 2019)
"The Trade Desk Review"

What do you like best?

TTD makes media buying so simple! Instead of going the traditional networks route, it is a much simpler way to do direct buys at an efficient speed.

What do you dislike?

I dislike the lack of interpersonal relationships by handling media buys this way. However, that is the downside of going traditional vs modern.

What problems are you solving with the product? What benefits have you realized?

We are helping our clients optimize on ad spend more efficiently, by being able to work directly in the platform to find premium inventory.

...more
User in InternetSource : g2crowd.com
(Reviewed on 12 April 2019)
"The Trade Desk"

What do you like best?

We use the trade desk as an audience extension and retargeting product to ease up oversold inventory on site. We use TTD offerings very minimally however for what we need it works perfectly.

What do you dislike?

Reporting doesn’t work when you try to pull for a specific date range which can complicate billing for long campaigns.

What problems are you solving with the product? What benefits have you realized?

Lack of inventory and availability on site. TTD helps us to hit goals at a lower CPM than buying traffic on site while still reaching our audience.

...more
Read All Reviews

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