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Home/Demand Side Platform (DSP)/The Trade DeskUpdated on: March 28, 2023
The Trade Desk - Demand Side Platform (DSP)
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

The Trade Desk

Helping Businesses Deliver an Insightful and Relevant Ad Experience
(76 Ratings) Write Review

What is The Trade Desk and how does it work? The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk.
FOLLOWERS 134,548 18,857 6,942 2,494 15,700

The Trade Desk Awards

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The Trade Desk Features Show All Features

The Trade Desk Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number California, United States / +1 805 212 5600
Deployment SaaS/Web/Cloud Official Website https://www.thetradedesk.com/
Category Demand Side Platform (DSP)

The Trade Desk Pricing

Pricing ModelQuotation Based
The Trade Desk Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Budget Management
  • Creative Management
  • Demographic Targeting
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Disclaimer: The pricing details were last updated on 30/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about The Trade Desk pricing.

The Trade Desk Alternatives The Trade Desk Alternatives

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Google Analytics
(8928 RATINGS) Google Analytics Google Analytics is the most popularly used web analytics tool for tracking and comparing... read more
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More StackAdapt
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92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Choozle
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Adzooma
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More dataxu
(85 RATINGS) dataxu DataXu is the industry's number one programmatic media activation, marketing analytics, and data... read more
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More mediasmart
(34 RATINGS) mediasmart mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach... read more
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Basis
(243 RATINGS) Basis Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media... read more
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Bidtheatre
(24 RATINGS) Bidtheatre Bidtheatre is a DSP (demand side platform) that enables you to send messages throughout the... read more
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87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Amazon DSP
(3 RATINGS) Amazon DSP Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and... read more
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87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Pocketmath
(3 RATINGS) Pocketmath Pocketmath is the world’s largest mobile audience network that brings programmatic solutions for... read more
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The Trade Desk Reviews

OVERALL RATING 4.4 Based on 76 Rating(s)
Rating Distribution
  • 63.8 %
  • 34 %
  • 2.1 %
  • 0 %
  • 0 %
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The Trade Desk FAQs

The Trade Desk is Demand Side Platform (DSP). The Trade Desk offers the following functionalities:

  • Brand Safety and Fraud Protection
  • Mobile Advertising
  • Creative Management
  • AI Optimization
  • Frequency Capping
  • Retargeting
  • Demographic Targeting
  • Contextual Targeting
  • Geo Targeting
  • Private Marketplace
  • Real-time Bidding
  • Omnichannel Campaign Management
  • Reporting
  • Budget Management
  • Audience Targeting

Learn more about The Trade Desk features.

Here`s a list of the best alternatives for The Trade Desk:

  1. Google Analytics
  2. StackAdapt
  3. Choozle
  4. Adzooma
  5. dataxu

No, The Trade Desk does not provide API.

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