The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Location / Phone Number||California, United States / +1 805 212 5600|
|Deployment||SaaS/Web/Cloud||Category||Demand Side Platform (DSP)|
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Disclaimer: The pricing details were last updated on 03/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers.
The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them individually), which means you can't decipher which kind of conversion occurred.
Superior targeting options for display ads, with real time bidding to maximize ROI for clients running banner ads.
TTD makes media buying so simple! Instead of going the traditional networks route, it is a much simpler way to do direct buys at an efficient speed.
I dislike the lack of interpersonal relationships by handling media buys this way. However, that is the downside of going traditional vs modern.
We are helping our clients optimize on ad spend more efficiently, by being able to work directly in the platform to find premium inventory.
We use the trade desk as an audience extension and retargeting product to ease up oversold inventory on site. We use TTD offerings very minimally however for what we need it works perfectly.
Reporting doesn’t work when you try to pull for a specific date range which can complicate billing for long campaigns.
Lack of inventory and availability on site. TTD helps us to hit goals at a lower CPM than buying traffic on site while still reaching our audience.
Ease of setup and bulk editing changes if needed. Customer service is also great.
The reporting interface is clunky. It can take awhile to pull specific reports and then can not be easy to understand.
Give it a try, their customer service team is great about helping when you have a question.
Driving awareness to all of my clients within my portfolio through display advertising.
TTD interface for campaign management and audience forecasting has a lot to offer. Importing first party audiences as well as searching through third party audiences is really convenient and intuitive, as is adjusting settings to get forecasts. Campaign management has recently become really quick and convenient as well due to megagon and other new features. Really appreciate the quick responses on TTD staff's part whenever an issue is encourntered. Automating campaigns is easy, and even people who aren't usually hands on keyboard can be taught forecasting and basic management quickly.
One of the biggest disadvantages convenience wise, is that the forecasting settings reset anytime the page is closed or refreshed. Makes forecasting take a while. The numbers are often slow to update as well forcing you to refresh and start over. There is no way to import a large amount of DMAs and save them as far as I know. Most of the disadvantages of the platform are convenience based.
TTD helps making Programmatic campaign management easier and faster, so smaller teams can run several campaigns at the same time. It also improves the accuracy of forecasting to get clients on board with targeting tactics, and helps with advanced features such as look-alike builds and optimizations.
The tracking integration with the 4 main attribution providers is very simple.
When bidding on a campaign I don't like having to select "stop bidding" to stop bidding on placements.
Have campaigns ready to go live.
We are able to achieve lower CPAs using The Trade Desk than with other DSPs.
The forcasting tool that helps to visualize your campaign before it runs
Theres not posibilities to use dynamec creatives
Definitely is the platform that helps to improve performance
One of the easiest to use self-service platforms I have used. Intuitive and user friendly
Audience Predictor lookalike modeling is not that great. Would like to be able to build more robust LAL models using their algorithm.
Ability to have visibility into campaign performance and optimizations.
Customer service is great. Other than that I am not a huge fan. It's a clunky tool with a TON of technical debt. It's impossible to navigate if you are a newbie and the training provided is basically useless, unless you want to drop $1K on the academy.
Pretty much everything. It's really hard to navigate, super confusing and they push through updates / change things without letting users know so you have to basically relearn the platform every few months.
Bring in an expert to help get your team familiar wih it because the Trade Desk team isn't very helpful, the training is a screenshare with your rep, who is typically sitting in a cube surrounded by hundreds of people talking / yelling loudly. The rep blows through everything without any explanation and then says times up after a half hour.
Efficiently buy display programmatically. Benefits are minimal outside of the fact that it solves the negotiation aspect of media buying.
Bid-factoring is one of the more useful tools a trader could ever have. It may not be unique any longer with DBM now offering, but it definitely helps to cut down on the need for intense granularity of ad group setup. TTD appears to be almost entirely partner-agnostic, as they truly run the gamut with a multitude of data providers, suppliers, tech players, brand safety leaders & more.
There are certain nuances for targeting that are somewhat misleading that make it easy to make mistakes at times. For example, I can think of the "Continue Bidding" feature, which we've seen confuse more junior traders more often than not. As a senior trader, I understand the need for this feature, but I believe it could be worded differently to avoid any potential confusion. Maybe a help icon that expands to a help description when clicked upon?
Don't be afraid to make suggestions on UI improvements, ask for better support & lean on support for day-to-day stuff. Although the platform is already well fleshed out & TTD is focused on self-service, it never hurts to ask for more support.
Problem: They are definitely a solid performer across all KPI categories, but you could say that they don't excel in one particular area because they're trying to do it all.
Benefit: Because they work with a variety of partners across the industry and handle cross-channel buying very well, it makes it easy for traders to simply use their DSP as a one-stop shop versus having to log into multiple platforms for different things. Great for small trading desks or startups with little bandwidth!