Home/Demand Side Platform (DSP)/The Trade Desk
Updated on: November 18, 2019
What is The Trade Desk ?
I Use this
The Trade Desk - Demand Side Platform (DSP) : SaaSworthy.com
98%

The Trade Desk

Smarter targeting at scale
(26 Ratings) Write Review

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

The Trade Desk Awards

The Trade Desk Features Show All Features

The Trade Desk Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number California, United States / +1 805 212 5600
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

The Trade Desk Pricing

Pricing ModelQuotation Based
How much does The Trade Desk cost ?
The Trade Desk provides a custom pricing for their software.
The Trade Desk Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Budget Management
  • Creative Management
  • Demographic Targeting
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 03/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Ask the Community View Community

The Trade Desk Alternatives The Trade Desk Alternatives

93%
(150 RATINGS)
StackAdapt
StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art...
Visit Website
91%
(84 RATINGS)
dataxu
dataxu helps marketing and media professionals use data to improve their advertising. This software empowers you to connect with real people across all...
Visit Website
84%
(96 RATINGS)
Choozle
Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that...
Visit Website
63%
AppNexus Programmable Platform
Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for...
Visit Website
41%
(115 RATINGS)
MediaMath TerminalOne Marketing OS™
MediaMath’s TerminalOne Marketing OS™ activates data, automates execution, and optimizes interactions across all addressable media – delivering greater...
Visit Website

The Trade Desk Reviews

OVERALL RATING
4.4
Based on 26 Rating(s)
Rating Distribution
  • 20
  • 6
  • 0
  • 0
  • 0
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Source : g2crowd.com
(Reviewed on 21 May 2019)
"My Favorite Programmatic Tool for Display Ads"

What do you like best?

The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers.

What do you dislike?

The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them individually), which means you can't decipher which kind of conversion occurred.

What problems are you solving with the product? What benefits have you realized?

Superior targeting options for display ads, with real time bidding to maximize ROI for clients running banner ads.

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"The Trade Desk Review"

What do you like best?

TTD makes media buying so simple! Instead of going the traditional networks route, it is a much simpler way to do direct buys at an efficient speed.

What do you dislike?

I dislike the lack of interpersonal relationships by handling media buys this way. However, that is the downside of going traditional vs modern.

What problems are you solving with the product? What benefits have you realized?

We are helping our clients optimize on ad spend more efficiently, by being able to work directly in the platform to find premium inventory.

...more
Source : g2crowd.com
(Reviewed on 11 April 2019)
"The Trade Desk"

What do you like best?

We use the trade desk as an audience extension and retargeting product to ease up oversold inventory on site. We use TTD offerings very minimally however for what we need it works perfectly.

What do you dislike?

Reporting doesn’t work when you try to pull for a specific date range which can complicate billing for long campaigns.

What problems are you solving with the product? What benefits have you realized?

Lack of inventory and availability on site. TTD helps us to hit goals at a lower CPM than buying traffic on site while still reaching our audience.

...more
Source : g2crowd.com
(Reviewed on 28 February 2019)
"Great Programmatic Display Solution"

What do you like best?

Ease of setup and bulk editing changes if needed. Customer service is also great.

What do you dislike?

The reporting interface is clunky. It can take awhile to pull specific reports and then can not be easy to understand.

Recommendations to others considering the product:

Give it a try, their customer service team is great about helping when you have a question.

What problems are you solving with the product? What benefits have you realized?

Driving awareness to all of my clients within my portfolio through display advertising.

...more
Source : g2crowd.com
(Reviewed on 26 December 2018)
"Great platform, would be greater with a couple of tweaks!"

What do you like best?

TTD interface for campaign management and audience forecasting has a lot to offer. Importing first party audiences as well as searching through third party audiences is really convenient and intuitive, as is adjusting settings to get forecasts. Campaign management has recently become really quick and convenient as well due to megagon and other new features. Really appreciate the quick responses on TTD staff's part whenever an issue is encourntered. Automating campaigns is easy, and even people who aren't usually hands on keyboard can be taught forecasting and basic management quickly.

What do you dislike?

One of the biggest disadvantages convenience wise, is that the forecasting settings reset anytime the page is closed or refreshed. Makes forecasting take a while. The numbers are often slow to update as well forcing you to refresh and start over. There is no way to import a large amount of DMAs and save them as far as I know. Most of the disadvantages of the platform are convenience based.

What problems are you solving with the product? What benefits have you realized?

TTD helps making Programmatic campaign management easier and faster, so smaller teams can run several campaigns at the same time. It also improves the accuracy of forecasting to get clients on board with targeting tactics, and helps with advanced features such as look-alike builds and optimizations.

...more
Source : g2crowd.com
(Reviewed on 29 April 2018)
"My Trade Desk experience "

What do you like best?

The tracking integration with the 4 main attribution providers is very simple.

What do you dislike?

When bidding on a campaign I don't like having to select "stop bidding" to stop bidding on placements.

Recommendations to others considering the product:

Have campaigns ready to go live.

What problems are you solving with the product? What benefits have you realized?

We are able to achieve lower CPAs using The Trade Desk than with other DSPs.

...more
Source : g2crowd.com
(Reviewed on 19 February 2018)
"The best performance platform"

What do you like best?

The forcasting tool that helps to visualize your campaign before it runs

What do you dislike?

Theres not posibilities to use dynamec creatives

What problems are you solving with the product? What benefits have you realized?

Definitely is the platform that helps to improve performance

...more
Source : g2crowd.com
(Reviewed on 25 January 2018)
"Intuitive and User Friendly"

What do you like best?

One of the easiest to use self-service platforms I have used. Intuitive and user friendly

What do you dislike?

Audience Predictor lookalike modeling is not that great. Would like to be able to build more robust LAL models using their algorithm.

What problems are you solving with the product? What benefits have you realized?

Ability to have visibility into campaign performance and optimizations.

...more
Source : g2crowd.com
(Reviewed on 02 January 2018)
"TTD Review"

What do you like best?

Customer service is great. Other than that I am not a huge fan. It's a clunky tool with a TON of technical debt. It's impossible to navigate if you are a newbie and the training provided is basically useless, unless you want to drop $1K on the academy.

What do you dislike?

Pretty much everything. It's really hard to navigate, super confusing and they push through updates / change things without letting users know so you have to basically relearn the platform every few months.

Recommendations to others considering the product:

Bring in an expert to help get your team familiar wih it because the Trade Desk team isn't very helpful, the training is a screenshare with your rep, who is typically sitting in a cube surrounded by hundreds of people talking / yelling loudly. The rep blows through everything without any explanation and then says times up after a half hour.

What problems are you solving with the product? What benefits have you realized?

Efficiently buy display programmatically. Benefits are minimal outside of the fact that it solves the negotiation aspect of media buying.

...more
Source : g2crowd.com
(Reviewed on 05 December 2017)
"Industry-leading in terms of customer service, this partner-agnostic platform is a trader's dream. "

What do you like best?

Bid-factoring is one of the more useful tools a trader could ever have. It may not be unique any longer with DBM now offering, but it definitely helps to cut down on the need for intense granularity of ad group setup. TTD appears to be almost entirely partner-agnostic, as they truly run the gamut with a multitude of data providers, suppliers, tech players, brand safety leaders & more.

What do you dislike?

There are certain nuances for targeting that are somewhat misleading that make it easy to make mistakes at times. For example, I can think of the "Continue Bidding" feature, which we've seen confuse more junior traders more often than not. As a senior trader, I understand the need for this feature, but I believe it could be worded differently to avoid any potential confusion. Maybe a help icon that expands to a help description when clicked upon?

Recommendations to others considering the product:

Don't be afraid to make suggestions on UI improvements, ask for better support & lean on support for day-to-day stuff. Although the platform is already well fleshed out & TTD is focused on self-service, it never hurts to ask for more support.

What problems are you solving with the product? What benefits have you realized?

Problem: They are definitely a solid performer across all KPI categories, but you could say that they don't excel in one particular area because they're trying to do it all.

Benefit: Because they work with a variety of partners across the industry and handle cross-channel buying very well, it makes it easy for traders to simply use their DSP as a one-stop shop versus having to log into multiple platforms for different things. Great for small trading desks or startups with little bandwidth!

...more
Read All Reviews

Videos on The Trade Desk Youtube Official Channel

The Trade Desk Next Wave is here
The Trade Desk Next Wave is here
Find your place at The Trade Desk