The Trade Desk

About The Trade Desk

The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

93%
Momentum

70%
Popularity

92%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Business Hours, Online

The Trade Desk Awards

# 1 Most Worthy Demand-Side Platforms (DSP)
Q3 2019

# 1 Fastest Growing Demand-Side Platforms (DSP)
Q3 2019

# 1 Most Popular Demand-Side Platforms (DSP)
Q3 2019

# 1 Most Searched Demand-Side Platforms (DSP)
Q3 2019

The Trade Desk Features

Show Feature Explanation

Demand-Side Platforms (DSP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Unique Features

AI Optimization

Uses AI and machine learning to maximize a campaign's performance

Frequency Capping

Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Private Marketplace

Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Omnichannel Campaign Management

Provides you a single interface for creating and managing campaigns on different channels.

Standard Features

Brand Safety and Fraud Protection

Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Mobile Advertising

Allows for ads to be placed and tracked in mobile apps

Creative Management

Supports a wide range of creative formats such as rich media, expandables, video, etc.

Retargeting

Ability to retarget previous impressions to your site across the web

Demographic Targeting

Targeting based on age, gender, marital status, income, education

Contextual Targeting

Targeting based on content on the site

Geo Targeting

Targeting based on location, city, timezone, and country

Real-time Bidding

Facilitates buying & selling of ad impressions in real-time auctions

Reporting

Sends instant status reports about the task with customer feedback

Budget Management

Analyzing financial information to ensure all operations are within budget

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

The Trade Desk Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

The Trade Desk Custom

Features

Omnichannel advertising
Audience Targeting
Identity Solutions
APIs and Custom Solutions
Measurement and Optimization
Solutions for Programmatic Buyers

Disclaimer: The pricing details were last updated on 31/12/2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about The Trade Desk Pricing

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The Trade Desk Reviews

User Rating

4.4/5 (Based on 157 Ratings)

Rating Distribution

Excellent
41.4%
Very Good
56.1%
Average
2.5%
Poor
0%
Terrible
0%

User Sentiments

Exceptional Customer Support, Intuitive User Interface, Extensive Data Access and Targeting Options, Wide Range of Integrations

Complex Reporting Functionality, High Platform Fees, Occasional Technical Issues/Bugs, Steep Learning Curve for New Users

Do You Use The Trade Desk?

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Review Summary

The Trade Desk garners positive feedback for its user-friendly interface, advanced targeting options, and comprehensive reporting capabilities. Users appreciate the platform's ability to deliver precise targeting and effective campaign optimization. Additionally, its robust reporting suite enables users to gain valuable insights into campaign performance and audience behavior. However, some users have expressed concerns about the complexity of the platform, particularly for beginners, and have encountered occasional technical glitches. Despite these minor drawbacks, The Trade Desk remains a highly regarded platform among users for its powerful features and reliable performance.

Pros

Leading in programmatic advertising, offering advanced targeting options and datadriven optimization.
Robust reporting and analytics capabilities that provide valuable insights into campaign performance.
Highly customizable platform that enables tailored advertising campaigns for specific target audiences.
Excellent customer support and comprehensive documentation, making it easy to use even for beginners.

Cons

Can be complex to use for beginners, requiring a learning curve to master all its features.
Pricing may be higher compared to other ad tech platforms, making it less suitable for businesses with limited budgets.
Certain advanced features may require additional training or support from theTradeDesk's customer success team.
Limited integration options with other marketing platforms, which can hinder seamless data transfer and campaign management.