The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk.
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SW Score Breakdown
Platforms Supported
Organization Types Supported
API Support
Modes of Support
Unique Features
AI Optimization
Uses AI and machine learning to maximize a campaign's performanceFrequency Capping
Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP addressPrivate Marketplace
Provides PMP deals which let you bid on impressions that might not yet be available in open biddingOmnichannel Campaign Management
Provides you a single interface for creating and managing campaigns on different channels.Standard Features
Brand Safety and Fraud Protection
Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etcMobile Advertising
Allows for ads to be placed and tracked in mobile appsCreative Management
Supports a wide range of creative formats such as rich media, expandables, video, etc.Retargeting
Ability to retarget previous impressions to your site across the webDemographic Targeting
Targeting based on age, gender, marital status, income, educationContextual Targeting
Targeting based on content on the siteGeo Targeting
Targeting based on location, city, timezone, and countryReal-time Bidding
Facilitates buying & selling of ad impressions in real-time auctionsAudience Targeting
Allows you to serve different versions of a page to a different set of audienceFree Trial
Not available
Pricing Plans
The Trade Desk Custom
Features
Learn more about The Trade Desk Pricing
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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What is The Trade Desk used for?
The Trade Desk is Demand-Side Platforms (DSP). The Trade Desk offers the following functionalities:
Learn more about The Trade Desk features.
What are the top alternatives for The Trade Desk?
Does The Trade Desk provide API?
No, The Trade Desk does not provide API.
Vendor Details
California, United StatesSocial Media Handles
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