Home/Demand Side Platform (DSP)/The Trade Desk
Updated on: January 27, 2022

What is The Trade Desk ?

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The Trade Desk - Demand Side Platform (DSP)
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

The Trade Desk

Helping Businesses Deliver an Insightful and Relevant Ad Experience
(75 Ratings) Write Review

The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk.

The Trade Desk Awards

The Trade Desk Features Show All Features

The Trade Desk Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number California, United States / +1 805 212 5600
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)
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The Trade Desk Pricing

Pricing ModelQuotation Based
The Trade Desk Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Budget Management
  • Creative Management
  • Demographic Targeting
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Disclaimer: The pricing details were last updated on 30/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about The Trade Desk pricing.

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Choozle
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Basis
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Adzooma
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mediasmart
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mediasmart mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach... read more
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Xandr Invest
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dataxu
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dataxu dataxu helps marketing and media professionals use data to improve their advertising. This software... read more
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The Trade Desk vs dataxu
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Bidtheatre
(24 RATINGS)
Bidtheatre Bidtheatre is a DSP (demand side platform) that enables you to send messages throughout the... read more
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The Trade Desk vs Bidtheatre
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Bucksense
(4 RATINGS)
Bucksense Bucksense is the solution for combining technology and human skills in a single platform to control... read more
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The Trade Desk vs Bucksense

The Trade Desk Reviews

OVERALL RATING
4.5
Based on 75 Rating(s)
Rating Distribution
  • 63.8 %
  • 34 %
  • 2.1 %
  • 0 %
  • 0 %
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The Trade Desk FAQs

The Trade Desk is Demand Side Platform (DSP). The Trade Desk offers the following functionalities:

  • Audience Targeting
  • Budget Management
  • Reporting
  • Omnichannel Campaign Management
  • Real-time Bidding
  • Private Marketplace
  • Geo Targeting
  • Contextual Targeting
  • Demographic Targeting
  • Retargeting
  • Frequency Capping
  • AI Optimization
  • Creative Management
  • Mobile Advertising
  • Brand Safety and Fraud Protection

Learn more about The Trade Desk features.

No, The Trade Desk does not provide API.


Disclaimer

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