Basis

About Basis

Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.

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Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

81%
Momentum

62%
Popularity

80%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Business Hours, Online

Basis Awards

# 2 Fastest Growing Demand-Side Platforms (DSP)
Q3 2019

# 5 Most Popular Demand-Side Platforms (DSP)
Q3 2019

Basis Features

Show Feature Explanation

Demand-Side Platforms (DSP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Unique Features

AI Optimization

Uses AI and machine learning to maximize a campaign's performance

Frequency Capping

Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Private Marketplace

Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Omnichannel Campaign Management

Provides you a single interface for creating and managing campaigns on different channels.

Standard Features

Brand Safety and Fraud Protection

Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Mobile Advertising

Allows for ads to be placed and tracked in mobile apps

Creative Management

Supports a wide range of creative formats such as rich media, expandables, video, etc.

Retargeting

Ability to retarget previous impressions to your site across the web

Demographic Targeting

Targeting based on age, gender, marital status, income, education

Contextual Targeting

Targeting based on content on the site

Geo Targeting

Targeting based on location, city, timezone, and country

Real-time Bidding

Facilitates buying & selling of ad impressions in real-time auctions

Reporting

Sends instant status reports about the task with customer feedback

Budget Management

Analyzing financial information to ensure all operations are within budget

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Basis Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Basis Custom Plan Custom

Features

Current strategies and pain points
Program goals and expectations
Basis’ capabilities, project scope, and flexible pricing models
Next steps (no commitment required)

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 19/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Basis Reviews

User Rating

4.6/5 (Based on 271 Ratings)

Rating Distribution

Excellent
69%
Very Good
26.9%
Average
3.7%
Poor
0%
Terrible
0.4%

User Sentiments

Excellent Customer Support, User Friendly Interface, Extensive Targeting Options, Robust Reporting Capabilities

Slow Reporting Generation, Unintuitive Navigation, Occasional Platform Glitches, Limited Bulk Editing Functionality

Do You Use Basis?

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Review Summary

OverallThe majority of reviewers laud Basis' user-friendliness and intuitive interface, citing it as a major advantage. Additionally, many users appreciate Basis' customizable dashboards and in-app training materials, which make it easy for teams to learn and use the platform. However, some reviewers have expressed dissatisfaction with Basis' customer support, particularly regarding the lack of phone support and slow response times.

Pros

Intuitive user interface simplifies campaign creation and management.
Robust reporting and analytics provide valuable insights for optimization.
Advanced targeting options enable precise audience reach and engagement.

Cons

Limited integration options may hinder data sharing and workflow automation.
Occasional performance issues can impact campaign delivery and optimization.

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Basis FAQs

What is Basis used for?

Basis is Demand-Side Platforms (DSP). Basis offers the following functionalities:

Brand Safety and Fraud Protection
Mobile Advertising
Creative Management
AI Optimization
Frequency Capping
Retargeting
Demographic Targeting
Contextual Targeting
Geo Targeting
Private Marketplace
Real-time Bidding
Omnichannel Campaign Management
Reporting
Budget Management
Audience Targeting

Learn more about Basis features.

What are the top alternatives for Basis?

Here`s a list of the best alternatives for Basis:

Does Basis provide API?

No, Basis does not provide API.

Basis Contact

Vendor Details

Illinois, United States

Contact Details

312.423.1565

https://www.centro.net/solutions/basis/dsp/

Social Media Handles

Linkedin 2K

Twitter 5K

Facebook 4K

Instagram 90

Youtube 512

Grid Report for Basis

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Articles on Basis

7 Best Demand Side Platforms in 2021

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This research is curated from diverse authoritative sources; feel free to share your feedback at [email protected]

Basis

About Basis

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Basis Awards

Basis Features

Demand-Side Platforms (DSP) Features

Basis Alternatives

Basis Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use Basis?

Review Summary

Pros

Cons

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Basis FAQs

Basis Contact

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