Home/Demand Side Platform (DSP)/Basis
Updated on: November 13, 2019
What is Basis ?
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Basis - Demand Side Platform (DSP) : SaaSworthy.com
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Basis

Programmatic Advertising Platform | Centro
(155 Ratings) Write Review

Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.

Basis Features Show All Features

Basis Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Illinois, United States / 312.423.1565
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

Basis Pricing

Pricing ModelQuotation Based
How much does Basis cost ?
Basis provides a custom pricing for their software.
Basis Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Contextual Targeting
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

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Disclaimer: The pricing details were last updated on 03/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Basis Reviews

OVERALL RATING
4.4
Based on 155 Rating(s)
Rating Distribution
  • 138
  • 12
  • 4
  • 0
  • 1
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Source : g2crowd.com
(Reviewed on 31 July 2019)
"Good experience but room for improvement."

What do you like best?

Relatively easy to use platform and quick response rate from my rep and from the support team.

What do you dislike?

Cannot bulk delete advanced audience targeting; platform can take a long time to pull reports; platform can run very slowly.

What problems are you solving with the product? What benefits have you realized?

Running display campaigns has been completed with relative ease, I find it easy to set up and use.

...more
Source : g2crowd.com
(Reviewed on 29 July 2019)
"Great product, simple to use, saves time"

What do you like best?

I really appreciate how easy the platform is to use. Building plans, exporting tags, communicating with sales reps and building out audience segments.

What do you dislike?

There aren't many things that I dislike about the platform. Every so often I run into issues with reporting or campaign metrics not loading. But in those instances, I've reached out to the support team and our reps to fix it.

What problems are you solving with the product? What benefits have you realized?

Basis has helped us to save time by managing all of our partners orders in one place. Also it helps to hold each partner accountable with delivery and performance.

...more
Source : g2crowd.com
(Reviewed on 28 July 2019)
"Basis DSP Review"

What do you like best?

My agency is new to Basis. We have only implemented a few client campaigns. The most helpful feature is the ease of use. My staff and I are ramping up quickly. The learning curve has been relatively painless.

What do you dislike?

The reporting functionality needs some work. If I could give my clients access to viewing an online dashboard, the platform would be more complete.

What problems are you solving with the product? What benefits have you realized?

As a small agency, Basis has allowed us to compete with the large agencies toe-to-toe. This is our first DSP, and there has been many aspects of the confusing DSP world demystified with the straight-forward approach of Basis.

...more
Source : g2crowd.com
(Reviewed on 28 July 2019)
"My experience has been very positive,which is why I am a repeat customer"

What do you like best?

The ability to manage our digital campaigns

What do you dislike?

There is a learning curve to implementing the software

Recommendations to others considering the product:

The product performs as advertised

What problems are you solving with the product? What benefits have you realized?

Lower costs for digital advertising

...more
Source : g2crowd.com
(Reviewed on 25 July 2019)
"Simple Platform with Great Support"

What do you like best?

I like that basis is rather simple to use and when we have questions the support staff is responsive and willing to walk us through anything we have questions on.

What do you dislike?

I dislike how programs have to be set up in order to push to GCM (breaking out all months).

Recommendations to others considering the product:

Be sure that basis is able to align with your reporting needs.

What problems are you solving with the product? What benefits have you realized?

It would also be great if it could connect to our reporting platform to make that simpler.

...more
Source : g2crowd.com
(Reviewed on 24 July 2019)
"User friendly "

What do you like best?

Basis is extremely easy to use, it took me half a day to learn and a day or two to become proficient in the platform.

What do you dislike?

Only a few minor inconveniences based on my teams workflow specifically but I'm confident if I were to submit a feature request or enhancement request for any of them, they would try to implement them as quickly as possible.

What problems are you solving with the product? What benefits have you realized?

I'm able to manage a large amount of campaigns using Basis, with very little effort. It's the perfect tool for our team

...more
Source : g2crowd.com
(Reviewed on 24 July 2019)
"Basis helps us manage hundreds of campaigns each month with high-level support. "

What do you like best?

The quality of support, our Customer Success Manager Michael, is extremely helpful and responsive. Their team support is the best I have received from any platform. Basis is always asking for feedback and takes our recommendations into consideration, they actually listen to the user which I appreciate. The DSP is user-friendly and is always improving.

What do you dislike?

The reporting feature is the only issue we have had with Basis, though they are working on improving it and open to our feedback. We managed hundreds of campaigns on a monthly basis and a lot of the reports are pulled at the campaign level.

Recommendations to others considering the product:

If you are looking for a DSP that has a fantastic support team, listens to your needs and is always looking to improve then I would not hesitate to switch to Basis.

What problems are you solving with the product? What benefits have you realized?

The main benefit is the ability to manage hundreds of campaigns with ease.

...more
Source : g2crowd.com
(Reviewed on 23 July 2019)
"Easy to use platform with excellent customer service!"

What do you like best?

I like the intuitiveness of the platform and the ease of use. There are many features & benefits, such as bulk upload, and the ability to copy & paste tactics,

What do you dislike?

I wish there was a better pacing tool within the platform. I have to manually calculate my daily budget needed based on past spend, and I think the platform should be able to do that for me.

What problems are you solving with the product? What benefits have you realized?

I love having everything in one spot! Basis makes it easy to build a media plan, make revisions, generate an IO, and streamline communication all in one platform.

...more
Source : g2crowd.com
(Reviewed on 23 July 2019)
"Basis Is A Great DSP"

What do you like best?

There are several aspects of Basis that make it a solid DSP. First, their support is top notch. We love our CSM and support@centro is super responsive and helpful as well. Second, we can do anything our clients need in Basis. The tool itself is very easy to use. We traffic lots of campaigns and most of them have short flights, so we need to be able to operate at scale and Basis helps us do that

What do you dislike?

The one area where I would like to see Basis improve is the performance. I'm sure campaign setup and advertiser requirements are a big factor here, but I would like to see better CTRs and Video Completion rates out of the gate

Recommendations to others considering the product:

Basis is the platform for users looking to scale their media buys and who value an intuitive platform

What problems are you solving with the product? What benefits have you realized?

Basis helps us operate at scale. The biggest problem I deal with on a daily basis is that I have several hundred campaigns per month and it's somewhat unpredictable which ones will renew and which will lapse. I need to be able to traffic and assign all these videos quickly and this is one of the things that makes Basis great. Additionally they have great integrations that allow us to utilize third party and first party data for all of our campaigns

...more
Source : g2crowd.com
(Reviewed on 02 July 2019)
"Extremely helpful for our business"

What do you like best?

Basis has helped us tremendously to streamline and organize the media plans of the many cities and shows that we work on. We have teams across the country and our headquarters office in NYC, and by using Basis, all of our regional teams can collaborate and our NYC team can assist everyone.

What do you dislike?

There are occasional glitches, but that can happen with any technology platform.

Recommendations to others considering the product:

You can tailor your use of Basis to your company's specific needs/requirements/business model. Broadway Across America is using Basis in a way that is different from many of Centro's other clients, but it has been extremely helpful for us.

What problems are you solving with the product? What benefits have you realized?

Basis has helped us with workflow management, campaign organization, reporting, taking DSP programmatic campaigns in-house.

...more
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Learn about Centro's programmatic platform, Basis
Learn about Centro's programmatic platform, Basis