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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Visit Website

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CleverTap logo
Mobile Analytics Software

4.7 498 user ratings

View Details

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Amplitude logo
Mobile Analytics Software

4.6 2,395 user ratings

Visit Website

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Matomo logo
Web Analytics Software

3.9 281 user ratings

Visit Website

Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. Read more It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature. Read more It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
SW Score & Breakdown

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    73%
  • Momentum
    64%
  • Popularity
    94%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    95%
  • Momentum
    64%
  • Popularity
    94%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    100%
  • Momentum
    74%
  • Popularity
    92%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    86%
  • Momentum
    73%
  • Popularity
    85%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing
Not Available
Not Available
# 1 Most Worthy # 4 Fastest Growing

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
Not Available
4.7/5 498 user ratings
4.6/5 2,395 user ratings
3.9/5 281 user ratings
Rating Distribution
Not Available
  • Excellent

    73.9%
  • Very Good

    23.3%
  • Average

    2.2%
  • Poor

    0.2%
  • Terrible

    0.4%
  • Excellent

    66%
  • Very Good

    30.5%
  • Average

    2.2%
  • Poor

    0.5%
  • Terrible

    0.8%
  • Excellent

    21.7%
  • Very Good

    58.7%
  • Average

    14.6%
  • Poor

    0%
  • Terrible

    5%
User Sentiments

    Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

    Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

    User-Friendly Interface, Powerful Segmentation, Extensive Analytics Features, Excellent Customer Support

    High Pricing, Occasional System Errors, Slow Loading Times, Limited Customization Options

    Ease of Use, Powerful Analytics Capabilities, In-depth User Insights, Extensive Integrations

    High Pricing, Occasional Performance Issues, Limited Customization Options, Steep Learning Curve for Advanced Features

    Data Ownership and Privacy, Open Source Flexibility, Easy Installation and Setup, Comprehensive Analytics and Reporting

    Resource Intensive, Limited Plugin Functionality, Subpar User Interface/Experience, Inconsistent API and Data Accuracy

Review Summary

Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.

Overall, CleverTap garners positive feedback from users who appreciate its user-friendly interface, comprehensive analytics capabilities, and effective segmentation and targeting features. Many reviewers mention that the platform's automation capabilities help streamline marketing campaigns and save time. Additionally, its ability to track user behavior and engagement metrics is highly valued. However, some users have expressed concerns regarding the complexity of the platform, particularly during the initial setup phase. Furthermore, its pricing model has been cited as a potential drawback for some users.

Amplitude Analytics garners widespread praise for its user-friendly interface, customizable dashboards, and robust data analysis capabilities. Users appreciate its intuitive design, making it easy to set up and use, even for those with limited technical expertise. The platform's ability to integrate with various data sources, including mobile apps, websites, and third-party tools, is also highly valued. Reviewers highlight Amplitude's real-time analytics as a key strength, enabling them to monitor and respond to user behavior promptly. Additionally, the platform's comprehensive reporting options and ability to create custom reports are seen as valuable assets for data-driven decision-making.

Users appreciate the platform's open-source nature, customization options, and the ability to self-host. It is praised for its detailed reporting and analytics capabilities, allowing users to track website traffic, user behavior, and conversion rates. Additionally, users find the interface user-friendly and easy to navigate. However, some users mention occasional bugs and limitations in certain features, and the learning curve for advanced functionalities can be steep. Overall, users find the platform valuable for website analytics and appreciate its flexibility and customization options.

  Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
Pricing Plans
Monthly Plans Annual Plans

Google Analytics Free

Google Analytics 360 Custom

CleverTap for Startups Others

CleverTap for Enterprises Custom

Starter (Amplitude Analytics) Free

Growth (Amplitude Analytics) Custom

Enterprise (Amplitude Analytics) Custom

Amplitude Experiment Custom

Amplitude Recommend Custom

On-Premise Others

Cloud Others

 
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Screenshots & Videos

Screenshots Not Available screenshots
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Amplitude Analytics Demo - Pathfinder
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Heatmaps screenshot
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Videos Video Thumbnail
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Vendor information

Company Details Located in: Mountain View, California Located in: Sunnyvale,US Located in: San Francisco, CA Located in: Wellington, New Zealand Founded in: 2007
Contact Details

+1 650-253-0000

https://marketingplatform.google.com/about/analytics/

+1 415-513-5756

https://clevertap.com/

Not available

https://amplitude.com/

Not available

https://matomo.org/

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