Home/Web Analytics Software/Matomo vs MixpanelUpdated on: March 29, 2024

Compare Matomo vs Mixpanel

94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests. ..show more

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue. ..show more

Features

Alert Notifications Alerts the user when predefined criteria is met

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Conversion Tracking Enables user to track customer conversion rate

Event Tracking Identifies the important events happening in your application

Goal Tracking Allows to track progress to reach business objectives

Heatmaps Heatmaps show where users have clicked on a page

Multiple Site Management Helps to analyze and track more than one websites

Report Generation Gathers data and generates reports as PDF file.

Time on site Tracking Tracks the time that a visitor spends on your website

User Interaction Tracking Identifies and tracks the visitors interaction on your websites

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Wellington, New Zealand

San Francisco, CA

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

On-Premise
Others

For Monthly Traffic: 50,000 Page Views

Hosted on your servers

Features

  • Easy to set up: Requires technical knowledge, and a server
  • Choose where your data is stored
  • Support: Free community support or paid support subscriptions
  • Websites: Unlimited
  • Team members: Unlimited
  • Segments: Unlimited
  • Goals: Unlimited
  • Custom Dimensions: 100
  • Raw data retention: Forever
  • Report data retention: Forever
  • No data sampling
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log: From EUR19 per year
  • WooCommerce Analytics: From EUR 39 per year
  • Search Engine Keywords Performance: From EUR 129 per year
  • Funnels: From EUR 179 per year
  • Users Flow: From EUR 79 per year
  • White Label: From EUR 149 year
  • Heatmap & Session Recording: From EUR 199 per year
  • A/B Testing: From EUR 199 per year
  • Custom Reports: From EUR 199 per year
  • Forms: From EUR 149 per year
  • Media Analytics: From EUR 149 per year
  • Roll-Up Reporting: From EUR 199 per year
  • Advertising Conversion Export: From EUR 149 per year
  • Multi-Channel Conversion Attribution: From EUR 79 per year
  • Cohorts: From EUR 89 per year
  • Tag Manager
  • SQL raw data access
  • SAML integration: From EUR 499 per year
  • LDAP integration
  • Custom Domain
  • Fully customizable and extensible
  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Custom Logo
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100+ Integrations
  • 50+ Languages
  • 100+ Currencies
  • Timezone support
Cloud
Others

INR 2590 billed Yearly

For Monthly Traffic: 50,000 Page Views

Hosted on your servers

Features

  • Additional pageviews : 5,000 for INR259
  • Easy to set up
  • Choose where your data is stored : In Europe
  • Support: Email-Support
  • Websites: 30
  • Team members: 30
  • Segments: 100
  • Goals: 150
  • Custom Dimensions: 30
  • Raw data retention: 24 months
  • Report data retention: Forever
  • No data sampling
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label: Custom Logo & Colors
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports: 100
  • Forms: 100
  • Media Analytics
  • Roll-Up Reporting
  • Multi-Channel Conversion Attribution
  • Cohorts
  • Tag Manager
  • SAML integration: Available in Cloud Enterprise
  • LDAP integration : Available in Cloud Enterprise
  • Custom Domain : Available in Cloud Enterprise
  • Fully customizable and extensible : Partially
  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Custom Logo
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100+ Integrations
  • 50+ Languages
  • 100+ Currencies
  • Timezone support

Based upon the Number of Page Views, the pricing plan varies.

View Price Page
Free
Free

Essentials to find product-market fit

100K monthly tracked users

Features

  • Unlimited data history & seats
  • Core reports (including Flows)
  • Data dictionary
  • US or EU data residency
  • Monitoring & alerts
Growth
$25 /Month

More answers for more people

Pick monthly tracked users and buy online

Features

  • Includes features of Free plan, plus
  • Unlimited saved reports & cohorts
  • Impact report with causal inference
  • Data modeling
  • Group Analytics & Data Pipelines add-ons
  • Legendary email support
Enterprise
Custom

Empower teams in large organizations

Features

  • Includes features of Growth plan, plus
  • Advanced access controls
  • Experiments & Signal reports
  • SSO & automated provisioning
  • Seasonal & events-based pricing
  • Dedicated customer success
View Price Page

SCREENSHOTS

Matomo Screenshots
View 8 screenshot(s)
Mixpanel Screenshots
View 13 screenshot(s)

ALTERNATIVES

Top alternatives to Matomo

umami
umami
PostHog
PostHog
Mixpanel
Mixpanel
Piwik PRO
Piwik PRO
Plausible Analytics
Plausible Analytics

Top alternatives to Mixpanel

Heap
Heap
Segment
Segment
Pendo
Pendo
PostHog
PostHog
CleverTap
CleverTap