Home/Web Analytics Software/Google Analytics vs MatomoUpdated on: January 30, 2023

Compare Google Analytics vs Matomo

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests. ..show more

Features

Alert Notifications Alerts the user when predefined criteria is met

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Conversion Tracking Enables user to track customer conversion rate

Event Tracking Identifies the important events happening in your application

Goal Tracking Allows to track progress to reach business objectives

Heatmaps Heatmaps show where users have clicked on a page

Multiple Site Management Helps to analyze and track more than one websites

Report Generation Gathers data and generates reports as PDF file.

Time on site Tracking Tracks the time that a visitor spends on your website

User Interaction Tracking Identifies and tracks the visitors interaction on your websites

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Wellington, New Zealand

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
On-Premise
Others

For Monthly Traffic: 50,000 Page Views

Hosted on your servers

Features

  • Easy to set up: Requires technical knowledge, and a server
  • Choose where your data is stored
  • Support: Free community support or paid support subscriptions
  • Websites: Unlimited
  • Team members: Unlimited
  • Segments: Unlimited
  • Goals: Unlimited
  • Custom Dimensions: 100
  • Raw data retention: Forever
  • Report data retention: Forever
  • No data sampling
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log: From EUR19 per year
  • WooCommerce Analytics: From EUR 39 per year
  • Search Engine Keywords Performance: From EUR 129 per year
  • Funnels: From EUR 179 per year
  • Users Flow: From EUR 79 per year
  • White Label: From EUR 149 year
  • Heatmap & Session Recording: From EUR 199 per year
  • A/B Testing: From EUR 199 per year
  • Custom Reports: From EUR 199 per year
  • Forms: From EUR 149 per year
  • Media Analytics: From EUR 149 per year
  • Roll-Up Reporting: From EUR 199 per year
  • Advertising Conversion Export: From EUR 149 per year
  • Multi-Channel Conversion Attribution: From EUR 79 per year
  • Cohorts: From EUR 89 per year
  • Tag Manager
  • SQL raw data access
  • SAML integration: From EUR 499 per year
  • LDAP integration
  • Custom Domain
  • Fully customizable and extensible
  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Custom Logo
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100+ Integrations
  • 50+ Languages
  • 100+ Currencies
  • Timezone support
Cloud
Others

INR 2590 billed Yearly

For Monthly Traffic: 50,000 Page Views

Hosted on your servers

Features

  • Additional pageviews : 5,000 for INR259
  • Easy to set up
  • Choose where your data is stored : In Europe
  • Support: Email-Support
  • Websites: 30
  • Team members: 30
  • Segments: 100
  • Goals: 150
  • Custom Dimensions: 30
  • Raw data retention: 24 months
  • Report data retention: Forever
  • No data sampling
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label: Custom Logo & Colors
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports: 100
  • Forms: 100
  • Media Analytics
  • Roll-Up Reporting
  • Multi-Channel Conversion Attribution
  • Cohorts
  • Tag Manager
  • SAML integration: Available in Cloud Enterprise
  • LDAP integration : Available in Cloud Enterprise
  • Custom Domain : Available in Cloud Enterprise
  • Fully customizable and extensible : Partially
  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Custom Logo
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100+ Integrations
  • 50+ Languages
  • 100+ Currencies
  • Timezone support

Based upon the Number of Page Views, the pricing plan varies.

View Price Page

SCREENSHOTS

Google Analytics Screenshots
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Matomo Screenshots
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ALTERNATIVES

Top alternatives to Google Analytics

Tableau
Tableau
Google Tag Manager
Google Tag Manager
Mixpanel
Mixpanel
Google Search Console
Google Search Console
Adobe Analytics
Adobe Analytics

Top alternatives to Matomo

Amplitude
Amplitude
Hotjar
Hotjar
Mixpanel
Mixpanel
umami
umami
Piwik PRO
Piwik PRO