Google Analytics vs Matomo Comparison

Remove All ADD PRODUCT Google Analytics Matomo	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7606 Ratings)	95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Matomo Web Analytics Software (66 Ratings)
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ADD PRODUCT	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (7606 Ratings)	95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Matomo Web Analytics Software (66 Ratings)
Visit Website	Visit Website

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests. ..read more

Features

Alert Notifications
Campaign Management
Conversion Tracking
Event Tracking
Goal Tracking
Heatmaps
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Mountain View, CA / +1 (650) 253-0000

Wellington, New Zealand

API

N/A

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Mobile - Windows
Mobile - BlackBerry
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Google Analytics Free Individuals and small to medium-sized companies Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange Native remarketing integrations with AdWords and the Google Display Network Basic Funnel reporting Basic Attribution modeling Number of views per web property: Max 200 Custom dimensions and metrics per property : 20 custom dimensions and metrics User and account administration Self-service Help Center and community forums Free Payment options Google Analytics 360 Custom Larger enterprises who need it all Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager Integration with Google BigQuery Salesforce Sales Cloud Integration Funnel reporting-Advanced, customizable funnel reporting Attribution modeling- Advanced, including data-driven model Cross-property roll-up reporting Number of views per web property : Max 400 Custom dimensions and metrics per property :200 custom dimensions and metrics Data freshness : Guaranteed 4 hours under SLA (usually faster) Unlimited data Unsampled reporting Access to raw data User and account administration Implementation services Enterprise-level service, support, and SLAs Invoiced monthly View Price Page	Essential $19 /Month For Monthly Traffic : 50000 Page Views Essential Analytics package Features 5 Websites 5 Team Members 6 Months Data Retention Additional 5000 pageviews for $19 Easy to set up Email Support Segments : 10 Goal : 25 Custom Dimensions : 10 No data sampling GDPR Manager API access Standard reports Activity Log WooCommerce Analytics Search Engine Keywords Performance Funnels Users Flows White Label : Custom Logo Fully customisable and extensible : Partially All the Plans Includes these Features eCommerce Tracking Event Tracking Content Tracking Campaign Tracking User Tracking Site Search Real-Time Customisable Dashboard Segmentation Row Evolution Transitions Overlay Privacy Options All Websites Dashboard Visitor Maps Visitor Profile Site Speed Geo-Location Annotations Scheduled Email Reports Custom Alerts HTTP Analytics API HTTP Tracking API Log Analytics Exportable Widgets 100 plus Integrations 50 plus Languages 100 plus Currencies Timezone support Based upon the Number of Page views Business $29 /Month For Monthly Traffic: 50000 Page Views Complete Analytics package Features 30 Websites 30 Team Members 24 Months Data Retention Additional 5000 PageViews for $3 Includes features of Essentail plan, plus Segments : 100 Goals : 150 Custom Dimensions : 30 White Label : plus Custom Colors Heatmap and Session Recording A/B Testing Custom Reports : 100 Forms : 150 Media Analytics Roll-Up Reporting Multi-Channel Conversion Attribution Tag Manager Includes features of All Plan Based upon the Number of Page views Enterprise Custom Features Support : Dedicated account manager Unlimited Websites Unlimited Team Members Unlimited Segments Unlimited Goals Custom Dimensions : 100 Data retention : Forever Includes features of Business plan, plus White Label : plus Custom Brand Unlimited Custom reports Unlimited Forms SAML integration LDAP integration Custom Domain Fully customisable and extensible Includes features of All Plan On-Premise Free Free Download, Install and configure Matomo on your own servers Features Easy to set up : Requires technical knowledge, and a server Server/maintenance cost Support : Community (Forum) Includes features of Enterprise plan, plus Activity Log : From $19 per Year WooCommerce Analytics : From $39 per Year Search Engine Keywords Performance : From $149 per Year Funnels : From $199 per Year Users Flow : From $89 per Year White Label : From $59 per Year Heatmap and Session Recording : From $229 per Year A/B Testing : From $229 per Year Custom Reports : From $229 per Year Forms : From $179 per Year Media Analytics : From $179 per Year Roll-Up Reporting : From $99 per Year Multi-Channel Conversion Attribution : From $89 per Year SAML integration : From $579 per Year Includes features of All Plan View Price Page

Google Analytics vs Matomo

Overview

Features

TECHNICAL DETAILS

Pricing

SCREENSHOTS

ALTERNATIVES