Google Analytics vs Matomo Comparison

Remove All ADD PRODUCT Google Analytics Matomo	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (8928 Ratings)	94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Matomo Web Analytics Software (88 Ratings)
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ADD PRODUCT	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (8928 Ratings)	94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Matomo Web Analytics Software (88 Ratings)
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests. ..show more

Features

Alert Notifications Alerts the user when predefined criteria is met
Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
Conversion Tracking Enables user to track customer conversion rate
Event Tracking Identifies the important events happening in your application
Goal Tracking Allows to track progress to reach business objectives
Heatmaps Heatmaps show where users have clicked on a page
Multiple Site Management Helps to analyze and track more than one websites
Report Generation Gathers data and generates reports as PDF file.
Time on site Tracking Tracks the time that a visitor spends on your website
User Interaction Tracking Identifies and tracks the visitors interaction on your websites

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

Wellington, New Zealand

API

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Mobile - Windows
Mobile - BlackBerry
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Google Analytics Free Individuals and small to medium-sized companies Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools) Native remarketing integrations with Google Ads Basic Funnel reporting Basic Attribution modeling Number of views per web property: Max 200 Custom dimensions and metrics per property : 20 custom dimensions and metrics User and account administration Self-service Help Center and community forums Free Payment options Google Analytics 360 Custom Larger enterprises who need it all Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager Integration with Google BigQuery Analytics 360 audience sharing to Salesforce Marketing Cloud Advanced Analysis Funnel reporting-Advanced, customizable funnel reporting Attribution modeling- Advanced, including data-driven model Cross-property roll-up reporting Number of views per web property: Max 400 Custom dimensions and metrics per property :200 custom dimensions and metrics Data freshness : Guaranteed 4 hours under SLA (usually faster) Unlimited data Unsampled reporting Access to raw data User and account administration Services, support and SLAs provided by Google and global partner network Invoiced monthly View Price Page	On-Premise Others For Monthly Traffic: 50,000 Page Views Hosted on your servers Features Easy to set up: Requires technical knowledge, and a server Choose where your data is stored Support: Free community support or paid support subscriptions Websites: Unlimited Team members: Unlimited Segments: Unlimited Goals: Unlimited Custom Dimensions: 100 Raw data retention: Forever Report data retention: Forever No data sampling Google Analytics data importer GDPR Manager API access Standard reports Activity Log: From EUR19 per year WooCommerce Analytics: From EUR 39 per year Search Engine Keywords Performance: From EUR 129 per year Funnels: From EUR 179 per year Users Flow: From EUR 79 per year White Label: From EUR 149 year Heatmap & Session Recording: From EUR 199 per year A/B Testing: From EUR 199 per year Custom Reports: From EUR 199 per year Forms: From EUR 149 per year Media Analytics: From EUR 149 per year Roll-Up Reporting: From EUR 199 per year Advertising Conversion Export: From EUR 149 per year Multi-Channel Conversion Attribution: From EUR 79 per year Cohorts: From EUR 89 per year Tag Manager SQL raw data access SAML integration: From EUR 499 per year LDAP integration Custom Domain Fully customizable and extensible eCommerce Tracking Event Tracking Content Tracking Campaign Tracking User Tracking Site Search Real-Time Customisable Dashboard Segmentation Custom Logo Row Evolution Transitions Overlay Privacy Options All Websites Dashboard Visitor Maps Visitor Profile Site Speed Geo-Location Annotations Scheduled Email Reports Custom Alerts HTTP Analytics API HTTP Tracking API Log Analytics Exportable Widgets 100+ Integrations 50+ Languages 100+ Currencies Timezone support Cloud Others INR 2590 billed Yearly For Monthly Traffic: 50,000 Page Views Hosted on your servers Features Additional pageviews : 5,000 for INR259 Easy to set up Choose where your data is stored : In Europe Support: Email-Support Websites: 30 Team members: 30 Segments: 100 Goals: 150 Custom Dimensions: 30 Raw data retention: 24 months Report data retention: Forever No data sampling Google Analytics data importer GDPR Manager API access Standard reports Activity Log WooCommerce Analytics Search Engine Keywords Performance Funnels Users Flow White Label: Custom Logo & Colors Heatmap & Session Recording A/B Testing Custom Reports: 100 Forms: 100 Media Analytics Roll-Up Reporting Multi-Channel Conversion Attribution Cohorts Tag Manager SAML integration: Available in Cloud Enterprise LDAP integration : Available in Cloud Enterprise Custom Domain : Available in Cloud Enterprise Fully customizable and extensible : Partially eCommerce Tracking Event Tracking Content Tracking Campaign Tracking User Tracking Site Search Real-Time Customisable Dashboard Segmentation Custom Logo Row Evolution Transitions Overlay Privacy Options All Websites Dashboard Visitor Maps Visitor Profile Site Speed Geo-Location Annotations Scheduled Email Reports Custom Alerts HTTP Analytics API HTTP Tracking API Log Analytics Exportable Widgets 100+ Integrations 50+ Languages 100+ Currencies Timezone support Based upon the Number of Page Views, the pricing plan varies. View Price Page

Compare Google Analytics vs Matomo