VWO Insights

About VWO Insights

VWO Insights is cloud-based software that assists eCommerce organisations in analysing the behaviour of website visitors, diagnosing problems, and fixing them to improve the overall customer experience. Organizations can record consumer mouse trails to access visited webpages, time spent on a webpage, and drop off rates using the screen recording module. Administrators can use heatmaps, click maps, scroll maps, and element lists in VWO Insights to visualise click and scroll behaviour. The survey module enables analysts to design on-page surveys and feedback forms, including ratings, checkboxes, drop-down menus, multiple choice questions, and more, for desktop, mobile, or browser-specific use. It enables staff to set up analysis funnels to produce behaviour analytics based on pre-defined criteria, such as link clicks, engagement on particular web pages, revenue generated, and forms submitted, among others. Businesses can combine VWO Insights with a variety of third-party programmes, including WordPress, Magenta, Shopify, and Clicktale, thanks to the API it provides. Additionally, it enables users to categorise website visitors depending on a variety of factors, such as repeat or new visitors, localities, preferred languages, and operating systems.

Screenshots & Videos

Pricing

Free Trial Available
Starts at $169.00. Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

72%
Momentum

66%
Popularity

64%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Online

VWO Insights Features

Show Feature Explanation

Heat Map Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Team Sharing

Used to share the heatmaps, recorded sessions and other analytics with your team for coordination

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Form Testing

Offers to check the performance of the forms and identify the fields negating visitor's interest

JavaScript Error Detection

Helps to detect any error in JavaScript that is resulting in bugs on the website

Custom Targeting

Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.

Optimization Tool

Enables optimization of contents/elements of your website without using any third-party application

Funneling

Helps to identify pages/parts of your website responsible for the drop of a potential customer

Customer Feedback

Helps the website owner to receive customer feedback directly from the website

Chat Integration

Enables website manager to chat directly to the visitor in order to address his/her query

Real-time View

View real-time live interaction of visitors on the website

Filtered Results

Offers to filter the results based on regions, devices and other criteria.

Session Recording

Enables one to record remote access, support sessions, and meetings

A/B Testing

Compares two versions of your website to see which one performs better

VWO Insights Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Subscription )

Pricing Plans

Growth $169.00 $169.00 per month

For 10000 Monthly Visitors

Get started with visitor research

Features

Number of Running Funnels : 5
Basic Funnel Reporting
Heatmap
Clickmap
Cross Device
Observations
Heatmap Comparision
Share
Observations with Automatic Screenshot
Test Variation Heatmap
Page and Session Level Recordings
Saved Recordings : 100
Observations with Recording Snapshot
Number of Active Forms : 5
Conversion Funnel Report
Drop Off Report
Targeted Forms
Number of Responses : As per MAU
Number of Active Surveys : 2
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Targeting
Export CSV
Website Reviews
Report Segmentation : Segment Gallery
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban : Standard
Ideafactory
Users : Unlimited
Subaccounts : 1
Integrations : Standard
Data Retention : 1 month
Business Goals : 20
GDPR compliance
Support Availability : 24 X 5
First Response Time (Working days only) : 8 hours
Email Support
In Product Chat Support

Based upon the Number of Monthly Visitors, the pricing plan varies.

PRO Custom

Advanced visitor research and behavior analysis with intuitive reporting.

Features

Number of Running Funnels : 10
Basic Funnel Reporting
Funnel Drop Off Report
Advanced Funnel Filtering
Heatmap
Clickmap
Cross Device
Observations
Heatmap Comparision
Share
Scrollmap
Download
Browsable Heatmap
Observations with Automatic Screenshot
Test Variation Heatmap
Advanced Heatmap Filtering
Heatmap Views
Page and Session Level Recordings
Download
Session Filters
Advanced Recording Filters
Test Variation Recording
Saved Recordings : 250
Observations with Recording Snapshot
Recording Views
Number of Active Forms : 20
Conversion Funnel Report
Time Report
Hesitation Report
Refill Report
Ignore Report
Drop Off Report
Targeted Forms
Number of Responses : As per MAU
Number of Active Surveys : 7
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Exit Intent
On-Scroll Trigger
Customize Welcome/Thank you
Custom Styling
Variation Survey
NPS
Targeting
Export CSV
Website Reviews
Report Segmentation : Basic
Targeting
Saved Segments
Geo Targeting
Custom Javascript
Cookie Based Targeting
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban : Standard
Ideafactory
Users : Unlimited
Subaccounts : 3
Integrations : Standard
Data Retention : 2 months
Business Goals : 50
GDPR compliance
Support Availability : 24 X 5
First Response Time (Working days only) : 6 hours
Email Support
In Product Chat Support
Phone Support

Enterprise Custom

Best for large teams with high traffic websites

Features

Number of Running Funnels : 20
Basic Funnel Reporting
Funnel Drop Off Report
Advanced Funnel Filtering
Heatmap
Clickmap
Cross Device
Observations
Heatmap Comparision
Share
Scrollmap
ClickArea
Element List
Download
Browsable Heatmap
Observations with Automatic Screenshot
Test Variation Heatmap
Advanced Heatmap Filtering
Heatmap Views
Page and Session Level Recordings
Download
Session Filters
Advanced Recording Filters
Test Variation Recording
Saved Recordings : 1000
Observations with Recording Snapshot
Recording Views
Number of Active Forms : 50
Conversion Funnel Report
Time Report
Hesitation Report
Refill Report
Ignore Report
Drop Off Report
Targeted Forms
Number of Responses : As per MAU
Number of Active Surveys : 15
Basic Layouts
Question Types
Basic Triggers
Multi Question Survey
Question Bank
Support for Multiple Languages
Basic Themes
Exit Intent
On-Scroll Trigger
Customize Welcome/Thank you
Survey Logic
Custom Styling
Custom Triggers
Variation Survey
Whitelabeling
Survey Analysis with Recordings
NPS
Targeting
Export CSV
Website Reviews
Report Segmentation : Advanced
Targeting
Saved Segments
Geo Targeting
Custom Javascript
Custom Dimension : 50
Behavioral Analysis
Cookie Based Targeting
IP Based Targeting
Advanced Segment Logic
Observation plugin
Hypotheses
Hypotheses prioritization + Kanban : Standard + Custom
Ideafactory
Users : Unlimited
Subaccounts : 5
Integrations : Standard + Custom
API Access
Data Retention : 3 months
Business Goals : 75
Single Sign On
GDPR compliance
Support Availability : 24 X 7
First Response Time (Working days only) : 4 hours
Email Support
In Product Chat Support
Phone Support
Dedicated Account Manager
Onboarding and Training

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 12/09/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about VWO Insights Pricing

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VWO Insights Reviews

User Rating

4.5/5 (Based on 51 Ratings)

Rating Distribution

Excellent
52.9%
Very Good
41.2%
Average
5.9%
Poor
0%
Terrible
0%

User Sentiments

Easy to Use Interface, Comprehensive A/B Testing Features, Detailed Reporting and Analytics, Valuable Heatmaps

Occasional Software Bugs or Glitches, Limited Mobile Experience, Complex Advanced Features, Heatmap Functionality Issues

Do You Use VWO Insights?

Write a Review

Review Summary

VWO Conversion Optimization Platform receives mixed reviews. Users praise its quick and easy installation, user-friendly documentation, and powerful A/B testing features, particularly the Multi-Arm Bandit approach. The platform's dashboard and performance tracking tools are also highly appreciated. However, some users find the core editor clumsy for complex customizations and the heatmap tool buggy and slow. The platform's pricing can also be seen as a deterrent for some. Overall, VWO is a good entry-level tool for conversion rate optimization with strong customer support but needs improvement in certain areas such as UI clarity and mobile optimization.

Pros

Easy installation using Smart Code, eliminating lengthy setup hassle.
Userfriendly documentation enables quick learning and onboarding.
Powerful A/B testing capabilities for website optimization and improved user experience.
Provides valuable insights into user behavior through heatmaps, clickmaps, and session recordings.

Cons

Core editor tool can become cumbersome with multiple customizations.
Heatmap functionality is sometimes buggy and slow, missing certain areas.
Limited multipage testing capabilities, requiring multiple setups for comprehensive analysis.
Pricing can be expensive, especially for features not available in lower tiers.