Crimson Hexagon

Pros: I love the affinities feature which adds a little extra something when you're digging into social insights for an audience

Cons: Sometimes its a bit hard to pilot, and if you do not constantly make sure your monitor is enabled you may lose work

Pros: Crimson Hexagon has for years been the best tool for detailed analysis of the largest set of publicly-available online conversations. You are easily able to get to post-level analysis. Wide variety of keyword analyses. Depth of affinities data is unique to this platform.

Cons: About the most expensive tool in the competitive set, influencer ID has become much less useful since the loss of Klout, spam filtering is manual, image analysis costs extra. Some features feel designed by engineers, not marketers - cool idea, not practical.

The future of the industry is in question as Facebook continues to reduce access to data, Twitter conversation quality worsens, and spam proliferates. This and all platforms are at the mercy of other companies' APIs and privacy rules as well as the whims of user platform and content preferences.

Pros: I really like how easy it is to get access to the insights I need. The HelioSight tool is perfect for any Social Media Analyst. You can grab curated insights about almost any campaign you run.

Cons: The only thing I am not a fan of is sometimes I feel like the VFX industry isn't represented well in the analytics. Image recognition and a few other features sometimes feel off. It is easy to recognize coffee in an image but recognizing The Foundry's Nuke X software being used in an image is much more difficult.

Pros: Crimson Hexagon has a lot of brand equity in the social listening space. They are specifically known as a commonly used tool for deriving consumer insights from social media content and are well entrenched in the Media and Entertainment space.

Cons: Couple big things: it's one of the priciest systems out there on the market. You should be fully committed to the vision at risk of buyers remorse. Many other players are worth considering as near peers at much more reasonable price points. They are highly reliant on the Twitter firehose. This granular data access enables some really neat features like affinities between interrelated groups but it is not an ideal fit for PR/Marketing/Comm's team who require broader source coverage. They emphasize their expertise in machine learning. It's not all smoke and mirrors but be wary of over reliance on their systems. Why? Training periods can take up to 10 days for a given topic. Good luck if you are on a tighter deadline. Also, what if your analytical priorities change or you don't like the results?

Overall: Powerful analytics but at what cost?

Pros: Crimson provides some of the best sentiment data with data dating back to almost a decade. Automated reports, dashboards, and training make this one of the better tools we have used.

Cons: There is so much data it can be hard to get used to how to filter and sort through it all when you are first getting into the tool.

Pros: There is a TON of information you can get from Crimson Hexagon that is easily accessible as long as you know where to find it. Crimson Hexagon provide's a lot of different ways to look at the data so you're able to analyze it and easily build out the story you're looking for.

Cons: The user interface is not super intuitive and the trainings they provide are not very helpful. They're long and show us things that we won't necessarily be needing the tool for (in my position).

Pros: Love their new features, esp Heliosight which allows quick easy access. I also enjoy their API which has been useful

Cons: No snapchat, limited capabilities with new technologies. Twitter is their main source and not always as helpful

Overall: Love the deep social insights

Comments: Crimson Hexagon's Forsight platform has gotten progressively better each year. I especially like the new emotion breakdown as it gives a more robust picture than positive/negative/neutral. I would like to see some way of aggregating what link is being shared most often in social content.

Comments: It is not usual to find a website with such number of reports clearly oriented to educate clients in the discipline of social intelligence. Proactivity is another character on the staff dna: going one step forward on client needs.