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Updated on: October 31, 2020
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Marketing Attribution Software

Marketing Attribution Software helps businesses to assess the ROI of marketing channels and choose the winning choices that contribute to the success of their marketing and sales teams. With this tool, marketing teams can create attribution models and pull the data from several marketing channels to understand which exercise worked better and how?

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rampmetrics

Marketing Analytics Software
(3 Ratings)

rampmetrics helps marketing teams shift from reactive, incomplete reporting to in-depth, actionable marketing insights. Modern Marketing strategies and techniques are creating a need for more advanced forms of measuring marketing impact. First Touch and Last Touch attribution are useful but do not... read more

Roivenue

Maximize Your Marketing ROI
(11 Ratings)

Roivenue is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. Compare different data-driven marketing attribution models and get simple and actionable insights. All performance metrics are available in just two clicks. Zoom in on a specific part... read more

Attribution

Built For Data-Driven Marketing
(31 Ratings)

Attribute marketing spends on revenue growth with the most powerful multi-touch attribution and ROI tracking available. Easy setup and a smart interface with intuitive workflows offer advanced visualizations and unlimited reporting flexibility. Attribution keeps a full browsing history for each... read more

Bizible

B2B Marketing Attribution Software
(309 Ratings)

Bizibles B2B marketing attribution and revenue planning software enable hundreds of companies to measure and plan for revenue. Omnichannel, Every touch Attribution marketing attribution data to align teams under one goal: revenue. From CMO to channel manager, Bizible provides the data and insights... read more

Full Circle Insights

Response Management Software
(3 Ratings)

Full Circle Insights delivers sales and marketing performance management solutions to optimize a company’s marketing mix and drive more revenue. Track lead responses throughout funnel stages and get a closed-loop view of their outcomes, from source to result. Unlock comprehensive lead tracking... read more

Wicked Reports

Multi-channel attribution for marketers
(3 Ratings)

Wicked Reports is a marketing analytics company that provides subscription-based, actionable reports on marketing results at each stage of the customer’s journey from the first click to sale. The map attribution models to marketing campaign goals so you can measure and act on marketing’s impact... read more

C3 Metrics

Cross-Platform Advertising Attribution
(2 Ratings)

C3 Metrics makes marketing work better. The Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. MMM accounts for exogenous factors including competition and business trends which provides for making smarter budget... read more

Prismana

Lead Attribution For Small To Mid-Sized Businesses
(4 Ratings)

Prismana is an online lead attribution and ROI calculation platform built from the ground up to help businesses measure the efficacy of their efforts. Although they live in a mobile world, people don't always use the phone as, well, a phone. They often prefer to email or fill out a form. That will... read more

CaliberMind

B2B Marketing Analytics

CaliberMind is a leading B2B Customer Data Platform for Revenue Marketers, bringing together data analytics, attribution, and smart workflow automation. With CaliberMind, you can quickly visualize which campaigns and channels drive performance at each stage of the buyer journey. Automatically... read more

OptiMine Insight

Agile cross channel attribution

OptiMine Insight works together to measure the contributions and value of all campaigns and then guide you to an optimized media plan. The most actionable, detailed measures, guidance and recommendations- at ad and campaign levels- across both digital and traditional marketing channels. Delivering... read more

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List of Marketing Attribution Software

PRODUCT NAME AGGREGATED RATINGS (OUT OF 5)
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4.9
4.7
4.6
4.2
3.8
3.8
2.8
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