What do you like best?
The platform is very easy to navigate and the design is intuitive. Ability to segment our customers (contacts and send targeted emails is another great feature of the platform.
But I think for me one of the best things is the customer support and implementation of new features. I always can rely on a quick reply from Prezly support team, sent directly form the platform. I also appreciate the opportunity to be able to add future improvements or features in the list for Prezly's consideration and potential implementation.
What do you dislike?
I'd like to have more functionality in terms of the story's design (fonts, formatting, alignment of text and images. Also, it would be great if we could add several stories into one campaign.
It would be great to have a calendar view of the scheduled stories / campaigns to see the planned communication for a month, for example, in one place, and, change it, if needed, according to the company's goals.
Recommendations to others considering the product
I would recommend anyone considering using Prezly evaluate their internal communication strategy first, and understand what they would need form a communication tool and how they could use it. It helps to understand how Prezly can benefit the company's goals, and how it can fit its marketing / communication strategy.
What business problems are you solving with the product? What benefits have you realized?
We are using it as a marketing tool to promote certain material to each individual group of our clients. Our company's website on Prezly serves as a newsroom for our clients, while Prezly campaigns act as a personalised newsletter, targeting specific groups of our clients.