Muck Rack is PR Software. Muck Rack offers the following functionalities:
- Contact Management
- Campaign Management
- Communications Calendar
Learn more about Muck Rack features.
MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter.
| Support | Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | NA | Location / Phone Number | New York, NY / (212) 500-1883 |
| Deployment | SaaS/Web/Cloud | Category | PR Software |
Disclaimer: The pricing details were last updated on 20/08/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Muck Rack is PR Software. Muck Rack offers the following functionalities:
Learn more about Muck Rack features.
No, Muck Rack does not provide API.
What do you like best?
Muck Rack has done a great job integrating a media database with a CRM. It is easy to find reporters, set up a media list, use the platform to pitch directly to those reporters and then track responses.
What do you dislike?The interface is generally good but it's not always intuitive. Muck Rack does a good job of providing Help articles and quick help via online chat.
What problems are you solving with the product? What benefits have you realized?Better media research: more thorough media lists and better able to customize pitches because of the information that I can get more efficiently through Muck Rack. Easy reporting to clients.
What do you like best?
I have used many media/press databases in the last decade and Muck Rack has been one of the best experiences so far.
What do you dislike?A lot of times articles generated in a reporter's profile are repetitive. I understand they are pulled from syndicated sources but I wonder if there is a way to streamline that and show only the original articles and just include a blurb saying "this article appear in X other outlets, click here to find out more."
What problems are you solving with the product? What benefits have you realized?Finding the most up to date information on reporters as well as news outlets.
What do you like best?
MuckRack is my secret ingredient when it comes to building strong PR campaigns. My favourite feature is the comprehensive database since I do PR in 5 countries.
What do you dislike?I'd love the ability to find podcast and radio opportunities.
Recommendations to others considering the product:Spend time searching multiple keywords.
What problems are you solving with the product? What benefits have you realized?MuckRack has helped me reach reporters and journalists I didn't even know existed.
What do you like best?
Up-to-date database, easy to use. Pitching feature is fantastic and I love being able to track open rates.
What do you dislike?It's pricey -- worth it, but wish we could afford to have an account for everyone on our team.
What problems are you solving with the product? What benefits have you realized?Much easier to maintain media lists and create them on the fly for targeted pitching. Super easy to report out to clients. Easy to keep notes about different writers.
What do you like best?
I think it has a very accurate database, I also like that I can see if a reporter is relevant to me based on their past articles and social media profiles.
What do you dislike?I wish the database was a bit bigger and had more reporters that wrote for local/regional publications.
What problems are you solving with the product? What benefits have you realized?Finding journalists to reach out to
What do you like best?
As a journalist myself, I find Muckruck informative on keeping up with fellow reporters-- as well as seeing where my articles have been aggregated and sent to wherever else as well.
What do you dislike?There should be more options to follow links and see how far an article has reached as well as get a basic timeline for both the story and the author of the article.
Recommendations to others considering the product:MuckRuck is great to catch up with the news stories of some of the best journalists in the field, and offers a great plethora of all authors who may have previously written for a publication as well as what future up and coming reporters a news agency may have just hired.
What problems are you solving with the product? What benefits have you realized?Not so much problems as it provides a fact based and verifiable area for finding some of your favorite journalists and see what they are up to, as well as see what articles and news stories they are following that you should do so as well.
What do you like best?
I love the various filters that MuckRack provides—it makes creating media lists so much more efficient.
What do you dislike?I don’t like that sometimes the beats of reporters are not updated with what they currently work on. You have to always double check on their social platforms to make sure
What business problems are you solving with the product? What benefits have you realized?Media lists
What do you like best?
They have almost every single press contact I might need ever. Its amazing
What do you dislike?Sometimes the filters don't clear out when you're searching a new contact
Recommendations to others considering the productIF you can afford it, do it.
What business problems are you solving with the product? What benefits have you realized?Finding press contacts that dont make their info public - also realized its great for tracking down their social media pages if I want to see their interests etc to further narrow down my target lists
What do you like best?
It is such a reliable source for contacts. Often times when using other databases, they are outdated or do not have certain contacts. Muckrack on the other hand has every contact I could ever need and also list out their recent work which is a really great help when researching new outlets.
What do you dislike?I like basically everything about Muckrack and wish that my company used this program as our main source for finding contacts.
Recommendations to others considering the productI believe it is more beneficial for PR specialists to invest their money in MuckRack for media contact purposes than other databases because it is up to date and almost always has the contact info of the person you need.
What business problems are you solving with the product? What benefits have you realized?They allow you to find contact information for various editors with ease.
What do you like best?
This is a very comprehensive aggregation product that allows you to see either yours or another journalist's body of work in one place, or to search a publication.
What do you dislike?Journalists don't seem to be updated all that well. This may be a passive feature in which someone has to report that a journalist is no longer at the publication, but many of them seem out of date.
What business problems are you solving with the product? What benefits have you realized?The email is a good aggregation and the site makes it very easy to search work done by prospective employees.
The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com
