Muck Rack is PR Software. Muck Rack offers the following functionalities:
- Contact Management
- Campaign Management
- Communications Calendar
Learn more about Muck Rack features.
MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter.
| Support | Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | NA | Location / Phone Number | New York, NY / (212) 500-1883 |
| Deployment | SaaS/Web/Cloud | Category | PR Software |
Disclaimer: The pricing details were last updated on 20/08/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Muck Rack is PR Software. Muck Rack offers the following functionalities:
Learn more about Muck Rack features.
No, Muck Rack does not provide API.
Muck Rack has done a great job integrating a media database with a CRM. It is easy to find reporters, set up a media list, use the platform to pitch directly to those reporters and then track responses.
The interface is generally good but it's not always intuitive. Muck Rack does a good job of providing Help articles and quick help via online chat.
Better media research: more thorough media lists and better able to customize pitches because of the information that I can get more efficiently through Muck Rack. Easy reporting to clients.
I have used many media/press databases in the last decade and Muck Rack has been one of the best experiences so far.
A lot of times articles generated in a reporter's profile are repetitive. I understand they are pulled from syndicated sources but I wonder if there is a way to streamline that and show only the original articles and just include a blurb saying "this article appear in X other outlets, click here to find out more."
Finding the most up to date information on reporters as well as news outlets.
MuckRack is my secret ingredient when it comes to building strong PR campaigns. My favourite feature is the comprehensive database since I do PR in 5 countries.
I'd love the ability to find podcast and radio opportunities.
Spend time searching multiple keywords.
MuckRack has helped me reach reporters and journalists I didn't even know existed.
Up-to-date database, easy to use. Pitching feature is fantastic and I love being able to track open rates.
It's pricey -- worth it, but wish we could afford to have an account for everyone on our team.
Much easier to maintain media lists and create them on the fly for targeted pitching. Super easy to report out to clients. Easy to keep notes about different writers.
I think it has a very accurate database, I also like that I can see if a reporter is relevant to me based on their past articles and social media profiles.
I wish the database was a bit bigger and had more reporters that wrote for local/regional publications.
Finding journalists to reach out to
As a journalist myself, I find Muckruck informative on keeping up with fellow reporters-- as well as seeing where my articles have been aggregated and sent to wherever else as well.
There should be more options to follow links and see how far an article has reached as well as get a basic timeline for both the story and the author of the article.
MuckRuck is great to catch up with the news stories of some of the best journalists in the field, and offers a great plethora of all authors who may have previously written for a publication as well as what future up and coming reporters a news agency may have just hired.
Not so much problems as it provides a fact based and verifiable area for finding some of your favorite journalists and see what they are up to, as well as see what articles and news stories they are following that you should do so as well.
I love the various filters that MuckRack provides—it makes creating media lists so much more efficient.
I don’t like that sometimes the beats of reporters are not updated with what they currently work on. You have to always double check on their social platforms to make sure
Media lists
They have almost every single press contact I might need ever. Its amazing
Sometimes the filters don't clear out when you're searching a new contact
IF you can afford it, do it.
Finding press contacts that dont make their info public - also realized its great for tracking down their social media pages if I want to see their interests etc to further narrow down my target lists
It is such a reliable source for contacts. Often times when using other databases, they are outdated or do not have certain contacts. Muckrack on the other hand has every contact I could ever need and also list out their recent work which is a really great help when researching new outlets.
I like basically everything about Muckrack and wish that my company used this program as our main source for finding contacts.
I believe it is more beneficial for PR specialists to invest their money in MuckRack for media contact purposes than other databases because it is up to date and almost always has the contact info of the person you need.
They allow you to find contact information for various editors with ease.
This is a very comprehensive aggregation product that allows you to see either yours or another journalist's body of work in one place, or to search a publication.
Journalists don't seem to be updated all that well. This may be a passive feature in which someone has to report that a journalist is no longer at the publication, but many of them seem out of date.
The email is a good aggregation and the site makes it very easy to search work done by prospective employees.
