PathFactory

About PathFactory

PathFactory is an intelligent solution used to accelerate nurturing, improve win rates, and understand content performance of a website. It reduces friction by building real-time content journeys using AI-based technology and eliminating hard gating. Businesses can focus their sales and marketing efforts where their audience is spending the most time. Users can get the most out of every click by giving their audience everything they need in real-time. It helps businesses nurture in real-time using bingeable content tracks and micro-personalized content journeys. Brands can accelerate the content journey by allowing their audiences to self-nurture after every time they click on content from any channel. Businesses can quickly uncover which assets are performing better, so they can replace the bottom performers with top ones. Users can make changes to formats like content, forms, and styling that boost their campaign performance quickly and easily. Businesses can understand the performance of every channel based on the content consumption of the audience and double down on investments with vendors who drive the best audiences.