Home/Marketing Analytics Software/Morphio
Updated on: October 24, 2021

What is Morphio ?

Morphio

AI-driven Marketing Prediction Platform
(24 Ratings) Write Review

Morphio is an AI tool for digital marketers that enables them to scale their data analysis efforts. This makes it easier for marketers to incorporate the effect of past data while trying to predict future trends. And with the ability to include countless data sets into their marketing efforts, users can correlate data with their respective ROI. With hands-on data analytics automation, users receive the ability to grow their skill sets overnight along with the ability to scale. With a proprietary algorithm, users receive constant insights that can boost their bottom line. Users can also seamless aggregate their campaign performance and focus on the most priority metrics. They can also integrate their Search, Display, and Social Media marketing data on a single platform and easily monitor both paid and organic results with the data visualization tool. Other features include defining traffic, conversion, and ROI goals, being alerted about campaign data abnormalities, and more.

Morphio Technical details

Support Online Customer Type Medium Business Small Business
API NA Location / Phone Number Toronto, Ontario - M5V 1X6 / (647) 367-2457
Deployment SaaS/Web/Cloud Category Marketing Analytics Software

Morphio Pricing

Pricing ModelFree Trial , Subscription
Starter
$995 /Year

Ideal for a business with 1 Google Analytics view and centralized data.

Features

  • 1 Google Analytics view
  • 1 User

All the Plans includes these Features

  • Goal Setting
  • Anomaly Detection
  • Audience Segmentation
  • Smart Campaigns
  • Channel Data Aggregation
  • Custom Slack Integration
  • Google Analytics
  • Google Ads
  • YouTube
  • Instagram
  • Facebook
  • Bing
Essential
$2,995 /Year

Great for businesses with 1-5 Google Analytics views and broad marketing assets.

Features

  • 5 Google Analytics views
  • 5 Users
  • Includes features of All Plan

Premium
$4,995 /Year

Features

  • 25 Google Analytics views
  • 25 Users
  • Includes features of All Plan
Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 03/05/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Morphio pricing.

Morphio FAQs

No, Morphio does not provide API.

Ask the Community View Community

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Morphio Reviews

OVERALL RATING
4.4
Based on 24 Rating(s)
Rating Distribution
  • 95.5 %
  • 4.5 %
  • 0 %
  • 0 %
  • 0 %
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Brandon M
Brandon MSource : g2crowd.com
(Reviewed on 17 August 2020) "The Future of Marketing Analytics (+ a Must for Agencies, Teams, Entrepreneurs Heavy on Digital Ads)"

What do you like best?

The KPI calculator! Easy to set useful goals. The tool walks you through calculating reasonable goals for relevant KPIs, based on your focus and if available past performance data. Helps you set targets and figure out what type of movement you need to attain on your KPIs to hit your goals. It's what's missing from many analytics tools: a interactive process for helping you establish the sort of things you should track and the targets you should set.

What do you dislike?

The notifications including Slack integration are awesome but could be dialed in a tiny bit and/or include a walkthrough to set the right notification level without trial and error. The tool lets you set thresholds for receiving alerts based on performance changes, with High/Medium/Low sensitivity, plus has settings for weekly email reports. It would be helpful to at least have a walkthrough that helps you prevent getting so many alerts that they just become noise, while letting enough through that you are getting regular, insightful prompts about possible issues and areas of focus.

What problems are you solving with the product? What benefits have you realized?

As a freelancer transitioning into more of an agency, the main benefit has been the Slack notifications of out-of-range performance dips. Helps manage multiple clients and keep them on target. Also helps me assign out work including analytics setups while trusting that good targets will be set, without contributors having to really know all the ins and outs of tracking, analytics, and goal-setting.

...more
Jim O
Jim OSource : g2crowd.com
(Reviewed on 13 May 2020) "An Awesome Tool"

What do you like best?

I like the anomalies and the notifications that Morphio provides us with. It helps streamline our SEO efforts.

What do you dislike?

We would like to be able to pull selective data into our clients' marketing dashboards.

What problems are you solving with the product? What benefits have you realized?

Morphio helps us provide more value in our marketing services.

...more
Mike G
Mike GSource : g2crowd.com
(Reviewed on 04 May 2020) "Simple tool that helps highlight marketing issues and opportunities"

What do you like best?

The setup is easy and the interface is generally intuitive

What do you dislike?

Would love to see more integrations with more marketing channels (e.g. Snapchat, Pinterest, etc.) and possibly with CRMs (for B2B) because while estimated revenue metrics are great as proxies, it would be best to have the real numbers in here as well.

What problems are you solving with the product? What benefits have you realized?

Pulling out audience insights; ensuring all landing pages are live and don't have issues; ensuring we stay on budget and don't overspend.

...more
Analyn Braza-Stull
Analyn Braza-StullSource : trustpilot.com
(Reviewed on 30 January 2020) Must Have Platform for SEO Strategy and Reporting

Morphio has been a tremendous help in creating seo strategy and analytics reporting for my website clients. Because of this platform I am able to upsell my services to offer monthly SEO services and web traffic reporting with the ability to track Facebook and Google Ad efforts. No more signing into multiple google analytics accounts - everything is in one place. Definitely a must-have for all marketing and digital agencies!

...more
Ryan S
Ryan SSource : g2crowd.com
(Reviewed on 23 January 2020) "Two weeks in and already getting tremendous value!"

What do you like best?

The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful.

What do you dislike?

It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike.

Recommendations to others considering the product:

If you need to get actional insight from you Analytics and Ads accounts, this tool will cut your time to action down substantally.

What problems are you solving with the product? What benefits have you realized?

I am able to get actionable insights quickly. I can see if we are on target and what segments are outperforming others. This tool give us an edge over other agencies and client competitors. The SEO tools are a great addition to the tools we already use. They fill the gaps and allow us to be more competitive and stay ahead.

...more
Jake M
Jake MSource : g2crowd.com
(Reviewed on 31 December 2019) "Focused Metrics, Automated Insights and Effective Reporting Dashboards"

What do you like best?

I like that it is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts.

What do you dislike?

Very happy overall with the product but I feel like there could be more flexibility with the number of views we can set up at one time for per account / web property / client.

What problems are you solving with the product? What benefits have you realized?

Morphio gives us peace of mind, by sending us alerts in Slack when there is an anomaly good and bad. It helps eliminate analysis paralysis by focusing on key data points that we set or recheck every quarter. It also solves client-side reporting and dashboards for many of our clients.

...more
Analyn B
Analyn BSource : g2crowd.com
(Reviewed on 18 December 2019) "Great for Building Growth Strategies!!!"

What do you like best?

I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.

What do you dislike?

So far - I have not seen anything that I don't like. I know that this platform will continue to evolve and I am looking forward to new features.

Recommendations to others considering the product:

Always ask questions! Check out resources that they offer to educate yourself on how to understand and manage your projects using the platform. Join their Slack community - there will be people there to help you navigate and understand the platform at its potential.

What problems are you solving with the product? What benefits have you realized?

I am figuring out all of my competitors - what keywords are working for me and it also helps me keep track of my Google Ads effort - reporting,budgeting and more.

...more
Sinan M
Sinan MSource : g2crowd.com
(Reviewed on 18 December 2019) "Saves time and money. Shows data quickly. Super easy to navigate."

What do you like best?

The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?".

Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to cart, or purchases.

Their system also features an Easy to setup competitive analysis part. You can use that to track your competitors from the first 5 pages of Google.

Ultimately, Morphio Saves time when you have too many clients/businesses you're doing analytics for.

Finally it's Way quicker and easier to understand than Google analytics.

All in all 5/5 stars

What do you dislike?

Looking forward to when they implement more data about traffic acquisition, such as what channels are working best. What I would also like to see is have them grow the capabilities of Anomalies. Advanced AI learning, or whatever you call it, is becoming more and more valuable. This means having the system give more and more feedback on opportunities in optimization for your site.

What problems are you solving with the product? What benefits have you realized?

Saving time when reviewing multiple client analytics, and as a result, saving $$$.

I log into Morphio about once a day, and it takes me less than 20 minutes to do work that would take me an hour plus.

...more
Naresh B
Naresh BSource : g2crowd.com
(Reviewed on 27 November 2019) "Best Analytics platform in the market"

What do you like best?

I can see more features in Morphio compared to the other market platforms.

Life cycle platform is the best thing in Morphio. Most recommended platform in all.

What do you dislike?

I live everything in this platform. I don't see any difficulties here. Compared to other platforms it better issue resolutions.

Recommendations to others considering the product:

I feel this is the best tool in the market compared to the other Analytics tools. More over its user friendly. Mostly recommended.

What problems are you solving with the product? What benefits have you realized?

I can see the problems while extracting some reports. But we can resolve the issue.

Using user Guide section, we can resolve all those issues.

...more
Jason P
Jason PSource : g2crowd.com
(Reviewed on 04 September 2019) "Your next favourite marketing tool"

What do you like best?

Morphio's integration with Slack means you'll never miss anything. Not to mention its use of AI to detect "anomalies" in your marketing efforts. Morphio brings all of your important insights into one (very beautiful) dashboard. The Forecast feature takes the guesswork out of optimizing ads.

What do you dislike?

The KPI graph loading times could be slightly improved but it has never caused a problem.

Recommendations to others considering the product:

Definitely give Morphio a whirl. The free plan is very generous in that it's not limited at all and when it's time to upgrade, you'll have no problem offsetting the monthly fee. There's no harm in trying and you'll definitely find a use for it in your software stack.

What problems are you solving with the product? What benefits have you realized?

Morphio's AI is discovering anomalies before we are. This lets us stay on top of things instead of playing "catch up." This allows us to make better use of our time. Also being able to see all of our important data in one spot helps.

...more
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Videos on Morphio

Morphio - Introduction
Morphio - Introduction
Introducing Morphip

Morphio Screenshots

Morphio screenshot
Morphio screenshot
Morphio screenshot

Morphio Integration

Slack
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Disclaimer

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