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Funnel is an automated data collection and marketing report software, offering active integrations with 500+ data sources. The software can be used by IT engineers, analysts and those linked with digital marketing. It collects relevant data across multiple data sources, maps them in real-time and powers up the business intelligence tool. Business houses associated with e-commerce can use Funnel to replace their manual data collection process. They can also generate intuitive marketing dashboards and reports using the same, and make smart business decisions in real-time. The scheduled export feature offered by Funnel ensures updated data management and on-time access. Its unified connector option ensures integrated connections across data within minutes. Businesses can also use the automated data warehouse export mechanism offered by the software to generate a centralized marketing overview of their own. They can generate custom metrics within Funnel, leveraging on formulas, conditions and automated tools.
| Support | Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | Stockholm, Sweden | |
| Deployment | SaaS/Web/Cloud | Category | Marketing Analytics Software |
Disclaimer: The pricing details were last updated on 17/08/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Yes, Funnel.io provides API.
What do you like best?
Easy to connect ETL from sources to Google BigQuery data-warehouse.
What do you dislike?Needs even more native connectors to be added
Recommendations to others considering the product:Check all of the fields that you need are available from the connectors first.
What problems are you solving with the product? What benefits have you realized?Near real time dashboarding of paid and organic social media sources
What do you like best?
I love that I can pull in data - especially spend - metrics across multiple paid media platforms and analytics platforms all into one dashboard.
Trending is the best tool
Comparing different time periods is also helpful.
What do you dislike?Sometimes the connections break, but that's not funnel's fault - it's mostly the APIs from the providers.
However, I would like for the data to refresh more often if that's possible. Bing data refresh is less frequent than Google.
Recommendations to others considering the product:Great tool for the price. Simple easy to understand data tables. Makes it easy to build and share reports with teams internally and with clients externally.
What problems are you solving with the product? What benefits have you realized?Seeing in "real-time" where we are MTD vs Previous periods on Spend, Revenue, etc. and where we are projected to end for the period (month, quarter, year).
We often create a central dashboard to review all our clients in one go and then build client-specific dashboards.
What do you like best?
Funnel has allowed us to manage the needs of multiple clients across multiple social media platforms. The Funnel dashboards are key to our optimisation processes, as we can pull in data from ALL social sources as well as Analytics data, and compare in one place. We are yet to come across another platform that offers this, and it is very time efficient when managing campaigns.
What do you dislike?The only downside to using Funnel on a large scale is that the dashboards are all in one place. We have hundreds of dashboards for multiple campaigns. It would be great if dashboards were in folders, so we could have different campaign objectives in different folders or files. This would make the user experience even better.
What problems are you solving with the product? What benefits have you realized?Not only do we have an amazing and very dedicated account manager, the online chat response is extremely responsive. They follow up on every question and query raised by myself and my team, and ensure any problems have been solved. We also wanted to add a custom data source for a social media platform that is only used in Germany, so was an unknown to Funnel. However, the team worked with us, and the platform directly to integrate the systems.
What do you like best?
- One place: Funnel allows us to gather all advertising metrics in one place - a huge time saver and great way to get a fast and clear overview.
- Set-up effort: Funnel has direct connections with very many platforms creating easy set up and allowing for quick presentation and visualization of advertising metrics
- Export: Funnel allows you to keep your data where it is most suitable for you, whether it is on the funnel platform, exporting to data warehouse, or exporting via API.
- User friendly: intuitive design and easy to use
- Support: Very fast and helpful support team
What do you dislike?We have been using Funnel for a bit over one year and I have not had any issues that the support team has not been able to help me out with - so nothing to dislike!
What problems are you solving with the product? What benefits have you realized?We are using 25 different advertising platforms across 9 markets which entails alot of time spent on gathering data. With Funnel we now have the ability to spend that time on analyzing the data instead of gathering it. We are more in control than ever when it comes to our visibility and marketing spend.
What do you like best?
The help of the developers was extraordinary! Especially developer Bruno helped us immensely and we would not have been able to solve this problem without his help.
What do you dislike?Nothing, perhaps only faster response time
Recommendations to others considering the product:Really great software!
What problems are you solving with the product? What benefits have you realized?We are merging marketing data from +10 channels and our website sales.
What do you like best?
I like the reality the Funnel gives you both Google Analytics information and advertisement plattform information in one spot for extraordinary knowledge on how all advanced diverts are performing as far as traffic, changes and expenses. Extraordinary dashboard and announcing capacities. Simple to utilize and arrangement. You have essentially every measurement there is from Analytics + the cost information from advertisement stages. Supports likewise constructing your very own custom measurements. You can likewise transfer advertisement stage information to Google examination through Funnel which is an exceptionally pleasant component!
What do you dislike?You won't locate each and every stage upheld in Funnel right now. In case you're an organization, this may be an issue contingent upon what stages you have to give an account of, yet in case you're a littler business, you'll likely discover all that you need. It's additionally essential to take note of that the library of bolstered/associated applications and stages is developing normally, so there's still a lot of space for Funnel to develop.
Recommendations to others considering the product:In the event that you're contributing an inordinate measure of vitality attempting to get a graph of all your mechanized exhibiting spend - this is the mechanical assembly for you (and yes it does all things considered significantly more anyway for me this is the best achievement.
What problems are you solving with the product? What benefits have you realized?Overseeing spends over every single advanced stage has dependably been a noteworthy test, and Funnel enables us to imagine genuine versus planned spends on a month to month premise initially. Likewise, we're at present working Funnel into our month to month revealing work process, which has dependably been an enormous cerebral pain because of its manual nature. Channel will enable us to streamline and robotize a lot of that work process and enable us to concentrate on examination and proposals instead of structure reports each month.
What do you like best?
i love funnel for the following reasons
1 it enables our analytical team to provide complete,unified and quality data to our marketing team for the company.
2 our company is data driven it enables our marketer to collect marketing data and visualize it to our company business intelligent systems.
3 it saves time and eliminate errors from manual data entry.
4 it enables us to be in control in how our company is tracking against budget and targets in real time.
5 it enables us to upload advertising cost data to google analytics and addition to it creates dashboard and reports with our marketing team.
What do you dislike?up to this far we have used this software we have found nothing to dislike it because it`s more helpful and supportive in the field of marketing and advertising.
Recommendations to others considering the product:it makes marketing and advertising easier moreover it increases life span of the company because of providing up to date data hence you are able to compete competitively with other companies.
i recommend it. great experience .
What problems are you solving with the product? What benefits have you realized?it have improved our company in marketing performance hence it boosts our sales and increase our marketing segmentation.
it have replaced our manual spreadsheet with software hence the data is always up to date which makes us more efficient.
What do you like best?
That I don't need to put in hours a really long time every month, breaking down the entirety of my traffic sources. Channel gives me all that I need initially.
The client support is extremely incredible too and not just have I took in huge amounts of stuff from them yet additionally do they offer extraordinary preparing inside the device, help setting up your dashboards and substantially more.
What do you dislike?Nothing truly. I had a few issues with systems/channels that required some work to add to my dashboards yet the help group bailed me out there.
Recommendations to others considering the product:In case you're investing an excessive amount of energy endeavoring to get a diagram of all your computerized showcasing spend - this is the apparatus for you (and yes it does as such substantially more however for me this is the greatest success.
What problems are you solving with the product? What benefits have you realized?Like I referenced previously, Funnel makes my life so a lot simpler with regards to picturing my advertisement spend. In light of that I can undoubtedly observe where I might overspend and where I can spend more.
What do you like best?
ok. Funnel.io is POWERFUL.
We use this for campaigns and cant imagine using anything else. This saved us multiple times, from a broken middle funnel. Most of our customers were not buying.. and couldnt figure out why?! SO with we gave funnel.io a shot.
note: the caveat. This will only be effective if you have a lot of data points to work from . you MUST have run experiements, or have team available who can read data.
end note. so with that beiing said. funnel heps bring all data points together to vew data, and customers in a visual journey. very cool!
What do you dislike?the price.
it's quite pricey, and we use this for big campaigns, if i had more clients, im sure i would use it more. i wisht here was a cheaper solution with limited features. or fremium
Recommendations to others considering the product:Funnel io is great iusually recommend this for hugh product launches, both startup and enterprises.
What problems are you solving with the product? What benefits have you realized?highly complex behavorial funnels
What do you like best?
the plethora of connectors
the bigquery connector that updates regularly every 6 hours
the simplicity of mapping/editing the schema and how it propagates to BigQuery
What do you dislike?the documentation on what each metric/dimension means is not always 100% accurate
Recommendations to others considering the productjust be careful when managing multiple reports from the same source. That tends to convolute the warehouse schema . One way around it is to have one export with all data and then views on top of it that simply filter on funnel_source_id
What business problems are you solving with the product? What benefits have you realized?multiple clients with multiple marketing platforms need their data to be collected and displayed to them. Funnel helps us download data from the widest range of marketing platforms with ease so we spend more time with clients discussing strategy
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