Campaign management means identifying the strategies you will use to support your business goals, then designing, planning, testing, and monitoring the campaign, and analyzing the results along the way.
Gamification is the process of incorporating game elements into nongame environments, like a website, online community, learning management system, or a company’s intranet to increase participation. Gamification aims to involve customers, staff, and collaborators in order to encourage them to
cooperate, share, and communicate.
Social media provides organizations with the ability to tell their story, connect with audiences, and expand their influence. Successful social media response strategies not only promote your goals but feel authentic and welcoming to those you're trying to reach. The management of such responses is called Response management.