Brand24

What do you like best?

What do you dislike?

What business problems are you solving with the product? What benefits have you realized?

Pros: This will show the sentiment and no people react on it of events happened, We used it to take it in a different way to get the best insights. The result is much helpful.

Cons: The price in Indian perspective is not much effective it's high price.

Overall: A great experience while we using for it.

Pros: 1. Generates news feed by collecting the data of people who mention or discuss about your brand.

2. Provides data regarding the volume of discussions and reach of brand related information among customers in real time. Can opt for email and mobile app notifications to monitor the changes in quality and quantity of discussions.

3. Boosts data driven decision making by plotting charts and generating info graphics automatically. Can do sentiment analysis easily.

4. Customer support team is excellent and helps us in understanding the software better.

Cons: 1. Not intuitive to use. Need to follow tutorials, webinars and reference material to learn how to use this tool.

2. Can't customize the templates for generating reports.

3. Software is expensive to purchase.

4. Mobile app should be improved and allow us to access all features provided in the desktop version.

Overall: Helped us to find new customers and engage better with the existing customers in social media.

Pros: The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Cons: A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Overall: Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Pros: With features such as mentions feed, discussion volume chart, marketing analytics, influence score, sentiment analysis,alerts, data exporting and filtering, Brand24 is a leading social media monitoring service that is tailored for businesses of all shapes and sizes.

The many aspects of this service is what makes it so great. It doesn't just focus and excel on one feature, but has a variety of them at a high level.

Cons: The main con for me would be Brand24's ability to only archive a year's worth of data. The cost adds up pretty quickly as well, but luckily I don't have to worry about it personally in our company.

Pros: Brand24 is my daily bread , it gave us lots of insights on the trends , mentions, and the most influential profiles, so instead of working hard and losing time to complete a single task, we created a smarter strategy targeting key profiles and medias.

Cons: We have lots of arabic contents being grabbed , and the emotional analysis does not work on them , so we are doing this work manually .

Pros: Easy to use, catches most mentions via social media but also via web. Price is correct. But the best is the customer support: fast, professional and reliable. This software has a great value for money

Cons: Reports could be more detailed. Also would be great that LinkedIn mentions could be integrated as some companies have their goals on that platform.

Overall: Get informed of our brand awareness daily. Detecting most mentions via web and social media permits us to take action when needed.

Pros: 1. Can get started very fast

2. Easy to use

3. Easy to do changes

4. Extensive reports

5. UI and navigation were clear and easy to understand

Cons: 1. Cannot create custom reports (by users)

2. Limited relevance on Malaysia specific data

3. No Malay language support

4. Drill down reports not available (& in general interactive reports)

Overall: Data on social media popularity of certain persons in Malaysia was sourced through this service and it formed an important part of our overall project.

Pros: The no of times we can change the keyword as per own wish. The keywords can changed instantly and getting results for new keywords in very short span of time. We can also see which people build or tear the reputation of a brand.

Cons: Data downloading is not that good and other big problem is reliability of historical data. If we want to see historical trends then as older the data gets, less reliable it becomes so a customer can't make accurate judgement.

Overall: You don't need to have prior knowledge of social media measurement metrics as it is very easy to set-up an account in Brand24 and it is very customer friendly user interface hence it is easy to use and has very good customer support.

Pros: Easy of use, clear sections and way of operation. I like the way the summary is outlined. Also, it collects data from the past - not so many/but compared to others tools, it does a great job.

Cons: Maybe the fact that not so many user get it from the first time how to add more keywords, after their launch a project. Also, sentiment analysis not so operating in greek language.

Overall: Fast results that are easy to comprehend, and customised reports that anyone could easily understand.