The Fold

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About The Fold

Deep Dive with Clara AI

The Fold is a French tool for social media managers and agencies: clients approve posts in one swipe, then The Fold publishes them. Prepare your posts (copy, visuals, networks, publishing date and approval deadline) with a preview for each network. Your client gets them on their phone as cards: swipe right to approve, left to request a change. No account, nothing to install, and reviewers are free and unlimited. The Fold reminds your client before the deadline, tells you as soon as they reply and keeps proof of every approval: reviewer name, time and approved version. On Facebook and Instagram, you pick the time. Your client approves. The Fold publishes, even more than 29 days ahead. Built for freelancers, agencies (several seats, internal review, white label), companies whose management signs off and town halls whose elected officials approve. Priced per client portfolio, never per reviewer. Data hosted in Paris. The interface is in French. 14-day free trial, no credit card.

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Pricing

Free Trial Available
Starts at $19.0.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

60%
Momentum

60%
Popularity

60%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

Medium Business
Small Business
Freelancers

API Support

Not available

Modes of Support

Business Hours, Online

The Fold Features

Show Feature Explanation

Show Missing Features

Social Media Management Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Auto Publishing

Publishes scheduled posts as and when they become relevant

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Customer Engagement

Enables the brand to maintain contact with their potential customers

Brand Tracking

Helps to know the position of your brand on the social media network

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Collaboration Features

Proofing

Group Calendars

Helps the user to stay updated and alert with upcoming deadlines, important events, dates, etc

Chat (Messaging)

Allows users to collaborate better by exchanging views and collect information through chatting or texting

Version Control

It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Synchronous Editing

Allow users to edit the same document at the same time on a simultaneous basis

Discussion Boards

Provides a virtual discussion site where team members can interact through posted messages or by leaving comments

Cooperative Writing

Allows multiple people work on creating or editing a document

Brainstorming

Allows team members and others coming together to encourage new idea/solution generation within a group

Audio Video Conferencing

Helps in conducting audio and or video conferencing to allow better discussion and exchange of ideas

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Task Management

Task management is the process of managing a task through its life cycle, including planning, testing, tracking, and reporting.

Project Management

Helps in managing the projects necessary for streamlining and enhancing the customer relationship management tasks.

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Document Management

Ability to store and manage various information and documents in electronic format.

The Fold Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Freelance Essentiel $29.00 $29.00 per month

€29 per month (€288 per year). Up to 5 clients, unlimited free reviewers. Approval on phone, reminders, proof of approval, publishing on Facebook and Instagram.

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Freelance Pro $49.00 $49.00 per month

€49 per month (€468 per year). Up to 15 clients, unlimited free reviewers, multi-step approval, white label available as an option.

Start Free Trial

Freelance Studio $89.00 $89.00 per month

€89 per month (€888 per year). Unlimited clients and free reviewers, all features.

Start Free Trial

Agency Essentiel $79.00 $79.00 per month

€79 per month (€780 per year). Up to 15 clients, 3 team seats, internal review, unlimited free reviewers.

Start Free Trial

Agency Pro $139.00 $139.00 per month

€139 per month (€1,380 per year). Up to 40 clients, 10 team seats, internal review, white label available as an option.

Start Free Trial

Agency Custom $279.00 $279.00 per month

From €279 per month. For larger agencies: custom limits, white label included.

Start Free Trial

Company or town hall Essentiel $19.00 $19.00 per month

€19 per month (€180 per year). One organisation, approval by management or elected officials, unlimited free reviewers.

Start Free Trial

Company or town hall Pro $29.00 $29.00 per month

€29 per month (€288 per year). One organisation, multi-step approval circuit, unlimited free reviewers.

Start Free Trial

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The Fold Reviews

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The Fold FAQs

Do my clients need an account to approve posts?

No. Your client opens the posts from the link in the email, on their phone or computer, and swipes right to approve or left to request a change. Nothing to install, no account needed, and reviewers are free and unlimited.

Does The Fold publish posts automatically?

Yes, on Facebook and Instagram. You pick the time. Your client approves. The Fold publishes, even more than 29 days ahead.

Is there a free trial?

Yes: 14 days free, no credit card and no commitment.

How is The Fold priced?

Per client portfolio, never per reviewer. Plans start at €19 per month for a company or town hall, €29 for a freelancer and €79 for an agency. Yearly billing saves at least two months.

Can several people approve the same post?

Yes. You can add several reviewers per client and set an approval circuit in several steps, for example marketing then management. Every approval is kept with the reviewer name, time and approved version.

Where is my data hosted?

In Paris, in the European Union.

Is the interface available in English?

Not yet: The Fold is in French, built for social media managers and agencies in France.

What is The Fold used for?

The Fold is Social Media Management Software. The Fold offers the following functionalities: