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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Web Analytics Software

4.6 4,342 user ratings

Visit Website

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Amplitude logo
Mobile Analytics Software

4.6 2,395 user ratings

Visit Website

Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    91%
  • Momentum
    72%
  • Popularity
    94%

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    100%
  • Momentum
    66%
  • Popularity
    91%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing
Not Available

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • Online
  • Online
API Support
  • Available
  • Available

Reviews & Ratings

User Rating
4.6/5 4,342 user ratings
4.6/5 2,395 user ratings
Rating Distribution
  • Excellent

    62.6%
  • Very Good

    31.8%
  • Average

    4.9%
  • Poor

    0.2%
  • Terrible

    0.4%
  • Excellent

    66%
  • Very Good

    30.5%
  • Average

    2.2%
  • Poor

    0.5%
  • Terrible

    0.8%
User Sentiments

    Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

    Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

    Ease of Use, Powerful Analytics Capabilities, In-depth User Insights, Extensive Integrations

    High Pricing, Occasional Performance Issues, Limited Customization Options, Steep Learning Curve for Advanced Features

Review Summary

Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.

Amplitude Analytics garners widespread praise for its user-friendly interface, customizable dashboards, and robust data analysis capabilities. Users appreciate its intuitive design, making it easy to set up and use, even for those with limited technical expertise. The platform's ability to integrate with various data sources, including mobile apps, websites, and third-party tools, is also highly valued. Reviewers highlight Amplitude's real-time analytics as a key strength, enabling them to monitor and respond to user behavior promptly. Additionally, the platform's comprehensive reporting options and ability to create custom reports are seen as valuable assets for data-driven decision-making.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Google Analytics Free

Google Analytics 360 Custom

Starter (Amplitude Analytics) Free

Growth (Amplitude Analytics) Custom

Enterprise (Amplitude Analytics) Custom

Amplitude Experiment Custom

Amplitude Recommend Custom

 
View Detailed Pricing
View Detailed Pricing

Screenshots & Videos

Screenshots Not Available Amplitude Analytics Demo - Pathfinder
+ 15 More
Videos Video Thumbnail
+ 1 More
Video Thumbnail

Vendor information

Company Details Located in: Mountain View, California Located in: San Francisco, CA
Contact Details

+1 650-253-0000

https://marketingplatform.google.com/about/analytics/

Not available

https://amplitude.com/

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