Google Analytics vs Adobe Analytics Comparison

Remove All ADD PRODUCT Google Analytics Adobe Analytics	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (8928 Ratings)	Remove Adobe Analytics New SaaS Software (1491 Ratings)
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ADD PRODUCT	98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Google Analytics Web Analytics Software (8928 Ratings)	Remove Adobe Analytics New SaaS Software (1491 Ratings)
Visit Website	Visit Website

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with. ..show more

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

N/A

API

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Mobile - Windows
Mobile - BlackBerry
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Google Analytics Free Individuals and small to medium-sized companies Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools) Native remarketing integrations with Google Ads Basic Funnel reporting Basic Attribution modeling Number of views per web property: Max 200 Custom dimensions and metrics per property : 20 custom dimensions and metrics User and account administration Self-service Help Center and community forums Free Payment options Google Analytics 360 Custom Larger enterprises who need it all Features Multiple data collection options across websites, apps, and internet-connected devices Data access via mobile app, API, email notifications, and more Advanced site and app reporting and segmentation (including real-time and user-centric reporting) Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager Integration with Google BigQuery Analytics 360 audience sharing to Salesforce Marketing Cloud Advanced Analysis Funnel reporting-Advanced, customizable funnel reporting Attribution modeling- Advanced, including data-driven model Cross-property roll-up reporting Number of views per web property: Max 400 Custom dimensions and metrics per property :200 custom dimensions and metrics Data freshness : Guaranteed 4 hours under SLA (usually faster) Unlimited data Unsampled reporting Access to raw data User and account administration Services, support and SLAs provided by Google and global partner network Invoiced monthly View Price Page	Select Custom Features Ad hoc analysis with Analysis Workspace Rules-based attribution Offline data integration: 3 Additional predictive tools: Optional Algorithmic attribution: Optional Prime Custom Features Ad hoc analysis with Analysis Workspace Rules-based attribution Offline data integration: 15 Advanced segmentation with Segment IQ Anomaly detection Contribution analysis: 10 Tokens (Runs) Additional predictive tools: Optional Algorithmic attribution: Optional Ultimate Custom Features Ad hoc analysis with Analysis Workspace Rules-based attribution Offline data integration: 200 Advanced segmentation with Segment IQ Anomaly detection Contribution analysis: 20 Tokens (Runs) Additional predictive tools: Optional Algorithmic attribution: Optional View Price Page

Compare Google Analytics vs Adobe Analytics