Home/New SaaS Software/MadKudu
Updated on: October 21, 2021

What is MadKudu ?

MadKudu

Actionable and Predictive Analytics to Generate Sales Pipelines
(47 Ratings) Write Review

MadKudu is a sales tool that leverages analytics to drive sales functions, such as lead accumulation and scoring. With niche capabilities, sales managers and reps can consistently share high quality leads with their teammates. Users can even optimize their marketing efforts to generate more leads, like managing Facebook Advertising spends to boost ROIs by up to 700%. This is achieved by training the Facebook AI with predicted lead values, bidding on high value leads, and bringing down the costs of good leads. This aligns marketing with value rather than minimizing the ad spend. And with advanced Lead Scoring, reps can have a complete view of customers. They can identify their best leads by accessing in-app behavioural and demographic data. This enables them to narrow down the leads to the ones who are ready to buy or upsell/cross-sell to. With MadKudu Fastlane, users can generate up to 2 times more qualified sales calls by qualifying leads in real-time.

MadKudu Features

MadKudu Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Mountain View, CA / +1 408-909-5838
Deployment SaaS/Web/Cloud Category New SaaS Software

MadKudu Pricing

Pricing ModelFree Trial , Subscription
Growth
$999 /Month

Helps up to 2 SDRs identify their best leads

Features

  • Lead scoring for Sales (MQL)
  • MadKudu Fastlane
  • MadKudu for Web Chat
  • All integrations
  • Up to 1000 monthly API calls

Pro
$2,499 /Month

Helps teams of up to 5 sales reps engage the best leads at the right time

Features

  • Includes features of Growth plan, plus
  • Product Qualified Leads (PQL)
  • MadKudu Smart Retargeting
  • Designated Slack support channel
  • Up to 10000 monthly API calls

Enterprise
Custom

Features

  • Includes features of PRO plan, plus
  • Marketing Qualified Accounts (MQA)
  • MadKudu Ad Spend Optimization
  • MadKudu Website Personalization
  • Designated Client Success team

Contact the vendor to get the latest pricing detail.

Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 23/05/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MadKudu pricing.

MadKudu FAQs

MadKudu offers the following functionalities:

  • Lead Generation
  • Lead Scoring
  • Live Chat
  • Website Visitor Tracking

Learn more about MadKudu features.

Yes, MadKudu provides API.

Ask the Community View Community

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MadKudu Reviews

OVERALL RATING
4.7
Based on 47 Rating(s)
Rating Distribution
  • 87.5 %
  • 12.5 %
  • 0 %
  • 0 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
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Source : g2crowd.com
(Reviewed on 20 May 2019) "Simple, Intuitive, and Agile"

What do you like best?

MadKudu makes it easy to integrate their technology into your tech stack. I've ditched all of my static lead scoring models for their dynamic machine-learning and trained model to help my team move quickly to address the way our market engages with our product.

What do you dislike?

I do not dislike anything about Madkudu. Their products are reliable, their service is impeccable and the entire staff is approachable.

What problems are you solving with the product? What benefits have you realized?

1. Static lead scoring takes too much time and effort since the market changes quickly.

2. Easily add product and business datat to create a better customer fit model.

3. More firmographic and demographic data!!

...more
Administrator in Computer Software
Administrator in Computer SoftwareSource : g2crowd.com
(Reviewed on 20 May 2019) "Simple, Intuitive, and Agile"

What do you like best?

MadKudu makes it easy to integrate their technology into your tech stack. I've ditched all of my static lead scoring models for their dynamic machine-learning and trained model to help my team move quickly to address the way our market engages with our product.

What do you dislike?

I do not dislike anything about Madkudu. Their products are reliable, their service is impeccable and the entire staff is approachable.

What problems are you solving with the product? What benefits have you realized?

1. Static lead scoring takes too much time and effort since the market changes quickly.

2. Easily add product and business datat to create a better customer fit model.

3. More firmographic and demographic data!!

...more
Source : g2crowd.com
(Reviewed on 10 May 2019) "Solves a major need"

What do you like best?

MK solves a problem for us, it requires minimal effort to maintain, has never broken, and the team is responsive, strategic, and kind.

What do you dislike?

It's very sticky and would be hard to leave.

What problems are you solving with the product? What benefits have you realized?

We need a way to focus AEs on the highest possible quality leads without depending on form fields. MK allows us to outsource this challenge and use machine learning to improve performance over time. MK has been part of the story that has helped us improve our sales velocity Q/Q for two years.

...more
John S
John SSource : g2crowd.com
(Reviewed on 10 May 2019) "Solves a major need"

What do you like best?

MK solves a problem for us, it requires minimal effort to maintain, has never broken, and the team is responsive, strategic, and kind.

What do you dislike?

It's very sticky and would be hard to leave.

What problems are you solving with the product? What benefits have you realized?

We need a way to focus AEs on the highest possible quality leads without depending on form fields. MK allows us to outsource this challenge and use machine learning to improve performance over time. MK has been part of the story that has helped us improve our sales velocity Q/Q for two years.

...more
Guillaume C
Guillaume CSource : g2crowd.com
(Reviewed on 09 May 2019) "Simply the best."

What do you like best?

I've tested 5 or more lea scoring platforms. Some a good, some are crap. Madkudu is great.

Why?

- Their predictions are top notch (aka >70% concentration of revenue within less than 20% of leads).

- Their are one of the few that are API first (and not just a clunky UI or salesforce only thing)

- They are very reactive with feature requests

- They are applying predictions to a broader use case than just lead scoring. 

What do you dislike?

I wish there was more behavioral data returned in the API

Recommendations to others considering the product:

If you're thinking about it, you should absolutely engage with MadKudu. Their team is smart and knowledgeable, you will for sure benefit from exploring what their solution can do. Like any piece of software, it is important to champion MadKudu, have them come to your office for a lunch & learn to give your team exposure to them and a chance to ask questions. This has worked incredibly well at Segment & Drift.

What problems are you solving with the product? What benefits have you realized?

Lead scoring usually only applies to sales teams. I'm a Marketer, and I'm the main user of Madkudu.

With Madkudu not only do I solve typical lead scoring challenges (sales efficiency & prioritization of effort) but also marketing challenges:

- which channels to focus on

- the value of each lead, and recommendations on how to optimize my CAC/LTV

...more
Source : g2crowd.com
(Reviewed on 09 May 2019) "Simply the best."

What do you like best?

I've tested 5 or more lea scoring platforms. Some a good, some are crap. Madkudu is great.

Why?

- Their predictions are top notch (aka >70% concentration of revenue within less than 20% of leads.

- Their are one of the few that are API first (and not just a clunky UI or salesforce only thing

- They are very reactive with feature requests

- They are applying predictions to a broader use case than just lead scoring. 

What do you dislike?

I wish there was more behavioral data returned in the API

Recommendations to others considering the product:

If you're thinking about it, you should absolutely engage with MadKudu. Their team is smart and knowledgeable, you will for sure benefit from exploring what their solution can do. Like any piece of software, it is important to champion MadKudu, have them come to your office for a lunch & learn to give your team exposure to them and a chance to ask questions. This has worked incredibly well at Segment & Drift.

What problems are you solving with the product? What benefits have you realized?

Lead scoring usually only applies to sales teams. I'm a Marketer, and I'm the main user of Madkudu.

With Madkudu not only do I solve typical lead scoring challenges (sales efficiency & prioritization of effort but also marketing challenges:

- which channels to focus on

- the value of each lead, and recommendations on how to optimize my CAC/LTV

...more
Source : g2crowd.com
(Reviewed on 08 May 2019) "Predictive scoring made simple, reliable: a must have for modern marketing teams!"

What do you like best?

-Predictive scoring that compiles Firmographics (company size, geo, revenue... + Technographics (cms, saas usage...+ Behavioral data (what actions your best customers are taking on your site....

-Action bias: Madkudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores.

-The API is easy to use and connect with other systems = endless possibilities!

-Great team with a "Michelin Star" kind of customer experience!

What do you dislike?

I wish there was more behavioral data returned in the API, more signals surfaced all, the information is really relevant for lead intel.

What problems are you solving with the product? What benefits have you realized?

- We are using Madkudu to score prospects, users and target accounts at scale.

- We use the information to prioritize leads assigned to sales.

- We also trigger custom marketing campaigns/flow in our marketing automation system based on the score.

...more
Fanette P
Fanette PSource : g2crowd.com
(Reviewed on 08 May 2019) "Predictive scoring made simple, reliable: a must have for modern marketing teams!"

What do you like best?

-Predictive scoring that compiles Firmographics (company size, geo, revenue...) + Technographics (cms, saas usage...)+ Behavioral data (what actions your best customers are taking on your site...).

-Action bias: Madkudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores.

-The API is easy to use and connect with other systems = endless possibilities!

-Great team with a "Michelin Star" kind of customer experience!

What do you dislike?

I wish there was more behavioral data returned in the API, more signals surfaced all, the information is really relevant for lead intel.

What problems are you solving with the product? What benefits have you realized?

- We are using Madkudu to score prospects, users and target accounts at scale.

- We use the information to prioritize leads assigned to sales.

- We also trigger custom marketing campaigns/flow in our marketing automation system based on the score.

...more
Source : g2crowd.com
(Reviewed on 08 May 2019) "An awesome company with high performing people and good products"

What do you like best?

The product is great - easily implemented from a tech perspective. But what really sells MadKudu for me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and its very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss.

What do you dislike?

Perhaps more signals returned on the behavioural data side

What problems are you solving with the product? What benefits have you realized?

With MadKudu we have been focusing on PQL's and how to score the huge volume of leads we get from our product. We've been able to increase conversion rates by prioritizing our outreach based on their scoring.

Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts.

...more
Oscar L
Oscar LSource : g2crowd.com
(Reviewed on 08 May 2019) "An awesome company with high performing people and good products"

What do you like best?

The product is great - easily implemented from a tech perspective. But what really sells MadKudu for me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and its very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss.

What do you dislike?

Perhaps more signals returned on the behavioural data side

What problems are you solving with the product? What benefits have you realized?

With MadKudu we have been focusing on PQL's and how to score the huge volume of leads we get from our product. We've been able to increase conversion rates by prioritizing our outreach based on their scoring.

Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts.

...more
Read All Reviews

Videos on MadKudu

The Anatomy of Freemium: When to engage with an account | Francis Brero @ SaaStock 2018
The Anatomy of Freemium: When to engage with an account | Francis Brero @ SaaStock 2018

MadKudu Screenshots

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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com