Home/ Mobile Marketing Software/ Branch/ Reviews
Mobile managing and tracking platform
55.5%
40.7%
2.8%
0.4%
0.6%
Deep Linking Capabilities, Excellent Customer Support, Comprehensive Analytics & Reporting, Easy to Use Interface
Slow Dashboard Response Time, Limited Customization Options, Difficult SDK Integration, Lack of Mobile App
Overall, Branch receives positive feedback from users for its user-friendly interface, robust features, and excellent customer support. Reviewers find it easy to navigate and appreciate the comprehensive set of functionalities that cater to their workforce management needs. Users also highlight the responsive and helpful customer support team as a key strength of Branch. The platform is praised for its intuitive design, comprehensive reporting capabilities, and seamless integration with other systems. However, some users express concerns regarding the platform's pricing and occasional technical glitches.
AI-Generated from the text of User Reviews
Branch is a good MMP and has many integrations with ad networks. We had a great experience with the support and onboarding team.
Sometimes disconnected from the ad platforms.
Branch provides mobile tracking to the app and website so we can have conversions and app events. It is very important to connect analytics to app.
I like that it's easy to make a deep link on their service and that it's highly customizable to our needs.
Not much, I think the service is great. The only thing is I'd like for them to have a mobile app to access their services on the go.
We make use of Branch to lead users directly to our app, which has benefitted our MAU and DAU goals as it reduces the number of taps needed to get from the link to our app. It also allows us to track the number of users tapping on the link, downloads and whether it was on Android or iOS. Extremely helpful analytics that serve to inform our marketing efforts and drive CTAs.
It's very easy to use to create an ad partner link or channel link. Very easy to track performance.
It should be a mobile app also to track the number while you are not in the office.
Tracking is the main benefit which I really like it. Like Facebook, we can't track the number on the facebook dashboard. Because of branch we are able to track all the data.
Branch gets the attribution sorted for us. It delivers data-driven attribution
We don't have an app for branch. Creative level reporting is missing for some partners like Meta
Branch solves the attribution issues. We use branch to analyze correct user and channel level attribution. We even use Branch Ads (App drawer inventory) as an acquisition channel.
You can use deep links to lead the user to the internal page of the app. It is good for re-marketing campaigns of apps. They have great support. Also Branch places webinars and meet ups for marketers.
I don't have anything what I don't like.
You can better promote the app, using deeplinks
Branch allows us to seamlessly connect our users across platforms. For example, creating a direct mail QR code that takes users to our website or app (or the app store to download it) is quick and simple. There are many possibilities for connecting our app with email campaigns as well. The Implementation and Account teams are top-notch. Our Customer Success Manager inspires us to continually optimize and try new things to maximize the service's value. Last but not least, the support team is very responsive and helpful.
There aren't any downsides to using Branch. However, having a comprehensive view of analytics, such as web appointments, would be nice. Right now, we're only able to see app appointments in the dashboard.
Branch provides a way for us to bridge the gap between platforms. We use email deep links to route users to the website or app, where they can schedule an appointment. We also use mobile journey banners to route users into the app (or app stores) and QR codes to send users to the app or website...among other tactics!
Realtime tracking and dynamic platform wise controls on the UI makes it super useful
Faced on limited number of instances, reliability issues. Pricing model can be a little enterpise friendly.
Traffic attribution for a campain in the main usecase that we use branch for
The ease of use & their customer support. I use branch almost daily to maintain data for my app & if hardly I face any issue, their team replies quickly & resolves the query.
I work at an early stage startup, their cost can be slightly less
It helps me solve attribution issue as we advertise on multiple channels, this gives us insides on which channel to scale or pause.
The main capability of one link performing different actions per platform.
Sometimes when I am searching for the Branch title of my link, the link does not come up in the search. That leads me to have to get the URL, then search that, with it then being searchable. Maybe this is a me error but it has plagued me since day 1 of using Branch.
Allowing me to easily deep link into my app on mobile devices while taking a user to the web version of that link when on desktop/not in app.
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We can duplicate link and change our title for other link
In between branch title are limited to 50 character only
Mobile attribution ..we can easily tract link click and app open from branch link