Adjust vs Branch Comparison

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adjust

Mobile Analytics Software

4.2 188 user ratings

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Branch

Mobile Marketing Software

4.5 508 user ratings

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Overview

Description	It is a mobile measurement company that gives you better customer insights. It has attribution feature using which you can track all marketing channels to measure your campaigns. Comprehensive in-app analytics tool of this software will help you to discover user behaviours and KPIs in real-time. You can retarget and discover new users and can control your audience segments by using audience builder feature. In addition, it has fraud prevention suite to prevent mobile ad fraud in real-time. This software has highly customizable dashboard which combines the data gathered from multiple platforms and campaigns into a single tool. Read more	Branch software is an Marketing software used to increase end-to-end user engagement and marketing effectiveness across all devices, channels, and platforms. The software uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy attribution where there is no universal ID. Create a seamless experiences across touchpoints and engage users in your app. It integrates with Segment, Amplitude, and more. Read more
Pricing Options	Free Trial Not Available Adjust Offers Custom plan.	Free Trial Not Available Branch Offers Free-forever and Custom plan.
SW Score & Breakdown	87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 94% Reviews 92% Momentum 67% Popularity 87%
SaaSworthy Awards	Not Available	# 2 Fastest Growing # 3 Most Popular

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 188 user ratings	4.5/5 508 user ratings
Ratings Distribution	Excellent 45.2% Very Good 34.6% Average 15.4% Poor 3.2% Terrible 1.6%	Excellent 55.5% Very Good 40.7% Average 2.8% Poor 0.4% Terrible 0.6%
Review Summary	Users commend Adjust for its robust attribution and post-install analytics capabilities, highlighting its accuracy, granularity, and customizability. Reviewers appreciate the platform's user-friendly interface, comprehensive reporting options, and helpful customer support. The ability to track and analyze user behavior across channels and devices is particularly valued. However, some users have expressed concerns about the complexity of the platform and the need for dedicated resources to fully utilize its features. Additionally, a few reviewers have reported occasional technical glitches and issues with data accuracy.	Overall, Branch receives positive feedback from users for its user-friendly interface, robust features, and excellent customer support. Reviewers find it easy to navigate and appreciate the comprehensive set of functionalities that cater to their workforce management needs. Users also highlight the responsive and helpful customer support team as a key strength of Branch. The platform is praised for its intuitive design, comprehensive reporting capabilities, and seamless integration with other systems. However, some users express concerns regarding the platform's pricing and occasional technical glitches.
Pros & Cons	Unifies all marketing activities in one platform Comprehensive in-app analytics tool Retarget and discover new users Audience builder feature Fraud prevention suite Can be complex to use May require dedicated resources Occasional technical glitches Issues with data accuracy	Increase end-to-end user engagement Marketing effectiveness across all devices Anonymous, predictive algorithm High accuracy attribution Seamless experiences across touchpoints Pricing concerns Occasional technical glitches Limited advanced prototyping features Limited integration with other software
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Pricing

Pricing Options	Free Trial Not Available Adjust Offers Custom plan.	Free Trial Not Available Branch Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Basic Custom Business Custom Custom Custom	Launch Free Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	AppsFlyer 4.4 Based on 1053 Ratings Adjust Vs AppsFlyer AppLink.io 4 Based on 1 Ratings Adjust Vs AppLink.io Branch 4.5 Based on 508 Ratings Adjust Vs Branch Amplitude 4.5 Based on 534 Ratings Adjust Vs Amplitude Localytics 3.7 Based on 70 Ratings Adjust Vs Localytics	AvidMobile 3.5 Based on 6 Ratings AppsFlyer 4.4 Based on 1053 Ratings Adjust 4.2 Based on 188 Ratings AppLink.io 4 Based on 1 Ratings Localytics 3.7 Based on 70 Ratings
	View All Adjust Alternatives	View All Branch Alternatives

Screenshots & Videos

Screenshots		Not Available
Videos		+ 1 More

Vendor information

Company Details

Located in: Berlin, Germany - 10405

Located in: Palo Alto, CA Founded in: 2014

Contact Details

Not available

https://www.adjust.com/product/mobile-app-analytics/

(650) 209-6461

https://branch.io

Social Media Handles

Linkedin 45K

Twitter 7K

Facebook 18K

Instagram 8K

Youtube 2K

Linkedin 40K

Twitter 9K

Facebook 1M

Youtube 1K

FAQs

What are the key features of Adjust?

Adjust is a mobile measurement company that provides attribution, in-app analytics, retargeting, audience segmentation, and fraud prevention.

What are the key features of Branch?

Branch is a mobile marketing software that provides end-to-end user engagement, marketing effectiveness, and cross-platform tracking.

What are the alternatives to Adjust?

The top alternatives to Adjust are AppsFlyer, AppLink.io, Branch, Amplitude, and Localytics.

What are the alternatives to Branch?

The top alternatives to Branch are AvidMobile, AppsFlyer, Adjust, AppLink.io, and Localytics.

Which product is better for mobile analytics?

Both Adjust and Branch offer comprehensive mobile analytics capabilities, but Adjust has a stronger focus on attribution and post-install analytics, while Branch excels in cross-platform tracking and user engagement.

Compare : Adjust vs Branch

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