AttributeIQ

About AttributeIQ

Deep Dive with Clara AI

AttributeIQ is a B2B multi-touch attribution platform that measures how marketing channels, campaigns, and content contribute to pipeline and closed-won revenue. The platform supports first-touch, last-touch, and multi-touch models within the same dataset, so teams can evaluate marketing contribution using whichever framework matches their existing reporting standard rather than committing to one model at implementation. Key Capabilities: 1) Journey Explorer: Provides a deal-level view of customer engagement, showing the interactions associated with individual opportunities from initial discovery through closed revenue. 2) Buyer Intent Tracking: Monitors key buyer signals across website activity, alerting teams when contacts revisit pricing, demo pages, or high-value content before conversion. 3) Board Reporting: Summarises attribution data into executive-ready reports, showing pipeline contribution, closed revenue, channel impact, and content influence.

Screenshots & Videos

Executive board summary showing total qualified pipeline, revenue, and channel breakdown, exportable as PPTX in one click.

Channel-level attribution showing pipeline value, conversion velocity, and influence share across First-Touch, Last-Touch, and Multi-Touch models.

Pricing

Free Trial Available
Starts at $113.0.
View Detailed Pricing

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Not available

Modes of Support

Online

AttributeIQ Features

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Marketing Analytics Features

Attribution

Track and allocate credit to touchpoints throughout the conversion journey.

Data Source

Import customer data from several sales and marketing channels

Conversion Tracking

Enables user to track customer conversion rate

Interactive Dashboard

It provides easy visualization of data

Spend Analysis

Connects spending data to outcomes to evaluate efficiency effectively.

Marketing Mix Modeling

Leverages statistical analysis to maximize channel spending efficiency

Cross Device Tracking

Tracks user journeys seamlessly across desktop, mobile, and apps.

BI Tools Integration

Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI.

Social Listening

Monitors brand mentions and analyzes sentiment across social media platforms.

Campaign Performance Tracking

Tracks and evaluates performance across multiple channels and campaigns, including email, advertising, social media, and SEO.

AI-Powered Insights

Leverages machine learning to uncover hidden connections, anomalies, trends, and growth opportunities

Predictive Analytics

Advanced analytics for predicting outcomes based on performance and historical data.

KPI Monitoring

It helps to measure the success rate of an individual or organization is at reaching the strategic objectives

Segmentation

Groups and segregates audiences based on defined criteria

Ad hoc Reports

Creates impromptu reports as and when the occasion requires

Collaboration

Helps you safely share data with only those who matter and enhances your teamwork

Marketing Attribution Features

Cross-Channel Tracking

Tracks performance across digital channels (paid search, social, email, web, display).

Attribution Models

Supports first-touch, last-touch, linear, time-decay, and position-based attribution

Multi-touch Attribution

Evaluates the impact of every touchpoint contributing to a conversion.

CRM Integration

Automatically sends and receives the relevant information to the CRM Software that helps in time management

Conversion Tracking

Enables user to track customer conversion rate

Data Integration

Helps in collecting and combining data from multiple data sources and offer them in a unified manner to the user

Dashboard

A digital insight of reports and other workings on a single screen

Revenue Forecasting

Forecasts long-term revenue impact across channels.

Custom Attribution Rules

Allows businesses to define rules based on their funnel.

Cross Device Tracking

Tracks user journeys seamlessly across desktop, mobile, and apps.

BI Tools Integration

Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI.

Path Analysis

Illustrates user journeys and navigation pathways with clarity and precision.

Real-time Data Sync

Allows to synchronize with other systems for up-to-date information across platforms

Web Analytics Features

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Report Generation

Gathers data and generates reports as PDF file.

Goal Tracking

Allows to track progress to reach business objectives

Conversion Tracking

Enables user to track customer conversion rate

Event Tracking

Identifies the important events happening in your application

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Heatmaps

Heatmaps show where users have clicked on a page

AttributeIQ Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Subscription )

MONTHLY YEARLY

Starter $1,356.00 $113.00 per month

For individual marketers and small teams getting proper attribution in place for the first time. Connect one GA4 property, see up to 12 months of history, and get First, Last, and Multi-Touch attribution out of the box, plus unlimited use of Journey Explorer.

Start Free Trial

Pro $2,271.00 $189.00 per month

Built for teams who've outgrown basic attribution and want to tie content directly to revenue outcomes. Everything in Starter, plus up to 3 GA4 properties, Pipeline Intelligence, revenue influence by page, pipeline by channel, and board-ready reporting with one-click PPTX export.

Start Free Trial

Agency $4,557.00 $379.00 per month

For agencies and consultancies managing attribution across multiple client accounts. Everything in Pro, plus unlimited GA4 properties, a client management dashboard, per-client Slack channels, and dedicated onboarding support.

Start Free Trial

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AttributeIQ FAQs

What makes AttributeIQ unique?

Most attribution tools measure marketing activity in isolation from revenue; AttributeIQ verifies attribution against actual deal stage, amount, and outcome, and supports First-Touch, Last-Touch, and Multi-Touch models within the same dataset so teams aren't locked into one framework.

Why should a person choose AttributeIQ over its competitors?

AttributeIQ is built for B2B teams running GA4 and HubSpot who need credible attribution without a data warehouse, a dedicated analytics engineer, or months of implementation. Attribution data appears within 24 hours of connecting sources, and reporting includes board-ready exports so marketing can walk into a leadership meeting with pipeline, revenue, and channel figures already assembled, instead of reconciling numbers across spreadsheets the night before.

How would you describe the primary audience of AttributeIQ?

AttributeIQ is built for B2B SaaS marketing teams, typically Heads of Content, Marketing Ops, and CMOs, who already run GA4 and HubSpot and need to prove which content and channels drive pipeline and revenue. It fits companies with an active but lean marketing function (roughly 2 to 200 employees) that need defensible attribution reporting without the headcount or infrastructure enterprise attribution platforms assume.

What's the story behind AttributeIQ?

AttributeIQ was founded by Muiz Thomas out of firsthand frustration doing B2B SEO consulting through his agency, GrowUp, where proving which content actually influenced closed deals was consistently the hardest question to answer credibly for clients. That gap, between marketing activity and verified revenue outcome, became the reason for building the platform.

Which are the primary technologies used for building AttributeIQ?

AttributeIQ is built on Next.js for the application layer, Supabase for backend infrastructure and authentication, and BigQuery to ingest and store raw, unsampled GA4 event data at scale. Billing runs through Stripe, and the platform integrates with HubSpot via OAuth for CRM data and Slack for real-time alerting.

What is AttributeIQ used for?

AttributeIQ is Marketing Analytics Software. AttributeIQ offers the following functionalities: