Datorama provides a custom pricing for their software.
Learn more about Datorama pricing.
Datorama is a dashboard software that is based-on the cloud, so it is quite easy to access it from any location at anytime. The software can gather vital data from multiple sources and display it to the users at one place. It comes with visual analytics, calculation functionality, key performance indicators etc. Users can easily access the files they want with the help of advance widgets, available with this dashboard software. Datorama features both public dashboard and private dashboard, which enables you to monitor other people’s access to the dashboard information. Datorama comes equipped with other features as well, like data visualization, business intelligence and big data features.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Location / Phone Number||New York, New York / 212-634-8068|
|Deployment||SaaS/Web/Cloud Mobile - Android Mobile - iOS||Category||Marketing Analytics Software|
Disclaimer: The pricing details were last updated on 19/06/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Manipulation of data inside the tool is really good and helps a lot in creating dynamic columns.
Cache memory issues. The updated filters needs to be updated in every sheet
Its a very good product for digital marketing data.
Cleaning of data is solved really easily
The user interface of Datorama is very simple to navigate and toggle. There are many different ways to visualize the data including pie charts, bar charts and tables, which makes for ease of use when conducting reporting and generating insights for our clients. Furthermore, a user can quickly switch between certain dates, campaigns and other parameters to access the information needed which is extremely helpful.
Data has to be QA'd constantly to ensure accuracy, which can become tedious at times. Sometimes it feels like extra work having to double check Datorama against traditional reporting. Furthermore, naming conventions must be extremely specific in order to ensure consistent reporting in Datorama. However, these minor inconveniences are well worth the overall time saved and knowledge gained by employing use of the platform.
I would recommend ensuring that naming conventions are strategically thought out and employed correctly to avoid data inconsistency issues later on.
Our company uses Datorama to understand performance of our advertising campaigns as well as generate insights and make optimizations. We use Datorama to understand which audience segments, creative types, and media types are most effective and efficient in relation to our KPI's. Additionally, we also use Datorama to track our budget pacing and QA invoices from partners .
Write your own functions and utilise existing ones to make your data simple and representable.
So far good. Nothing as such. Knowledgebase and TAM were helpful
Operations team and
The API connections to adservers and publishing desktops. Also the direct API connections to Salesforce come in handy too.
I wish the dashboards had more flexibility similar to tableau.
Definitely data security and ability to trust what is being reported in the visualizations
U have used datorama in my projects for 2-3 years,I am very happy with the tool because it provides nice visualizations,ease to connect multiple data streams.Also I like feature called data canvas.I recommend it because it is very suitable for advertising companies.
Can't access 'knowledge base' without datorama account
If you are looking for any visualization on advertisement data go for datorama
I built datorama dashboard for some advertising companies.
The flexibility of building the dashboard and the ability to Whitelabel (if needed). The reporting dashboards could be built in a way that there isn't two reports that look the same and customizable to the client's needs. Asides that, the number of data entry points available without a 3rd party subscription is also a plus point.
Minimal training and technical support on how to utilised Datorama to its full potential.
When a widget breaks, a lot of time is spent on troubleshooting.
Anything that requires data analytics and reporting on performance.
The visuals were to display metrics were great
The speed it takes to updates new data is slow
Being able to share data with teams in new ways to clearly demonstrate and display their metrics
The amount of data streams it has within the interface
The lack of connectors compared to other marketing services
Veiling all data in one dashboard
The ability to visualize and report data using the platform
The learning curve for learning the tool was a little high
Marketing data showing the campaigns we ran, helped in visualizing and optimizing the campaigns
It is best for reviewing your entire account and its specialty is to see the budget of each account and what you can do with that budget.
A bad thing as slow as a server knows to be. I guess there are too many registered ones. But that will improve over time.
At one time I couldn't find the google engine cost account. I went into the datorama and she showed me right away.
There are 3 core components in Datorama platform.
Data Integration Engine combines and unifies all the data from across the platforms in the organization. This is enabled through an extensive set of APIs to connect with all popular databases and storage platforms. The AI-powered engine also cleanses and maps the data to create a strcuture.
Insights Engine is a powerful analytics and visualization engine to give you a wholistic picture of all your data. This engine provides powerful filters and KPIs that can be customized for each stakeholder in the organization. In addition, it provides a powerful prediction and forecasting capabilities.
Activation Engine has a primary purpose of improving workflow and collobaration across the teams
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