Home/Marketing Analytics Software/Datorama
Updated on: July 30, 2021
What is Datorama ?

Datorama

Dashboard solution on the cloud for marketers
(122 Ratings) Write Review

Datorama is a dashboard software that is based-on the cloud, so it is quite easy to access it from any location at anytime. The software can gather vital data from multiple sources and display it to the users at one place. It comes with visual analytics, calculation functionality, key performance indicators etc. Users can easily access the files they want with the help of advance widgets, available with this dashboard software. Datorama features both public dashboard and private dashboard, which enables you to monitor other people’s access to the dashboard information. Datorama comes equipped with other features as well, like data visualization, business intelligence and big data features.

Datorama Awards

Most Worthy
Fastest Growing
Most Popular
Most Searched

Datorama Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number New York, New York / 212-634-8068
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Marketing Analytics Software

Datorama Pricing

Pricing ModelQuotation Based
Custom
Custom

Features

  • Centralize
  • Create expert dashboards
  • Gain cross-channel visibility
  • Optimize performance
  • Marketing intelligence is holistic
  • AI-driven technology is your No.1 problem solver
  • 100% focused on marketing

Disclaimer: The pricing details were last updated on 19/06/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Datorama pricing.

Datorama FAQs

No, Datorama does not provide API.

Ask the Community View Community

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Datorama Reviews

OVERALL RATING
4.2
Based on 122 Rating(s)
Rating Distribution
  • 60.9 %
  • 27.6 %
  • 8 %
  • 3.4 %
  • 0 %
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User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 28 July 2020)
"Really good data insights offered"

What do you like best?

Manipulation of data inside the tool is really good and helps a lot in creating dynamic columns.

What do you dislike?

Cache memory issues. The updated filters needs to be updated in every sheet

Recommendations to others considering the product:

Its a very good product for digital marketing data.

What problems are you solving with the product? What benefits have you realized?

Cleaning of data is solved really easily

...more
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 04 May 2020)
"Data Visualization Made Simple"

What do you like best?

The user interface of Datorama is very simple to navigate and toggle. There are many different ways to visualize the data including pie charts, bar charts and tables, which makes for ease of use when conducting reporting and generating insights for our clients. Furthermore, a user can quickly switch between certain dates, campaigns and other parameters to access the information needed which is extremely helpful.

What do you dislike?

Data has to be QA'd constantly to ensure accuracy, which can become tedious at times. Sometimes it feels like extra work having to double check Datorama against traditional reporting. Furthermore, naming conventions must be extremely specific in order to ensure consistent reporting in Datorama. However, these minor inconveniences are well worth the overall time saved and knowledge gained by employing use of the platform.

Recommendations to others considering the product:

I would recommend ensuring that naming conventions are strategically thought out and employed correctly to avoid data inconsistency issues later on.

What problems are you solving with the product? What benefits have you realized?

Our company uses Datorama to understand performance of our advertising campaigns as well as generate insights and make optimizations. We use Datorama to understand which audience segments, creative types, and media types are most effective and efficient in relation to our KPI's. Additionally, we also use Datorama to track our budget pacing and QA invoices from partners .

...more
Santosh KSource : g2crowd.com
(Reviewed on 27 April 2020)
"Remarkable BI tool."

What do you like best?

Write your own functions and utilise existing ones to make your data simple and representable.

What do you dislike?

So far good. Nothing as such. Knowledgebase and TAM were helpful

What problems are you solving with the product? What benefits have you realized?

Reporting for

Clients,

Operations team and

Management

...more
Administrator in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 21 April 2020)
"Sr Analyst"

What do you like best?

The API connections to adservers and publishing desktops. Also the direct API connections to Salesforce come in handy too.

What do you dislike?

I wish the dashboards had more flexibility similar to tableau.

What problems are you solving with the product? What benefits have you realized?

Definitely data security and ability to trust what is being reported in the visualizations

...more
Kavitha JSource : g2crowd.com
(Reviewed on 20 April 2020)
"Best tool for advertising and marketing companies"

What do you like best?

U have used datorama in my projects for 2-3 years,I am very happy with the tool because it provides nice visualizations,ease to connect multiple data streams.Also I like feature called data canvas.I recommend it because it is very suitable for advertising companies.

What do you dislike?

Can't access 'knowledge base' without datorama account

Recommendations to others considering the product:

If you are looking for any visualization on advertisement data go for datorama

What problems are you solving with the product? What benefits have you realized?

I built datorama dashboard for some advertising companies.

...more
Gwendolyn ASource : g2crowd.com
(Reviewed on 19 April 2020)
"Best reporting platform"

What do you like best?

The flexibility of building the dashboard and the ability to Whitelabel (if needed). The reporting dashboards could be built in a way that there isn't two reports that look the same and customizable to the client's needs. Asides that, the number of data entry points available without a 3rd party subscription is also a plus point.

What do you dislike?

Minimal training and technical support on how to utilised Datorama to its full potential.

When a widget breaks, a lot of time is spent on troubleshooting.

What problems are you solving with the product? What benefits have you realized?

Anything that requires data analytics and reporting on performance.

...more
User in Online MediaSource : g2crowd.com
(Reviewed on 18 April 2020)
"Operations Specialist"

What do you like best?

The visuals were to display metrics were great

What do you dislike?

The speed it takes to updates new data is slow

What problems are you solving with the product? What benefits have you realized?

Being able to share data with teams in new ways to clearly demonstrate and display their metrics

...more
Administrator in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 08 April 2020)
"Very good, this is becuase me and many collegues use this platform to gain insights"

What do you like best?

The amount of data streams it has within the interface

What do you dislike?

The lack of connectors compared to other marketing services

What problems are you solving with the product? What benefits have you realized?

Veiling all data in one dashboard

...more
Aneesh KSource : g2crowd.com
(Reviewed on 08 April 2020)
"Datorama was a great tool to work with, it could store, manipulate, visualize data"

What do you like best?

The ability to visualize and report data using the platform

What do you dislike?

The learning curve for learning the tool was a little high

What problems are you solving with the product? What benefits have you realized?

Marketing data showing the campaigns we ran, helped in visualizing and optimizing the campaigns

...more
Milija BSource : g2crowd.com
(Reviewed on 22 March 2020)
"I review the budget on Google and Bing accounts and compare."

What do you like best?

It is best for reviewing your entire account and its specialty is to see the budget of each account and what you can do with that budget.

What do you dislike?

A bad thing as slow as a server knows to be. I guess there are too many registered ones. But that will improve over time.

What problems are you solving with the product? What benefits have you realized?

At one time I couldn't find the google engine cost account. I went into the datorama and she showed me right away.

...more
Read All Reviews

Videos on Datorama

Introduction
Introduction

Datorama Screenshots

Beauty
Sample campaign pacing dashboard using the MCC
Beauty
Beauty
Sample campaign pacing dashboard using the MCC

Customers

Pernod Ricard
Pepsi
Unilever

Core Features

There are 3 core components in Datorama platform.

Data Integration Engine combines and unifies all the data from across the platforms in the organization. This is enabled through an extensive set of APIs to connect with all popular databases and storage platforms. The AI-powered engine also cleanses and maps the data to create a strcuture.

Insights Engine is a powerful analytics and visualization engine to give you a wholistic picture of all your data. This engine provides powerful filters and KPIs that can be customized for each stakeholder in the organization. In addition, it provides a powerful prediction and forecasting capabilities.

Activation Engine has a primary purpose of improving workflow and collobaration across the teams


Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com