Lytical

About Lytical

Deep Dive with Clara AI

Lytical is a privacy-first web analytics platform with built-in AI insights. Unlike Google Analytics, Lytical requires no cookies, collects no personal data, and is GDPR/CCPA compliant out of the box — no consent banners needed. Track visitors, pageviews, traffic sources, landing pages, and engagement metrics in real time. Native SEO keyword tracking shows where your site ranks and how rankings trend over time. Competitor monitoring lets you benchmark your visibility against rivals. Quincy, Lytical's AI assistant, lets you query your analytics in plain language — ask questions, get instant answers. No dashboards to dig through. Built for SaaS founders, marketers, and agencies who want fast, honest data without the privacy tradeoffs.

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Pricing

Free Trial Available
Starts at $29.00. Offers Free-forever and Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

60%
Momentum

60%
Popularity

60%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)
Freelancers
Individuals

API Support

Available

Modes of Support

Business Hours, Online

Lytical Features

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Marketing Analytics Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%

Spend Analysis

Connects spending data to outcomes to evaluate efficiency effectively.

Cross Device Tracking

Tracks user journeys seamlessly across desktop, mobile, and apps.

Campaign Performance Tracking

Tracks and evaluates performance across multiple channels and campaigns, including email, advertising, social media, and SEO.

Attribution

Track and allocate credit to touchpoints throughout the conversion journey.

AI-Powered Insights

Leverages machine learning to uncover hidden connections, anomalies, trends, and growth opportunities

KPI Monitoring

It helps to measure the success rate of an individual or organization is at reaching the strategic objectives

Data Source

Import customer data from several sales and marketing channels

Conversion Tracking

Enables user to track customer conversion rate

Interactive Dashboard

It provides easy visualization of data

Ad hoc Reports

Creates impromptu reports as and when the occasion requires

Collaboration

Helps you safely share data with only those who matter and enhances your teamwork

Marketing Mix Modeling

Leverages statistical analysis to maximize channel spending efficiency

BI Tools Integration

Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI.

Social Listening

Monitors brand mentions and analyzes sentiment across social media platforms.

Predictive Analytics

Advanced analytics for predicting outcomes based on performance and historical data.

Segmentation

Groups and segregates audiences based on defined criteria

Marketing Attribution Features

Revenue Forecasting

Forecasts long-term revenue impact across channels.

Custom Attribution Rules

Allows businesses to define rules based on their funnel.

Cross-Channel Tracking

Tracks performance across digital channels (paid search, social, email, web, display).

Attribution Models

Supports first-touch, last-touch, linear, time-decay, and position-based attribution

Multi-touch Attribution

Evaluates the impact of every touchpoint contributing to a conversion.

Cross Device Tracking

Tracks user journeys seamlessly across desktop, mobile, and apps.

CRM Integration

Automatically sends and receives the relevant information to the CRM Software that helps in time management

Conversion Tracking

Enables user to track customer conversion rate

Data Integration

Helps in collecting and combining data from multiple data sources and offer them in a unified manner to the user

BI Tools Integration

Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI.

Path Analysis

Illustrates user journeys and navigation pathways with clarity and precision.

Real-time Data Sync

Allows to synchronize with other systems for up-to-date information across platforms

Dashboard

A digital insight of reports and other workings on a single screen

SEO Features

Rank Tracking

A tool designed to track rankings of your website for multiple keywords

Keyword Tracking

Tracks the most-often searched keywords according to your website

Google Analytics Integration

Helps you to track and understand your website's traffic

Competitor Analysis

Identifying your competitor's strategies and strengths in order to help you make informed decisions

Auditing

Evaluating the search engine friendliness of your website with the use of a number of tools

A/B Testing

Compares two versions of your website to see which one performs better

User Management

Managing access of multiple users so that work can be integrated and collaborated

Revenue Management

Professional management of your revenue to ensure growth of your business

Mobile Search Tracking

Tracks your website's mobile rankings for the same keywords that you are tracking on desktop

Link Management

A simple and accessible system to manage links for creative purposes

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Dashboard

A digital insight of reports and other workings on a single screen

Lytical Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Free Free

Free Plan Includes:

Free Forever: NOT A TRIAL! No credit card required.
Website analytics — Track visitors, sessions & engagement
Competitor insights — See how you stack up
Keyword rank tracking — Monitor your search positions, AI overviews, AI mentions, and more
SEO health monitoring — Daily site crawls with issue alerts
AI-powered assistant — Ask questions, get answers
On-demand page scans
Unlimited team members
GDPR Compliant / Privacy first analytics
Unlimited websites per account
Access to OpenAI models
Includes 50K events/mo, 10 keywords updated weekly, 1 competitor updated daily, 25 pages crawled daily, 25 AI chats/mo
Email Support

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Lytical Lyte $29.00 $29.00 per month

Lytical Lyte Includes:

Everything in Free plan
Up to 250,000 website events per month.
Competitive intelligence - Track up to 2 rivals
Up to 50 keywords to track rankings, AI overviews, AI mentions, and more.
Complete technical SEO audits - Your whole site daily (up to 75 pages)
200 AI chats / automations/mo
Premium AI models - Claude, Gemini, & Grok
Access to all integrations

Start Free Trial

Lytical Pro $99.00 $99.00 per month

Lytical Pro Includes:

Everything in Lyte plan
Up to 1 million website events
Competitive intelligence - Track up to 4 rivals
Full keyword monitoring, up to 100 keywords to track rankings, AI overviews, AI mentions, and more
Complete technical SEO audits - Your whole site, daily (up to 150 pages)
Ai analyst on demand - Ask Quincy anything, anytime.
Access to Lytical API to build custom solutions
Uptime monitoring - Be alerted if your website stops working.
Onboarding calls to help you take advantage of everything Lytical has to offer
In-app Chat Support

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Lytical Custom Custom

Lytical Custom Includes:

Everything in Lytical Pro Plan
Custom event, keyword, competitor, and page scan limits
Custom contracts and commitments
Custom integrations
Compliance build-out (including HIPAA, SOC 2, ISO, and more)
White label reporting for agencies
High-touch onboarding, service, and support

Start Free Trial

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Disclaimer: The pricing details were last updated on 27/03/2026 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Lytical FAQs

Does Lytical use cookies?

No. Lytical is fully cookieless. We use privacy-preserving methods to measure traffic and engagement without tracking individual users or storing personal data. We allow the option of cookies for cross-domain tracking, but the majority of our users do not use cookies.

What is Quincy?

Quincy is Lytical's built-in AI assistant. Ask questions about your site data in plain language and get instant answers — no dashboards to dig through, no exports needed.

How is Lytical different from Google Analytics?

Lytical collects no personal data, requires no consent banners, and doesn't share your data with third parties. It also includes built-in SEO tracking and an AI assistant — features GA4 doesn't offer.

Can I track SEO keyword rankings?

Yes. Lytical includes native keyword rank tracking. Free users track 25 keywords weekly; Pro users track 100 keywords daily.

Does Lytical track visitors automatically?

Yes. Drop in the tracking script once and Lytical handles everything automatically — pageviews, clicks, scrolls, form submissions, traffic sources, geo location, device type, session data, and more. No configuration required.

What does Lytical's daily site scan do?

Every day, Lytical crawls your site and flags SEO issues, broken pages, missing metadata, and ranking changes. You get a continuous health score so problems are caught before they cost you traffic.

How does Lytical help reduce wasted ad spend?

Lytical shows you exactly which traffic sources and campaigns are driving real engagement vs. bouncing immediately. When paid traffic isn't converting, you see it fast — so you can cut underperformers before they drain budget.

What is Lytical used for?

Lytical is Marketing Analytics Software. Lytical offers the following functionalities: