MEET CLARA - THE AI BEHIND SMARTER SOFTWARE CHOICES
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
The tracking stack behind top-performing marketing teams
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Deep Dive with Clara AI
We're a bunch of advertising and analytics nerds who were totally over the headache of setting up server-side tracking manually for every single project. When third-party cookies and browser-side tracking started losing their mojo, we figured there had to be a better way to solve this. So, we rolled up our sleeves and built something that nails accuracy but is dead simple to configure and use. It didn't take long for us to realise we weren’t the only ones banging our heads against the wall. Turns out, tons of companies were struggling with the same thing: How to track ads efficiently and accurately with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes or losing nerves into building one). And that’s how Tracklution was born! Tracklution is a slick, effective tracking tool that works for businesses across all sorts of industries. We built it originally for our own needs, by marketers for marketers, thinking about every feature from a performance marketer's angle. We wanted to ditch the hassle for everyone else too, making server-side tracking a breeze. And yeah, we're naturally using Tracklution ourselves every day because it’s that good (and we never want to lose the grip of needs and pain points of performance marketers!). This makes Tracklution ideal for digital marketers, advertising agencies, and businesses seeking efficient and cost-effective solutions to enhance their digital advertising performance with server-side tracking for advertising platforms in just five minutes. It allows businesses to connect platforms like Google and Meta quickly, eliminating the need for months of channel-specific coding and saving thousands of euros.
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Pricing
SW Score Breakdown
Platforms Supported
Organization Types Supported
API Support
Modes of Support
Cross Device Tracking
Tracks user journeys seamlessly across desktop, mobile, and apps.Attribution
Track and allocate credit to touchpoints throughout the conversion journey.AI-Powered Insights
Leverages machine learning to uncover hidden connections, anomalies, trends, and growth opportunitiesData Source
Import customer data from several sales and marketing channelsAd hoc Reports
Creates impromptu reports as and when the occasion requiresSpend Analysis
Connects spending data to outcomes to evaluate efficiency effectively.Marketing Mix Modeling
Leverages statistical analysis to maximize channel spending efficiencyBI Tools Integration
Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI.Social Listening
Monitors brand mentions and analyzes sentiment across social media platforms.Campaign Performance Tracking
Tracks and evaluates performance across multiple channels and campaigns, including email, advertising, social media, and SEO.Predictive Analytics
Advanced analytics for predicting outcomes based on performance and historical data.KPI Monitoring
It helps to measure the success rate of an individual or organization is at reaching the strategic objectivesIntegration with Ad Networks & Platforms
Real-Time Performance Tracking
Reporting & Analytics
A/B Testing & Experimentation
Budget Management & Optimization
Cross-Channel Attribution
Campaign Automation & Scheduling
Ad Creation & Creative Management
Audience Targeting & Segmentation
Multi-Channel Campaign Management
Cross-Channel Tracking
Tracks performance across digital channels (paid search, social, email, web, display).Multi-touch Attribution
Evaluates the impact of every touchpoint contributing to a conversion.Cross Device Tracking
Tracks user journeys seamlessly across desktop, mobile, and apps.Real-time Data Sync
Allows to synchronize with other systems for up-to-date information across platformsCRM Integration
Automatically sends and receives the relevant information to the CRM Software that helps in time managementData Integration
Helps in collecting and combining data from multiple data sources and offer them in a unified manner to the userRevenue Forecasting
Forecasts long-term revenue impact across channels.Custom Attribution Rules
Allows businesses to define rules based on their funnel.Attribution Models
Supports first-touch, last-touch, linear, time-decay, and position-based attributionBI Tools Integration
Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI.Path Analysis
Illustrates user journeys and navigation pathways with clarity and precision.Performance Tracking & Attribution
Reporting & Analytics
Cross-Channel Advertising Support
Ad Placement & Inventory Management
Budget & Bid Management
Real-Time Bidding (RTB) & Programmatic Buying
Campaign Management & Scheduling
Ad Creation & Creative Management
Audience Targeting & Segmentation
A/B Testing & Optimization
Multiple Site Management
Helps to analyze and track more than one websitesGoal Tracking
Allows to track progress to reach business objectivesFree Trial
Available
No Credit Card Required, Get Started for Free
Free Free
Includes:
- 5k events / month
- 1 website
- Server-side tracking by default
- Meta + Google Ads connectors
- Data retention up to 3 months
- MCP access (connect to your favourite LLM and analyse your data by chatting with LLM, you can also install with AI agent)
- Email & chat support
Grow $45.00 $56.00 per month
All free features, and...
- All connectors included
- Advanced configurations (override domains, disable client-side tracking, and more)
- Track offline conversions (send conversions from backend systems like CRM or CDP)
- Event creation, transformation and block automations (transform events and block unwanted conversions before they are sent)
- Attribution engine
- Data retention up to 12 months
Enterprise Custom
Grow plan features, and
- Multiple websites
- Managed onboarding
- SOC2 & ISO27001
- API access
- Single sign-on
- Dedicated server
- Custom data location
- Data retention up to 24 months
- Pay by invoice or direct debit
- Priority support & training
Agency Custom
Enterprise features, and...
- Unlimited client websites
- Multi-client manager account
- Multi-client MCP
- Training & onboarding support
- Joint marketing activities
- Whitelabel available
- Event pooling
- Dedicated agency support
Screenshots of Vendor Pricing Page
Disclaimer: The pricing details were last updated on 05/04/2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Learn more about Tracklution Pricing
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Dashboard
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
How much does Tracklution cost?
The pricing for Tracklution starts at $45.00 per month. Tracklution has 4 different plans:
Learn more about Tracklution pricing.
Does Tracklution offer a free plan?
Yes, Tracklution offers a free plan.
Learn more about Tracklution pricing.
What are the top alternatives for Tracklution?
Here`s a list of the best alternatives for Tracklution:
Does Tracklution provide API?
Yes, Tracklution provides API.
What is server-side tracking?
Vendor Details
Helsinki, Finland Founded : 2023Social Media Handles
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