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The process of separating a market into distinct consumer groups with similar characteristics is known as segmentation, and it's an important part of any customer strategy. Customer and participant segmentation enables a company to decide which consumers are the most profitable and how best to sell to them while still delivering outstanding service. An organization may then use this information to decide which investments would yield the best results.

Software with Segmentation

PRODUCT NAME SW SCORE(OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
Inmoment 98 1
Keatext 93 4.1
WordStat 92 5
DiscoverText 91 0
Text2data 91 0
Digital Taxonomy 88 0
MeaningCloud 84 5
SAS Text Miner 82 0
SimpleX 81 4.6
Kapiche 79 0

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