91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Omnisend and how does it work?
Omnisend is an eCommerce marketing automation tool that helps you to improve sales by combining several channels into your marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost your email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists you to meet your individual needs based on visitor activities. It enables you to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, you can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for your customers. Segmentation can lead you to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents you with a forever-visible widget at the bottom of the screen that gives an option to your customers to click on the link while browsing.
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Optimizely and how does it work?
Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Apptimize and how does it work?
Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments.
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What is LaunchDarkly and how does it work?
LaunchDarkly is a feature management platform that helps the users in transporting codes and flags quickly and rest easily. It gives customers complete control over their codes, ships faster, and reduces risk and requires their entire workload. LaunchDarkly's main task is to train all teams so that they can deliver and control their own software. It is the first platform that manages all functional posters at one place. The platform provides a security test to separate diploid from security features at launch and production. It is a good start to establish the first large-scale developer, where you can experience all the major platforms. The platform helps customers increase their speed and sales and the platform’s custom architecture ensures fast delivery. The main vision of the company is to eliminate the risk of the developers and help them from the software operations team.
Read moreWhat is TapAnalytics and how does it work?
TapClicks is a marketing reporting dashboard that serves to be widely helpful in offering ideal marketing operations, analytics, workflow and order management, and reporting solutions. The software plays an important role in simplifying complex marketing strategies while making business better and smarter. This exclusive marketing platform provides an end-to-end business solution to SEO, performance pertaining to reporting/analysis, workflow approvals, and so on. With TapClicks, one can easily automate order entry using TapOrders that has been built for media agencies and other companies. One can track, book inventory, manage creatives and go through the workflow accordingly. Besides this, users can opt for TapWorkflow to make their team better and more organized, thus leading to customer satisfaction. With the TapAnalytics feature of the software, one can also analyze the performance of marketing, and improve the team’s response and optimize campaigns by identifying issues and finding the opportunities to drive better ROI. Users can rely on TapReports, to communicate and collaborate with clients using the online dashboard. To get a unified view, one needs to look into insights, gather information, etc., and understand different business strategies in a timely fashion.
Read more98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is CleverTap and how does it work?
CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Maxymizely and how does it work?
An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in user friendly ways of integration. It optimizes the content layout with experiments and analyze the the device location, type, screen resolution etc. to find out which layout works well and which one requires modification. It also improves conversion rates of mobile and web-based applications, making it useful for the marketers and business owners. The significant features include targeting of audience, dividing campaign into segments, Funnel Analysis, Split Testing, Multivariate Testing, Test Scheduling and a Visual Editor.
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AB Tasty and how does it work?
A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Tapdesk and how does it work?
Tapdesk software is an all in one system used to manage sales process to the close of a deal. The software uses powerful machine learning and deep learning algorithms to find leads and engage customers with products. Collaborate with your team to measure the performance of workflows. It integrates with Slack, G Suite, and more. Marketers, Small and Medium companies make use of the software.
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What is Show&Tell and how does it work?
Show&Tell software is a platform used for making new features while giving product/marketing. Test multiple versions of a flag for A/B Testing, and show messages in your app for a URL. Measure marketing, and add with a unique ID to white or blacklists to manage the control. It integrates with Slack and Google Analytics Integrations. Developers, Small, Medium, and Large companies make use of the software.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Launch by Adobe and how does it work?
The Adobe Launch Tag Management Software comes with a unified technology that is built on one platform, which enables the products to work together. It is built to deliver an exceptional user experience with interdependent technologies. It has a very powerful API to ensure that the deployment is done automatically and periodically. The data collected from both the mobile and web properties can be viewed and managed in one place that makes sure that the marketer has better control over the data. The solution also supports mobile-based web applications, enabling users to get over issues like slow performance and instantability. It is made to support mobile apps like from the third party as well. This third party support even extends to devices like Sony PlayStation, Xbox and Apple TV. And for the web page, the collection, management and distribution of data from the webpages can be done as a single-page application or even Ajax-heavy pages.
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ActiveCampaign and how does it work?
ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Klaviyo and how does it work?
Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs.
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adobe Marketo Engage and how does it work?
Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ontraport and how does it work?
Ontraport is a no-code business software that empowers service businesses to systemize and scale. Ontraport manages and automates the buying cycle, resulting in faster growth while freeing business owners and teams to deliver more customer value. Ontraport’s complete marketing, sales, and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Agencies, consultants and service providers, coaches and advisors, and professional service providers trust Ontraport to achieve more growth with less work.
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is OutboundEngine and how does it work?
OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too spammy. Outbound Engine software is built in such a way that it involves enterprising and reaching out to customers to get them interested in a specific product. In contrast, it focuses on creating and dispensing content that draws customers' attention to their website. This software can create high impactful marketing campaigns, generate them automatically and track engagement to determine who is ready to have a proper conversation. This software is highly concerned about strengthening the relationship with partners, prospective customers and discovers more opportunities with lesser work. It comprises automated social media updates, email newsletters, and a branded business profile that takes care of the entire marketing platform at an affordable cost compared to other tools. It is best for financial advisors, real estate, home services, and automotive industries and follows a subscription-based pricing strategy.
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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MoEngage and how does it work?
MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.
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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is WebEngage and how does it work?
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Customer.io and how does it work?
Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Listrak and how does it work?
Listrak is the industry’s leading cross-channel marketing platform that delivers results for 1,000+ retailers by providing best-in-class SMS, behavioural marketing, email, cross-channel orchestration, customer insight solutions, and predictive analytics. All of these drive customer engagement, loyalty, and revenue. Further, with Listrak, businesses can deliver seamless, cross-channel, personalised interactions and teams can send messages at the right time precisely. To maximise lifetime value, customer engagement, and revenue, Listrak sends messages to the right combination of channels and devices. From cross-channel orchestration, predictive personalisation, customer insights, and foundational marketing, to segmentation & personalisation, and behavioural triggers, Listrak is an all-rounder. Listrak's client success teams are praised for being outstanding and responsive. They are a company’s trusted partner, natural extension, and active collaborator of in-house teams, assisting the latter in executing growth initiatives and exceeding objectives. It delivers an exponential increase in results over previous efforts, providing about 21% gains in eCommerce revenue.
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