Google Analytics vs Salesforce Marketing Cloud Account Engagement (formerly Pardot) Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics

Web Analytics Software

4.6 4,337 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Marketing Automation Software

3.9 2,347 user ratings

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Overview

Description	Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more	Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. Read more
Pricing Options	Free Trial Not Available Google Analytics Offers Free-forever and Custom plan.	Free Trial Not Available Starts at $1250.0.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 98% Momentum 69% Popularity 94%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 89% Momentum 60% Popularity 65%
SaaSworthy Awards	# 2 Most Worthy # 1 Fastest Growing	# 16 Highly Rated # 7 Fastest Growing

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.6/5 4,337 user ratings	3.9/5 2,347 user ratings
Ratings Distribution	Excellent 67.1% Very Good 28.4% Average 4.1% Poor 0.2% Terrible 0.2%	Excellent 32.5% Very Good 41.4% Average 17.7% Poor 4.8% Terrible 3.6%
Review Summary	Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Google Analytics Offers Free-forever and Custom plan.	Free Trial Not Available Starts at $1250.0.
Pricing Plans Monthly Plans Annual Plans	Google Analytics Free Google Analytics 360 Custom	Growth $1,250.00 $1,250.00 per month Plus $2,500.00 $2,500.00 per month Advanced $4,000.00 $4,000.00 per month Premium $15,000.00 $15,000.00 per month
	View Detailed Pricing	View Detailed Pricing

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	View All Google Analytics Alternatives	View All Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives