Social Media Analytics Tools List (May 2024)

Tensor Social is an AI-based platform that provides a psychographic targeting. It is a micro-behavioural tool for analyzing audience and taking measurements. It scales the marketing goals based on data from more than 85 million Instagram and Youtube profiles. It will help the business to grow its audience and maintain the base of its customers. It avails all the tools based on the brand to launch a successful marketing campaign. It provides with a good number of useful tools without taking into regard the size of the company or brand. The main part of any campaign is the target audience and the maximum reach, and one should be able to measure the campaign accordingly. The audiences are filtered from more than 80 million people present on social platforms like Instagram, Tiktok, YouTube and segment it demographically, psychographically and geographically. All these data are then presented to the users based on the performance of the campaign. The culture of the audience is determined by viewing the influencer and audience report. These insights are then segmented by likers, followers, influential users and many more categories. It contains campaign measuring and monitoring tool to record the views of the audience about your campaign.

Unmetric is a social media analytics tool. By comparing, evaluating, and analysing your social performance, it assists your team in making real-time decisions. Find out what's connecting with social media audiences right now by filtering any brand's organic and paid content by engagement. You may outsource all your reporting to them for any social network, brand, or time period. Unmetric offers a variety of pre-built reports that may be emailed to your inbox at the touch of a button. It has a vast list of features such as - Automate your social media reporting to save time and effort, and schedule reports to arrive in your mailbox at a time that is convenient for you. Unmetric Analyze also provides a close approximation of rival brands' campaign reach and impressions. One of its most beneficial features is its vast analytics tools using which you can perform sentiment analysis, content analysis by type, engagement analysis by days of the week, and audience analysis on a brand's content interaction. Over a certain time period, identify the most engaging campaigns in a specific industry.

Minter.io is an integrated social media analytics tool that offers in-depth insights, hourly updates and beautifully curated reports concerning social media accounts of an individual user. While it primarily caters to account activities on Instagram, users can also depend on Minter.io to get a comprehensive overview of their Facebook and Twitter accounts in real-time. It works by collecting data across supported social media channels, including hashtags. This way, it keeps track of the performance levels of individual hashtags and how they can be optimised. Furthermore, daily updates let users take a look into new follower demographics and curate their feeds accordingly. A benchmarking feature lets users measure their account performance levels compared to similar ones and make adjustments accordingly. The benchmarking criteria include follower growth, engagement rate, reach rate and more. Finally, detailed reports offered by Minter.io are quite helpful and can be exported in PDF, CSV, XLS and PPTX file formats.

ManageFlitter as a futuristic Twitter management tool helps users gain detailed insight into their account activity and follower engagement levels in real-time. This advanced platform comes loaded with a nifty set of tools for social media influencers to work with. Its intuitive features help users manage multiple accounts and improve their account wise performance based on useful insights gathered from the same. An integrated search feature lets users filter out accounts by keywords, bio, latest tweet and location for a deeper discovery of profiles. Users can also PowerPost, which enables them to schedule important tweets at specific times for better reach. Moreover, profound insights and detailed analytics offered by ManageFlitter helps businesses with a better understanding of long-term trends, enhanced follower engagement and retention rates besides inclusive content creation strategies. Also, a reliable interface backed by a variety of sophisticated security functionalities make ManageFlitter stand out from the rest as a comprehensive social media engagement tool.

QMocha is a social media analytics tool that provides detailed reports containing data related to user engagement on different social media platforms. It shows insights and trends across several performance indicators. Account managers can check posts' performance based on captions, posting time, post type, images, mentions, faces, color palette, hashtags, etc. The software thus reveals the strong points as well as the areas that need optimization in order to pull more traffic. QMocha also has AI capabilities that sort 21 performance categories and point out three best and worst-performing modules that are boosting users' engagement and not performing satisfactory, respectively. These suggestions are further divided into likes and comments gained by all the posts. The machine learning power of the software provides real-time suggestions while one designs a post. Above all, the user interface is extremely simple and clutter-free. The icons are designed keeping simplicity in mind. This robust feature set and clean design of QMochas makes it a comprehensive solution for gathering fundamental social media analytics.

Fammio software is a platform used to build brand with consumer insights and manage your brand’s reputation. Monitor competitor’s brand and can respond to comments across social media channels. Identify influencers to reach your target audience through a powerful social presence. Marketers, Small and Medium companies make use of the software.

NetBase is an advanced social media analytics platform, developed to provide detailed social media analysis without the need for sophisticated boolean searches, laborious data purification, or lengthy analysis. It enables you to analyze social data at scale and 9x quicker than any other solution to always know what your consumers are saying. With NetBase, you can use geo-location specific data to better understand your brand's health on a global, regional, or local level. Using sponsored, owned, partnered, and earned channels, you can get aggregate insights from brand dialogues. To increase brand loyalty and reach, you can cultivate the most outspoken brand champions along with analysing previous campaign performance to get valuable insights that are 70% more accurate than rival alternatives. Users can define their audiences based on hobbies, life stages, behaviors and much more, rather than just demographics. You can also identify and monitor key influencers that affect the engagement rate of your brand. Additionally, you can segment discussions and assist in the routing of important complaints to the appropriate customer service professionals with NetBase.

DigBI offers businesses a user-friendly solution through customizable topic dashboards, presenting a comprehensive overview of their monitored subjects. This functionality empowers organizations to efficiently observe and analyze relevant data, facilitating informed decision-making. These dashboards are designed to be adaptable, allowing businesses to tailor them to their specific needs and preferences. By utilizing DigBI's platform, companies gain the ability to swiftly track and assess key topics, streamlining the monitoring process. This not only enhances operational efficiency but also contributes to a more insightful understanding of the data landscape. The customizable nature of DigBI's dashboards ensures a seamless integration into various business models, promoting flexibility and adaptability. Overall, DigBI's innovative approach to topic tracking empowers businesses to stay ahead in a dynamic and competitive landscape by providing them with a powerful tool for real-time monitoring and analysis.

Keeping up with your socials without getting distracted can be tough. Create a simple dashbaord with Upsocial to track all of your growth online, in just a few clicks. Upsocial is an all-in-one social media analytics dashboard, built for content creators to measure their growth online. Their mission is to enable content creators to focus on what they care about, in the world of distractions that is social media.

LeadKlozer allows you to use Super Fans to create first-of-a-kind custom and lookalike audiences that are proven to reduce ad costs by over 20%.

Hashtags and views only tell part of the story. With ViralMoment, can now analyze every element of a video & image and truly develop a winning TikTok strategy for brand. TikTok is the king of segmenting. They serve content that you're interested in and are actively engaging with. So how can find content that's relevant to brand & growth strategy. Aside from ghosts accounts, there's no strategic way to curate a feed that's valuable to brand's analytical needs.

Znach software is a platform used to build brands on social channels. Show your product to the right audience and increase engagement. Drive traffic with interaction to identify competitors to automate cold sales. Digital Marketers, Small and Medium companies make use of the software.

Social Status is a social media analytics software that automates social media reporting for Facebook, Instagram, Instagram Stories, LinkedIn, YouTube and Twitter. Reports can be exported to CSV, PDF, PowerPoint or Google Slides.Social Status is a suite of four different social media analytics tools – Profile Analytics, Competitor Analytics, Ad Analytics and Influencer Analytics.Profile Analytics allows you to generate detailed reports and measure the success of all the pages and profiles you manage, such as Facebook Pages, Instagram Business Profiles, Twitter Profiles, and YouTube Channels. Their Ads Analytics function allows you to generate detailed information on the paid performance of your Facebook, Instagram, Messenger, and Audience Network ad campaigns.One of their most beneficial features is Competitor Analytics which compares the results of your Pages and Profiles to those of competitors and other public profiles. Create detailed reports that include the most popular competitor posts and content themes.With Influencer Analytics get reports on the performance of your influencer marketing campaigns. See which influencers perform the best across various funnel metrics and create post-campaign reports or monthly reports in a flash.

We also analyze the archive for you, bubbling up information like top users, words, urls, hashtags and more. This allows you to find the influencers, measure campaign effectiveness, determine sentiment and view the most popular images associated with the tweets for this term. In addition, we do a language breakdown and a volume analysis based on number of tweets per day.

Twitonomy software is a Media Analytics tool to manage all your tweets, retweets, replies, mentions, hashtags on a same platform. Search and monitor interactions with other Twitter users. Track and list of the followers to measure the performance of tweets on social channels. Generate reports to Excel & PDF in just one click. It supports Mobile Android and iOS. Individuals, Small and Medium companies make use of the software.

Rival IQ is a competitive social media analytics tool that delivers real-time insights on the social media vectors of individual businesses. Developed for digital marketers, the platform helps users derive important information from comprehensive reports, make informed decisions to improve results and better understand their competitors as well. Rival IQ’s cutting-edge technology and smart functionalities make it a dependable source of analytics for globally leading companies. With competitive social media tracking and benchmarking, Rival IQ offers boosted post-detection and posts analysis metrics, enabling users to increase their engagement rates in real-time. Also, private social media measurement offered by the same, lets users keep track of their organic and paid social media performances and take necessary actions to increase viewership and followers accordingly. Moreover, with social listening and search, users can stay updated on their account activity and respond to mentions across multiple platforms in an instant. Detailed website analytics let Rival IQ deliver profound insights on particular pages. Thus enabling users to stay more inclusive and meet all trends in real-time.

Social Opinion software is a platform used to analyse Twitter comments in real-time. Create a Campaign and can monitor Social Opinion to match your Campaign configuration. Visualize metrics with graphical dashboards to understand your data. Receive Notifications about your Campaign performance and can export Tweet data in JSON format. Brand Managers, Small, Medium and Large companies make use of the software. .

Followerwonk is a social media analytics software through which you can compare Twitter accounts to find overlaps and target new influencers.Using their advanced algorithm, you can find influencers. Improve your social media profile. Create and maintain a community and start building a brand.Some of their features include – Advanced search bios that helps you find the most suitable targets for your needs, whether it is new customers, influencers to promote your brand or just friends. The ability to compare profiles you can compare your social graph to your competitors and industry leaders to review your progress.One of their most beneficial features is that of a twitter profile analysis. Any Twitter user's followers can be divided into actionable segments. You can find and classify their followers into the most influential, inactive, aged, and other categories.They also provide real time statistics to track your followers. They give you detailed information on who has followed you or your competitor. They keep track of every change to your social network and display interactive charts that let you see how your followers and followers have changed.

Sotrender is a complex social media product that helps marketers optimize their social media performance and marketing strategy. By using Sotrender, marketers don’t need to worry about missing out on important insights - the product collects historical data and it’s even possible to schedule recurring reports that will be ready exactly when you need them.

SHIELD Analytics is an intuitive LinkedIn analytics tool for creators and businesses alike. The software can be used to get a clear cut overview of content metrics, network stats, audience demographics, real-time data, custom content labels, traction metrics and more. Also, businesses can depend on the same to connect with their audience, monitor their network growth, figure out accurate timings to post individual content and repost them to maximise the impact. SHIELD Analytics also comes loaded with visual benchmarks, helping users to get a clear understanding of whether their posted content is performing better or worse than the prescheduled metrics. For starters, creators and influencers, the software comes loaded with a variety of exclusive functionalities enabling seamless content analysis and business process streamlining. The inbuilt feature list goes as automatic labels, priority chat support, network stats, top post highlights, audience demographics, word cloud, onboarding tool and more.