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As the name indicates, it's a social media analytics tool that provides an overview of how your social media campaigns are performing. Social media analytics tools are sometimes part of social media management software. Empowered by social media statistics and insights, such software becomes an important weapon in your arsenal to improve your presence and engagement across various social media services. Of course, along with telling you how your posts are performing, social media analytics also provide a detailed overview of who's your audience, when they're engaging with you, and so on.
For a product to be in Social Media Analytics Software, it must:
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