Home/Social Media Analytics Software/Metricool
Updated on: July 28, 2021
What is Metricool ?

Metricool

The ultimate tool to achieve your marketing goals
(14 Ratings) Write Review

Metricool is a tool used to measure your content on social media accounts and online ad campaigns. All the statistics for your website, blogs, and ad campaigns are gathered in one place and your performance can be compared and easily analyzed against those of your competitors to provide insights on how to improve digital strategy. You can arrange, organize, and optimize your content strategy based on levels of audience response. Metricool features an automated report system that provides a professional-looking report for you, your team, or your clients. You have absolute influence over what can be included or can not be included in the reports. Metricool gives you an idea of how well your audience interacts with your website or blog in real-time, for example, you can measure the popularity or impact of your Twitter hashtags for campaigns among your audience. Metricool is optimized for great performance among multiple device platforms and is a useful tool for marketing agencies and community managers.

Metricool Awards

Most Searched

Metricool Technical details

Support Business Hours Online Customer Type Individuals Freelancers Medium Business Small Business
API Location / Phone Number Madrid, Spain
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Social Media Analytics Software

Metricool Pricing

Pricing ModelFreemium , Subscription , Quotation Based
MONTHLY YEARLY
Free
Free

Features

  • Brands: 1 Brand
  • Instagram: 1 accounts
  • Facebook: 1 page or group
  • Twitter: 1 account
  • Web / Blog: 1 web
  • Facebook Ads: 1 account
  • Google Ads: 1 account
  • Google My Business: 1 account
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: 3 months
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 50 posts
  • Best hours: Included
  • Autolistas: Included
  • RSS Feed: Unlimited
  • Comparison of competitors(Facebook, Instagram, Twitter): 5
  • Twitter benchmark: Included
  • Message management: Included
  • Facebook posts promotion: Included
  • Real-Time Web / Blog: Included
  • Stories analytics-Instagram: Included
  • Your Instagram Hashtags: Included
Pro 5
$12 /Month
Billed Yearly

Features

  • Brands: 5 marks
  • Instagram: 5 accounts
  • Facebook: 5 pages or groups
  • Twitter: 5 accounts
  • LinkedIn: 5 pages
  • Web / Blog: 5 webs
  • Facebook Ads: 5 accounts
  • Google Ads: 5 accounts
  • Google My Business: 5 accounts
  • Reports: Included
  • CSV Download: Included
  • Instagram Link: Included
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 2000 posts
  • Best hours: Included
  • Autolistas: Included
  • RSS Feed: Unlimited
  • Comparison of competitors: 100
  • Twitter benchmark: Included
  • Message management: Included
  • Facebook posts promotion: Included
  • Real-Time Web / Blog: Included
  • Analytical stories-Instagram: Included
  • Your Instagram Hashtags: Included
Pro 10
$19 /Month
Billed Yearly

Features

  • Brands: 10 marks
  • Instagram: 10 accounts
  • Facebook: 10 pages or groups
  • Twitter: 10 accounts
  • LinkedIn: 10 pages
  • Web / Blog: 10 websites
  • Facebook Ads: 10 accounts
  • Google Ads: 10 accounts
  • Google My Business: 10 accounts
  • Reports: Included
  • Download CSV: Included
  • Link on Instagram: Included
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 2000 posts
  • Best hours: Included
  • Autolistas: Included
  • RSS Feed: Unlimited
  • Comparison of competitors: 100
  • Twitter benchmark: Included
  • Message management: Included
  • Facebook posts promotion: Included
  • Real-Time Web / Blog: Included
  • Analytical stories-Instagram: Included
  • Your Instagram Hashtags: Included
Team 15
$35 /Month
Billed Yearly

Features

  • Brands: 15 Brands
  • Team members: Unlimited
  • Instagram: 15 accounts
  • Facebook: 15 pages or groups
  • Twitter: 15 accounts
  • LinkedIn: 15 pages
  • Web / Blog: 15 webs
  • Google Ads: 15 accounts
  • Google My Business: 15 accounts
  • Reports: Included
  • Customizable templates: Included
  • Download CSV: Included
  • Link on Instagram: Included
  • API access: Included
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 5000 posts
  • Best hours: Included
  • Autolistas: Included
  • RSS Feed: Unlimited
  • Comparison of competitors: 100
  • Twitter benchmark: Included
  • Message management: Included
  • Facebook posts promotion: Included
  • Real-Time Web / Blog: Included
  • Analytical stories-Instagram: Included
  • Your Instagram Hashtags: Included
Team 25
$55 /Month
Billed Yearly

Features

  • Brands: 25 brands
  • Team members: Unlimited
  • Instagram: 25 accounts
  • Facebook: 25 pages or groups
  • Twitter: 25 accounts
  • LinkedIn: 25 pages
  • Web / Blog: 25 webs
  • Facebook Ads: 25 accounts
  • Google Ads: 25 accounts
  • Google My Business: 25 accounts
  • Reports: Included
  • Customizable templates: Included
  • Download CSV: Included
  • Link on Instagram: Included
  • API access: Included
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 5000 posts
  • Best hours: Included
  • Autolistas: Included
  • RSS Feed: Unlimited
  • Comparison of competitors: 100
  • Twitter benchmark: Included
  • Message management: Included
  • Facebook posts promotion: Included
  • Real-Time Web / Blog: Included
  • Analytical stories-Instagram: Included
  • Your Instagram Hashtags: Included
Enterprise
$119 /Month
Billed Yearly

Features

  • Brands: 50 Brands
  • Team members: Unlimited
  • Instagram: 50 accounts
  • Facebook: 50 pages or groups
  • Twitter: 50 accounts
  • LinkedIn: 50 accounts
  • Web / Blog: 50 webs
  • Facebook Ads: 50 accounts
  • Google Ads: 50 accounts
  • Google My Business: 50 accounts
  • Reports: Included
  • Customizable templates: Included
  • Download CSV: Included
  • Link on Instagram: Included
  • API access: Included
  • White Lable: Custom
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 10000 posts
  • Best hours: Included
  • Autolistas: Included
  • RSS Feed: Unlimited
  • Comparison of competitors: 100
  • Twitter benchmark: Included
  • Message management: Included
  • Facebook posts promotion: Included
  • Real Time Web / Blog: Included
  • Analytical stories-Instagram: Included
  • Your Instagram Hashtags: Included
Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 16/11/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Metricool pricing.

Metricool FAQs

Yes, Metricool provides API.

Ask the Community View Community

Metricool Alternatives Metricool Alternatives

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Hootsuite
(6430 RATINGS)
Hootsuite
Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains...
Visit Website
97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Buffer
(1991 RATINGS)
Buffer
Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future...
Visit Website
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Later
(737 RATINGS)
Later
Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their...
Visit Website
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Publer
(187 RATINGS)
Publer
Publer is a social media management platform that helps individuals and companies to manage their social media accounts and keep their audience engaged. The...
Visit Website
Znach
Znach
Znach software is a platform used to build brands on social channels. Show your product to the right audience and increase engagement. Drive traffic with...
Visit Website
SocialRank
(3 RATINGS)
SocialRank
SocialRank is a social media management tool that shows users their follower base and offers them options to use a range of filters, searches for new...
Visit Website
Minter.io
(1 RATINGS)
Minter.io
Minter.io software is a platform used to gain insights into your Social Media Accounts like Instagram and Twitter. Engage your audiences with content to...
Visit Website
ManageFlitter
(27 RATINGS)
ManageFlitter
ManageFlitter is a web-based application that assists Twitter users to gain insight into their Twitter account. Up until January 2019, ManageFlitter provided a...
Visit Website
Rival IQ
(53 RATINGS)
Rival IQ
Rival IQ delivers social media analytics and competitive benchmarking to help marketers make informed decisions, improve results, and better understand...
Visit Website

Metricool Reviews

OVERALL RATING
4.3
Based on 14 Rating(s)
Rating Distribution
  • 50 %
  • 50 %
  • 0 %
  • 0 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Kristina Hernandez EddySource : saasworthy.com
(Reviewed on 15 December 2020)
The best tool for data and social media management!

I couldn't believe how easy this platform was. I was excited when I was finally introduced to it. Not only did it save me so much time but it was pretty inexpensive, as well. Now, I'm able to execute all of my tasks on one easy platform!

...more
Oswar NSource : g2crowd.com
(Reviewed on 11 November 2020)
"Metricool, An essential tool to monitor your brand."

What do you like best?

I started using metricool in the free version and the most that caught my attention is all the features that it had in its free version. After getting to know the app better, I decided to switch to the paid version as I could offer my clients a White label report so that they could see the results in real numbers. The simplicity required to synchronize the web with Metricool and the quality of the reports was what made me switch to the paid version. And I do not regret it!

What do you dislike?

Things that I do not like, it is difficult to find any fault, but I would say add more social networks and synchronization with other apps such as Google sheet etc.

Recommendations to others considering the product:

Customer service is a very good one, they solve me super fast. If you need to see the data of your campaigns from multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, GMB, Youtube, TikTok, Facebook ads and Google Ads, I recommend Metricool. And also it has a section to plan your publications on social media!

What problems are you solving with the product? What benefits have you realized?

When I work with a client, I can sell an idea and a result in words, but the numbers are the ones that tell the truth. Being able to show the client the data of the campaigns is something that helps a lot to see if it works, improve and learn. And the reports are automatically sent to the client, so it's one less problem for me.

...more
Christina MSource : g2crowd.com
(Reviewed on 18 August 2020)
"Makes reporting super easy"

What do you like best?

I bought this specifically for the Google Ads. When you log into the back end, it's great if you know where to go and what you are looking for, but if you need a quick overshot, Metricool offers that. Also, the ability to integrate multiple platforms and then print a report every quarter makes you look like a superstar.

What do you dislike?

When creating a Google Ads, I don't prefer to use this. Great for reporting, but in terms of creation and the doing a 'in-depth', Metricool is just tip of the surface. I didn't buy this tool to actually create ads, but a 'quick report' run for clients.

Recommendations to others considering the product:

This might be a repeat for anyone who already has reporting. However, if you've been looking for 'easy button reporting' for Google Ads, then definitely consider this. Reports look great.

What problems are you solving with the product? What benefits have you realized?

I like the type of reporting it runs. Instead of compiling screenshots at the end of the month, I just click the date range and create a report with all the platforms on it.

...more
Fernando OSource : g2crowd.com
(Reviewed on 04 August 2020)
"Metricool una herramienta imprescindible"

What do you like best?

Lo que mas utilizo son las estadísticas y he lanzado un par de campañas de publicidad el cual es asombrosa la facilidad con la que se realizan. y para programar las publicaciones en redes sociales lo mejor es la recomendación de el mejor horario para publicar.

What do you dislike?

La interfaz para programar publicaciones es muy básica, cumple su función pero si la podrían mejorar, también las campañas estaría genial que permitiera seleccionar públicos creados desde el administrador de negocios de facebook, la promoción automática de publicaciones en facebook se realiza para el pais del cual tiene mas seguidores la pagina de negocio; no se puede elegir, ni segmentar.

What problems are you solving with the product? What benefits have you realized?

Reporte mensuales para clientes de avances en Google My Business, Web, Facebook y Publicidad.

...more
Daniel MSource : g2crowd.com
(Reviewed on 10 June 2020)
"Metricool, perfecta herramienta para redes sociales"

What do you like best?

Herramienta de analítica bastante completa que te permite también generar socorridos y estéticos informes para tu cliente. Dentro de Metricool puedes trabajar con un perfil o página de Facebook, un perfil de Twitter, una cuenta de Instagram, una página de Linkedin, una cuenta de Facebook Ads, una de Google Ads, una ficha de Google My Business y la analítica de una web o blog, es una herramienta muy completa y se agradece. Hacerse usuario premium no supone un coste excesivo en comparación con otras herramientas. Lo que más me gusta de Metricool es que posee una interfaz muy intuitiva.

What do you dislike?

Que no incluya la red social Google+ puede ser una desventaja a medio o largo plazo.

Recommendations to others considering the product:

Metricool es una herramienta muy completa, que te permite controlar y gestionar tus redes sociales, y campañas publicitarias. Con unas estadísticas muy completas y a la vez fáciles de interpretar, y un sistema planificación de redes sociales, es una herramienta genial.

Es una herramienta ideal para community managers y para pequeños emprendedores o bloggers que quieran gestionar sus redes.

What problems are you solving with the product? What benefits have you realized?

Con Metricool el control de tus redes sociales es total, puedes obtener infinidad de datos que te servirán para mejorar tu servicio.

...more
Paul MSource : g2crowd.com
(Reviewed on 24 September 2020)
"Good dashboard for basic starts and social media planning"

What do you like best?

I like the drag and drop planner and the fact you can preview your social posts. It is also handy you can tracks all your social accounts under one dashboard. Nice interface to show you the best time to post on each social account, just drag your post to the darker coloured areas. Their solution for posting on Instagram is straight forward too. The analytics do not give you any extra insight that you wouldn't already see from your dashboards within youtube, twitter etc. It is easy to switch around between the stats, which saves you having to load up the dashboard of each website.

What do you dislike?

Its definitely lacking features that some of the bigger social planning apps have. Here's what I would like to see implemented:

-ability to save preset hashtags so you can automatically add them to posts that you schedule in the planner

-preset time slots in your calendar that get automatically filled when you add new posts (like what buffer have)

-chrome extension similar to buffer would be good

What problems are you solving with the product? What benefits have you realized?

It's a cheap alternative to the high end social planning apps. It does 90% of what you need from a social planner app for a much cheaper price. If you are just running a social accounts like me its hard to justify spending 30,40,50 dollars per month just to schedule some posts. Metricool is very good value for money considering with the EUR10 plan you can queue 2000 posts!

...more

Videos on Metricool

What is Metricool?
What is Metricool?
New #planner by Metricool
Automate your social networks with Metricool Autolists

Metricool Screenshots

Social Media Insights
Online Visitors
Social Media Insights
Social Media Insights
Online Visitors

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com