The Average Cost of a basic Email Marketing Software plan is $19 per month.
42% of Email Marketing Software offer a Free Trial , while 44% offer a Freemium Model .
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An Email marketing software helps a marketer to create and enhance their email marketing program. It is a service-based software that allows the marketer in building email templates send emails to a large number of people at a time and enables the marketer to promote their product through segmented email campaigns. The role of email marketing is not just sending emails, and it goes way beyond that. It helps to initiate responses thereby maintaining customer loyalty, helps to create brand awareness among potential customers which increase sales in due time.
Email marketing, when done successfully can benefit the business in multiple ways but be selecting the best email marketing software can be tricky as there are various things that one needs to keep in mind, some of them are listed below:
Typical Features
Has an inbuilt tool to set up an Instagram marketing campaign
Has an inbuilt tool to set up a Facebook marketing campaign
Allows for retargeting your customers via Google Display Network to increase conversions
Sends email to customers who have failed to check out their cart items
Helps your team to stay top on the business everywhere
Subscribers receive the email at the exact time they are in their timezone.
Helps to find the best sending time to engage with your customer
Build sign up forms to allow website visitors to join your mailing list
Provides a library of free stock photos for commercial use
Helps users to receive any new updates or the latest news from the website
Provides a library of templates to build an email
Scheduling an email on a specific time or auto-responding to an action
Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Allows tracking user click activity and how they interact with email
Helps to view the email while editing at the same time
Central repository to manage your assets like Images, PDF files, etc.,
Segregates the customers into smaller groups enabling the user to send targeted emails
Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
Compares two versions of your website to see which one performs better
Enables the user to create templates and modify and customise them later
Verifies the content of emails so that it doesn't end up in the spam folder
Segregates the customers into smaller groups enabling the user to send targeted emails
Sends emails to targeted customers based on their activities
Ability to send emails with respect to time or user actions
Keeps a track of links in the email opened by the customer
Ability to send automated emails to the contacts subscribing to the list.
Allows testing different variations of multiple webpage elements to find the best one among them
Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.
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