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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature. Read more | An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue. Read more | Kissmetrics is a futuristic product and marketing analytical tool which helps in monitoring various elements related to the success and growth of an individual business. The solution helps enterprises generate impressive marketing strategies. Organisations can also enhance current marketing practises, track the conversion rates of individual prospects and discover areas where they are losing interest. It helps in making smarter decisions by highlighting adjustments which can bring major profitable impact on the business. The software is capable of detecting visitors percentage, their buying rates along with the time taken in a precise manner. Thus highlighting areas where business can reduce the signup time and accelerate their revenue stream. The software offers engagement metrics like Cohort Analysis and Remarketing, enabling businesses to figure out their big spenders. Detailed reports offered by the software enables organisations to discover the products that are currently on-trend besides monitoring revenue and sales related information differentiated by categories, traffic source, device type and more. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing |
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# 5 Fastest Growing # 3 Most Popular |
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Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues |
Ease of Use, Powerful Analytics Capabilities, In-depth User Insights, Extensive Integrations High Pricing, Occasional Performance Issues, Limited Customization Options, Steep Learning Curve for Advanced Features |
In-depth Analytics, Customizable Reports, Real-Time Data Analysis, Extensive Integrations Steep Learning Curve, Complex Setup Process, Limited Data Export, Occasional Performance Issues |
In-depth Customer Behavior Analysis, Detailed Funnel Reporting, Effective A/B Testing, Extensive Integrations Steep Learning Curve, Slow Report Loading Times, Limited Data Export Options, Complex Setup Process |
| Review Summary |
Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets. |
Amplitude Analytics garners widespread praise for its user-friendly interface, customizable dashboards, and robust data analysis capabilities. Users appreciate its intuitive design, making it easy to set up and use, even for those with limited technical expertise. The platform's ability to integrate with various data sources, including mobile apps, websites, and third-party tools, is also highly valued. Reviewers highlight Amplitude's real-time analytics as a key strength, enabling them to monitor and respond to user behavior promptly. Additionally, the platform's comprehensive reporting options and ability to create custom reports are seen as valuable assets for data-driven decision-making. |
Mixpanel is lauded for its user-friendly interface, robust data visualization capabilities, and customizable dashboards. Reviewers appreciate its ability to track user engagement, identify trends, and measure the effectiveness of marketing campaigns. They also highlight the extensibility of the platform through integrations with other tools and its strong customer support. However, some users have reported limitations in its reporting capabilities and occasional performance issues. Overall, Mixpanel is a well-regarded analytics solution valued for its user-centric design, actionable insights, and versatility. |
Overall, users laud Kissmetrics for its robust analytics capabilities, user-friendly interface, and excellent customer support. They appreciate its ability to track customer behavior, measure marketing campaign effectiveness, and provide valuable insights to improve decision-making. However, some users have expressed concerns about its pricing structure, the complexity of certain features, and occasional technical glitches. Additionally, a few users have mentioned that the platform can be overwhelming for those new to analytics. |
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| Read All User Reviews | Read All User Reviews | Read All User Reviews | Read All User Reviews |
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Google Analytics Free Google Analytics 360 Custom |
Starter (Amplitude Analytics) Free Growth (Amplitude Analytics) Custom Enterprise (Amplitude Analytics) Custom Amplitude Experiment Custom Amplitude Recommend Custom |
Free Free Growth $25.00 $25.00 per month Enterprise Custom |
Silver $29.00 $29.00 per month Gold $499.00 $499.00 per month Platinum Custom Pay As You Go Others |
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Aqvil Analytics
4.5 Based on 2 Ratings |
Adobe Analytics
4.3 Based on 1242 Ratings 
Ideata Analytics
4.8 Based on 5 Ratings |
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| Company Details | Located in: Mountain View, California | Located in: San Francisco, CA | Located in: San Francisco, CA | Located in: San Francisco, CA Founded in: 2008 |
| Contact Details |
+1 650-253-0000 https://marketingplatform.google.com/about/analytics/ |
Not available https://amplitude.com/ |
Not available https://mixpanel.com/resources/ |
Not available https://www.kissmetrics.io/ |
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What are the key differences between Google Analytics, Amplitude, and Mixpanel?
What are the alternatives to Google Analytics?
Which product is better for tracking user behavior on mobile apps?
How does Mixpanel help businesses understand user engagement?
What are the key features of Kissmetrics?
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