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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CleverTap logo
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. Read more Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle. Read more MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users. Read more
Pricing Options
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    68%
  • Popularity
    69%

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    60%
  • Reviews
    60%
  • Momentum
    71%
  • Popularity
    69%

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    67%
  • Popularity
    68%
SaaSworthy Awards
Not Available
Not Available
# 5 Fastest Growing # 8 Most Popular

Technical Details

Organization Types Supported
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
Not Available
Not Available
3.8/5 64 user ratings
Rating Distribution
Not Available
Not Available
  • Excellent

    26.6%
  • Very Good

    48.4%
  • Average

    3.1%
  • Poor

    21.9%
  • Terrible

    0%
User Sentiments

    User-Friendly Interface, Powerful Segmentation, Extensive Analytics Features, Excellent Customer Support

    High Pricing, Occasional System Errors, Slow Loading Times, Limited Customization Options

    User-friendly Interface, Extensive Automation Capabilities, Robust Segmentation Features, Extensive Integrations

    Reporting Functionalities need Improvement, Slow Loading Times/Performance Issues, Complex Initial Implementation, Limited Email Template Customisation

    Easy to Use Interface, Extensive Analytics & Reporting, Excellent Customer Support, Multi-Channel Marketing Capabilities

    Occasional Technical Issues & Bugs, Complex Integration Process, Limited Customization Options, Data Discrepancies in Reporting

Review Summary

Overall, CleverTap garners positive feedback from users who appreciate its user-friendly interface, comprehensive analytics capabilities, and effective segmentation and targeting features. Many reviewers mention that the platform's automation capabilities help streamline marketing campaigns and save time. Additionally, its ability to track user behavior and engagement metrics is highly valued. However, some users have expressed concerns regarding the complexity of the platform, particularly during the initial setup phase. Furthermore, its pricing model has been cited as a potential drawback for some users.

Overall, users praise the effectiveness of the platform in driving engagement, personalizing campaigns, and streamlining communication. They appreciate the automation capabilities, segmentation options, and analytics tools. However, some users mention areas for improvement, such as occasional technical glitches, a learning curve for new users, and limited flexibility in customization. Additionally, concerns are raised regarding the pricing structure and the need for improved customer support responsiveness.

Users praised the platform's user-friendly interface, ease of use, and comprehensive features. Reviewers found the segmentation and targeting capabilities particularly useful, while others lauded the ability to create personalized campaigns and track customer engagement. The platform's reporting and analytics capabilities were also well-received, with users appreciating the ability to measure campaign performance and gain insights into customer behavior. However, some users mentioned occasional bugs and glitches, and a few expressed concerns about the cost of the platform.

Pros & Cons
  • User-friendly interface
  • Comprehensive analytics capabilities
  • Effective segmentation and targeting features
  • Automation capabilities streamline marketing campaigns
  • Tracks user behavior and engagement metrics
  • Complexity during initial setup
  • Pricing model may be a drawback
  • Drives engagement and personalizes campaigns
  • Streamlines communication
  • Automation capabilities, segmentation options, and analytics tools
  • Easy-to-use tools for loading and retrieving data
  • Detailed information about events
  • Occasional technical glitches
  • Learning curve for new users
  • Limited flexibility in customization
  • Pricing structure and customer support responsiveness
  • User-friendly interface
  • Customizable features
  • Robust analytics capabilities
  • Ease of use and quick deployment of surveys
  • Segmentation and targeting options
  • Occasional technical glitches and integration challenges
  • Desire for more advanced features and integrations
  Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

CleverTap for Startups Others

CleverTap for Enterprises Custom

Braze Custom

MoEngage Inform Custom

Growth (Cross-Channel Marketing & Analytics) Custom

Enterprise (Cross-Channel Marketing & Analytics) Custom

MoEngage Personalize Custom

 
View Detailed Pricing
View Detailed Pricing
View Detailed Pricing

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Screenshots & Videos

Screenshots screenshots
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Braze screenshot
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Funnel Actionable
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Videos Not Available Video Thumbnail
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Video Thumbnail
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Vendor information

Company Details Located in: Sunnyvale,US Located in: New York, NY Founded in: 2011 Located in: San Francisco, California Founded in: 2019
Contact Details

+1 415-513-5756

https://clevertap.com/

Not available

https://www.braze.com/

Not available

https://www.moengage.com/

Social Media Handles

FAQs

What are the key differences between CleverTap and Braze?

CleverTap is an analytics and engagement platform focused on retention, while Braze is a customer platform designed for mobile engagement and relationship management.

What are the alternative products to CleverTap?

The top alternatives to CleverTap are Amplitude, Localytics, Mixpanel, Adjust, and MoEngage.

What are the alternative products to Braze?

The top alternatives to Braze are Advize.ai, Salesforce, advos, CloudCC CRM, and Repshift.

Which product is better for customer engagement?

Both CleverTap and Braze offer robust customer engagement features, but Braze may be a better choice for businesses looking for a comprehensive customer relationship management platform.

Which product offers better analytics capabilities?

CleverTap is known for its advanced analytics capabilities, providing in-depth insights into user behavior and engagement.

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