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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. Read more | AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
7 Features
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6 Features
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| Common Features for All |
A/B Testing
Cohort Analysis
Event Tracking
Funnel Analysis
Push Notifications
Retention Tracking
Revenue Tracking
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A/B Testing
Cohort Analysis
Event Tracking
Funnel Analysis
Push Notifications
Retention Tracking
Revenue Tracking
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| Review Summary |
Overall, CleverTap garners positive feedback from users who appreciate its user-friendly interface, comprehensive analytics capabilities, and effective segmentation and targeting features. Many reviewers mention that the platform's automation capabilities help streamline marketing campaigns and save time. Additionally, its ability to track user behavior and engagement metrics is highly valued. However, some users have expressed concerns regarding the complexity of the platform, particularly during the initial setup phase. Furthermore, its pricing model has been cited as a potential drawback for some users. |
Users appreciate AppsFlyer's robust set of features, including its attribution capabilities, fraud protection, and ability to track ROI. They also praise its user-friendly interface, comprehensive reporting options, and excellent customer support. However, some users have reported occasional technical glitches and a somewhat steep learning curve. Overall, AppsFlyer is a reliable and feature-rich platform for tracking and analyzing marketing campaigns, particularly for mobile apps. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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CleverTap for Startups Others CleverTap for Enterprises Custom |
Zero Free Growth Others Enterprise Custom |
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View Detailed Pricing
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| Company Details | Located in: Sunnyvale,US | Located in: San Francisco, CA |
| Contact Details |
+1 415-513-5756 https://clevertap.com/ |
(415) 636-9430 https://www.appsflyer.com/ |
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What are the key features of CleverTap?
What are the key features of AppsFlyer?
What are the alternatives to CleverTap?
What are the alternatives to AppsFlyer?
Which product is better for tracking mobile app marketing campaigns?
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