It is a powerful text analytics tool which makes data science simple and transfers unstructured data into a structured data. It has Sysomos Search, a feature which provides unlimited ad-hoc search on billions of customer conversations that will help you to make better business decisions. In addition Sysomos Discover, allows you to uncover new insights about your customers behaviour on key topics which will improve audience engagement. It also has Sysomos Listen feature to proactively monitor social conversations, this will allow you to track your competitors in real-time.It also helps you conduct detailed analytics in order to share meaningful insights and visualizations.
|Support||Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||Contact||Toronto, Canada / +1-866-483-3338|
|Deployment||SaaS/Web/Cloud||Category||Social Media Management Software|
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Disclaimer: The pricing details were last updated on 22/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
The ease of use is probably the the best attribute. I work with a lot of other social listening platforms due to the licenses our clients have but always double check their results against Sysomos, as I feel the most comfortable with the results and how to use it to solve different tasks.
I think Sysomos could do more with audience segmentation and consumer insights. I think Netbase has a bit of headway on this feature.
1) Crisis management for brands who have negative articles written about them.
2) Content planning to help inform brand campaigns
I realize that Sysomos is able to help determine how the target audience talks about a certain subject that is important to our client and we are able to educate and redirect the brand messaging to be more authentic and relatable to the consumer.
The core search function works well and provides immediate insight into almost any marketing question we have.
Everything else. The platform for Expion, in particular, can be kindly described as clunky and all the functions have issues with bugs. Other features surrounding the main search engine are "broken" too often or are otherwise missing obvious connections to other parts of the platform (i.e. search functions within engagement area).
I would recommend using the Search function, but not any other aspects of the platform - it may be better to use multiple vendors until Sysomos/Meltwater make major updates to ancillary features.
We are monitoring brand reputation, finding influencer contacts, monitoring campaigns and segmenting our audiences. The insights from the core search and report functions have been incredibly important to that effort.
Quality of product itself, Adam and Kristina as account managers, responsive support
Challenging sales and on boarding process
Competitor analysis. News monitoring. Crisis issue monitoring. Board-level reporting dashboards on communications KPI
Great for keeping track of what people are saying about your brand, and for tracking online discussions. Email notifications let me be warned of potential risks as they happen, so we can respond quickly. Also great for ad hoc searching, which is valuable to research and strategy planning.
Would love to see a live update feature for listening, so that we can always see the latest posts right away. Stronger connections with forums and Reddit would also be useful for monitoring conversations and how the evolve on those platforms.
We use Sysomos to ensure we are keeping up with the latest trends online, and that we can see what people are saying about our business and it's services. Reporting on events, campaigns, or crisis' utilize the data and analytics found in Sysomos to give an idea of the public perception. Using posts found in Sysomos allow us to add a voice to what people are saying vs. a number.
We worked with Sysomos since 2010 and have had nothing but good experiences with them. They are great to work with and continually update the platform.
I would like to see a more unified code for all aspects of the platform instead of multiple different interfaces for different components.
They are a great, cost-effective solution that does exactly what you'd expect it to do. I would recommend you consider them for your social software needs.
Social listening, topic monitoring, real-time alerts.
Yes - the tool is great. I love that I can schedule and publish posts, monitor mentions, and search for digital mentions.
What keeps me as a client is my amazing account managers: Pam Huck, Margot Underdown.
I love the tool and I don't care as much about the design, but I am sure other clients do.
Marketing awareness of brand and products by way of the social publishing tool. In addition we use the listening/search dashboards to keep tabs on our competitors, brand perception, and how campaigns are performing.
There are a lot of different ways you can organize the data but there are always missing gaps
There are always glitches, missing data or simply won't load. The customer service that they will fix something but really it takes weeks and you basically have to put a fire under their butt in order to get them to do anything.
The functions are not customizable so a lot of times the way that the functions are presented they are not in line with your business or what you need. Every time a social network's API changes the whole system is messed up for the next few days
Don't. I'm not familiar with all of the other players in the space, but this product was such a headache. Avoid at all costs
Social listening and pulling as much data about a particular topic to see when it was mentioned. To respond to people in one platform rather than bouncing to varies systems. But often times you had to go to the Social Network anyways because Sysmos wasn't working right
Once you have run a query, the analytics are created for you, of which you can then simply add widgets to create your own custom dashboard.
There is room for improvement on the UX. Should look to provide more analytics and redesign so that users can have more options to customise. I also think the help section should be more prominent so that users can easily learn more as they use the tool.
Make sure your query string is well defined as the system will pick up everything that is public, including those mentions that are not relevant to you.
Being able to measure online activity, especially in social media. Seeing what people are saying and the volume of mentions gives us a good understanding of our brand and topics that matter to us.
Pros: I have used several different social listening tools out there, and this is my favorite for many reasons. It's simple, customizable, visually appealing and provides meaningful results.
Cons: The customer service could be improved. With other tools, I have had a dedicated team who checks in with me, etc.
Overall: Insights for clients which helped them make key business decisions. Wonderful reporting and social metrics.
It's one of the faster solutions on the market - letting you run complex queries without a whole lot of chug time. The data exports can take a bit longer, but provide much richer data than the dashboard.
Inconsistent customer service - it wasn't always easy to get a hold of our rep or get a sense of what features were becoming available in the future.
The interface of the product is OK. If you want to go deep on their data - be prepared to deal with their data exports vs. their dashboard.
Rich data into conversation history, key participants, tone, topics and audience share (through their data exports)
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