Adduco

Adduco helps marketers in creating precise customer personas with the data that they already have. The tool creates a persona by analysing several key data points including customers’ traits, actions, and sentiments. All this is combined into a package as real-time and scalable product analytics that aids in driving the vision of the product. It offers an extensive collection of integrations and a stellar customer success experience for the users. Since a lot of sensitive data is fed to the system, Adduco maintains enterprise grade security to keep the data secure. The tool connects with the most popular software and networks that marketers use, be it social media sites, audience tools, advertising tools, and even e-commerce platforms. Data from all of these sources can be combined and the inconsistencies can be easily filled to form an insightful canvas for informed decision-making. These features allow marketers to provide a personalised experience to each customer, improving the overall conversion flow.