Home/SEO Software/SEMrush
Updated on: April 2, 2020
What is SEMrush ?
SEMrush - SEO Software : SaaSworthy.com
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SEMrush

Know your competitor, Know your business
(646 Ratings) Write Review

With SEMrush, you get to understand your competitor’s strategies with various insight details related to their rankings. It conducts organic and advertising research with the use of its advanced tools and features. Get to know your competitor’s best-used keywords, their Ad strategies, budget and a lot more. With its backlinks feature, you can now conduct a deep link analysis, understand referring domains’ authority and spot your links’ geolocation. Its advanced keyword research tools help you to find the right keywords for SEO and PPC campaigns and also to gather related keywords and long tail keywords.

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SEMrush Features Show All Features

SEMrush Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Trevose, Pennsylvania / 1-855-814-4510
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category SEO Software

SEMrush Pricing

Pricing ModelFreemium , Subscription , Quotation Based
MONTHLY YEARLY
Pro
$83.28 /Month
Billed Yearly

features

  • Run your SEO, PPC and SMM projects with 40+ advanced tools.
  • Know your competitors’ traffic sources, rankings, social media results & more.

All plans include these features

  • Site Audit
  • On-Page SEO Checker
  • Position Tracking
  • Social Media Tracker
  • Social Media Poster
  • Backlink Audit
  • Brand Monitoring
  • Post Tracking
  • Content Audit
  • PPC Keyword Tool
  • Organic Research
  • Keyword Research
  • Keyword Magic Tool
  • Ad Builder
  • Advertising research
  • Display Advertising
  • Backlinks
  • SEO Content Template
  • Sensor
  • Keyword Difficulty
  • Gap Analysis
  • Traffic Overview
  • Lead Generation Tool
  • Topic Research
  • My reports
  • Notes
  • Log File Analyzer
Guru
$166.62 /Month
Billed Yearly

Features

  • All the Pro features plus:
  • Branded reports
  • Historical Data
  • Extended limits
  • All plans include these features
Business
$333.28 /Month
Billed Yearly

Features

  • All the Guru features plus:
  • White-label reports
  • API access
  • Extended limits and sharing options
  • All plans include these features
Enterprise
Custom

Features

  • Custom keyword databases
  • Custom limits
  • Unlimited crawling of large websites
  • On-site training
  • And other add-on features upon request
  • All plans include these features
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SEMrush Pricing
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Disclaimer: The pricing details were last updated on 02/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

SEMrush FAQs

SEMrush is SEO Software. SEMrush offers the following functionalities:

  • Dashboard
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Google Analytics Integration
  • Keyword Tracking
  • Link Management
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

Learn more about SEMrush features.

The pricing for SEMrush starts at $99.95 per month. SEMrush has 3 different plans:

  • Pro at $99.95 per month.
  • Guru at $199.95 per month.
  • Business at $399.95 per month.
    • SEMrush also offers a custom plan based on the customer's request.

      Learn more about SEMrush pricing.

No, SEMrush does not offer a free plan.

Learn more about SEMrush pricing.

Yes, SEMrush provides API.

Ask the Community View Community

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SEMrush Reviews

OVERALL RATING
4.4
Based on 646 Rating(s)
Rating Distribution
  • 556
  • 57
  • 9
  • 24
  • 0
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Verified UserSource : trustradius.com
(Reviewed on 24 January 2020)
Great for beginners to advance users

Use Cases and Deployment Scope

Currently, I am the only one using SEMRush for my company. It's a great platform that puts everything into perspective. I know all my problem areas and quickly understand how to fix it. This tool is generally user-friendly as long as you know the basics. It's very comprehensive and continually has updates.

Pros and Cons

  • Comprehensive dashboard
  • Drill down analytics
Edit
  • Not a fan of the Chrome extension. Doesn't give me a clear understanding of linkable pages and page strength,
  • Brand monitoring is a great idea, but I continuously get the wrong info, so I stopped paying attention to it.

Likelihood to Recommend

I genuinely believe SEMRush is the only tool you ever need if you work on the website. It has everything and is continuously updating its feature list. I trust this company a lot and know that not only the feature set will be richer, but the quality of this platform is continuously going to be improving. The training was quick and easy, and best of all, free.
Read this authenticated review

...more
Media SSource : g2crowd.com
(Reviewed on 22 January 2020)
"SEMrush is great for in-depth information"

What do you like best?

That it offers more data than its competitor AH refs on keyword info such as keyword volume, it also includes PPC in its results which is useful if doing both in-house like we do!

SEMrush also has a cool internal link feature to make sure you're using internal linking to your best advantage - e.g. from high authority pages within your site to lesser pages.

SEMrush also tends to keep its information such as ranker tracking up to date very regularly, whereas with other software it can sometimes take days to see changes in ranks, even if they have happened.

What do you dislike?

I don't think that SEMrushs user interface is amazing compared to its competitors such as AH refs. When I started out I found AH refs a lot easier to use than SEMrush. It does sometimes also feel like there's too much information in front of me which can be overwhelming.

They also don't have easy to access customer service, which can be frustrating if you want to ask a quick question about how to use a certain feature.

Recommendations to others considering the product:

I would say use all the features you can, really read up on it firstly to make sure you know how it works, otherwise you can be chucking a lot of money down the drain. I spent a long time just reading guides etc on how to get the most out of it possible.

What problems are you solving with the product? What benefits have you realized?

The general problems being solved with SEMrush is the ability to make decisions on keywords to focus on in our niche which is ultra-competitive (SEO). We don't have a huge budget so it's all about being smart with the options we go after, we try to create huge articles in particular niches to give us the best chance of ranking and to decide on that we rely on SEMrush.

...more
Mohamed JSource : g2crowd.com
(Reviewed on 07 January 2020)
"A must have tool for digital marketing managers and SEO/SEA managers"

What do you like best?

The tool allows you to gather all your digital KPI's in one tool and you can link it to GA , GSC and all social media platforms.

What do you dislike?

Sometimes it is complicated to find to read

Recommendations to others considering the product:

A very polyvalent tool that you can use for a lot of uses a part from SEO/SEA .

What problems are you solving with the product? What benefits have you realized?

Monitoring competitors positions on SERP and our ranking on keywords.

Have new ideas regarding content and new keywords that we could use.

...more
Megan BSource : g2crowd.com
(Reviewed on 07 January 2020)
"Great Tool"

What do you like best?

As an SEO novice who was charged with managing SEO for my company, this software has been a lifesaver. The intuitive interface and clear explanations of data makes it so easy for me to learn and improve the SEO of my website.

What do you dislike?

Some explanations of metrics like competitor visibility, etc, could be better explained or explained more in depth for novices like me.

Recommendations to others considering the product:

It would be helpful to have an SEO expert get you up and running with basic training.

What problems are you solving with the product? What benefits have you realized?

I am able to learn about and improve the SEO rankings of my website.

...more
priyanka sSource : g2crowd.com
(Reviewed on 27 December 2019)
"Semrush is great help for building backlinks and perform keyword research"

What do you like best?

We have recently started using this tool though it is a bit expensive :) but due to this tool we don't need to hire an SEO professional. This tool helps us to do keyword research, find onpage errors in our website and discover the backlink opportunity for our website. Also, it keep us updating when we got a backlink and we can also disavow the bad links. This list goes endless

What do you dislike?

This tool is expensive as I mentioned before but really helpful

Recommendations to others considering the product:

This tool is comprehensive SEO tool you should try it

What problems are you solving with the product? What benefits have you realized?

This tool is helping us backlinks, find keyword opportunity and fix Onpage issues. Due to this tool we don't need to hire a lot of manpower so it saves our money

...more
Danielle BarthelemySource : trustradius.com
(Reviewed on 20 December 2019)
SEMRush - a great tool for your SEO toolbelt!

Use Cases and Deployment Scope

We utilize SEMRush within our SEO toolbelt in our strategy team, in addition to tools like Moz and Screaming Frog. We utilize SEMRush to strengthen our SEO audits and track ongoing maintenance of an SEO strategy.

Pros and Cons

  • Continually innovating - there are so many new enhancements on a continually basis.
  • So many of the tools help support a robust content strategy that enhances SEO.
  • The Log File analyzer is coming in handy more and more!
Edit
  • Sometimes I find it hard to navigate the UI
  • I wish the graphs were more customizable.

Likelihood to Recommend

SEMRush is a fantastic tool whether you are doing a basic audit, in-depth research or continual monitoring.
Read Danielle Barthelemy's full review

...more
Lee L KennedySource : trustradius.com
(Reviewed on 18 December 2019)
SEMRush is one of the best SEO tools out there.

Use Cases and Deployment Scope

We use SEMRush as a campaign management and competitor analysis tool for our SEO campaigns at TLo Ventures. While I believe you can use it for research into PPC campaigns and competition there, we mainly use it for the organic side of things. There are many features of SEMrush and we do not nearly use them all, but the ones we focus on are the Projects (for tracking keyword visibility, site problems, link tracking), and then the standard keyword/domain research tools like the "Organic Research" tab (for looking at what keywords a domain ranks for or what domains rank for a keyword). If you ever hear of a website or keyword and want to get some basic ideas of volume, competition, difficulty, etc, SEMRush is great for that.

Pros and Cons

  • Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
  • Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
  • Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.
Edit
  • Tool organization/presentation. There are so many features and tools in their program (which is a great thing) but it really can be confusing sometimes. Remembering where you have to go to get a certain metric can be difficult.
  • Keyword/traffic volume accuracy. Some of the historical trends for keywords or domains seem off, especially when you compare a domain where you actually know the history. But that is an infamously difficult task.
  • Better explanations of some of their tools. Some give you explanations upfront but then it's hard to remember how to use each one.

Likelihood to Recommend

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Read Lee L Kennedy's full review

...more
Vashishtha KSource : g2crowd.com
(Reviewed on 17 December 2019)
"Best SEO and Advertising Insights tool"

What do you like best?

My favorite feature is the PPC analysis tool which tells me what all kinds of PPC ads are being run by a specific domain. It is good to optimize my own PPC strategy. Also, I can generate more ideas to make my own ad copies and make sure they are up to the mark.

Additionally, the SEO benefits can not be skipped. I can easily form my link building strategy and find out what all backlinks are beneficial for my website rankings. Once I put my website URL in the dashboard, it saves my domain and shows up an overview using the graphs.

What do you dislike?

Apparently there is nothing to dislike about SEMRush. The only thing is that the pricing always seemed a little higher. But this is totally justified when I am having multiple clients to work for.

Recommendations to others considering the product:

SEMrush is totally a bang for your bucks. All you need is to know how to actually use it for the best results.

What problems are you solving with the product? What benefits have you realized?

I use SEMrush mainly to do competitor research and analysis and then to generate and prepare the SEO audit reports for my clients. Day to day functions in SEO includes the usage of SEMrush to find backlink opportunities and insights.

Advertising intelligence is what I do best with SEMrush. There are more tools available to do advertising spy tasks, but there is no comparison with SEMrush.

Through the API, I manage to work with Google sheets and present my reports to the clients in a very structured manner.

...more
Internal Consultant in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 15 December 2019)
"2 Years with SEMrush"

What do you like best?

We are using SEMrush as SEO analysis tool for our clients website. We are using SEMrush for SEO, listing, Content analysis, advertising and SEO searching.

What do you dislike?

We found it as good tool and is on right track to become a complete SEO analysis solution.

Recommendations to others considering the product:

One good seo tool for seo and content management and analysis.

What problems are you solving with the product? What benefits have you realized?

We are using SEMrush for content analytics, listing management, and advertising.

...more
Ryan Olsen 📱Source : trustradius.com
(Reviewed on 12 December 2019)
SEMRush Review

Use Cases and Deployment Scope

The tool is used to track and monitor ask the ongoing search engine optimization efforts as well as the future keyword research needed to keep up with the current trends. It solves the problem of tracking this with endless spreadsheets. There are also ways to sort your projects so you know what you are tracking where.

Pros and Cons

  • Tracking.
  • Research.
Edit
  • Better UI.
  • Easier collaboration without buying more seats.

Likelihood to Recommend

If you have a large content plan for your website, you need something like this tool. If you don't get a tool like this, you'll be stuck and bogged down while others, and competition, zoom ahead of you. It's one of the standard-bearers in the market and it's updating their functions often.
Read Ryan Olsen 📱's full review

...more
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SEMrush Screenshots

How do keyword filters work
How Does it Work from Dashboard
Customize the layout of your dashboard
Setup
Google Analytics
You will be able to track even more data
Google Search Console
How do keyword filters work
How do keyword filters work
How Does it Work from Dashboard
Customize the layout of your dashboard
Setup
Google Analytics
You will be able to track even more data
Google Search Console

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