Top Marketing Attribution Software

Align.ly Attribution is a robust multi-touch attribution solution for Salesforce, equipped with an interactive user interface. The software uses standard Salesforce Campaigns, providing full control to individual users over their own data, reports and dashboards alike. Further, it is also compatible with a variety of attribution models like First Touch, Equal Weight, Last Touch, U-Shaped and Time Decay. Align.ly Attribution with its retroactive attribution application technology facilitates seamless collaboration between various attribution models and existing data. Whether a company is running large enterprise deals or transactional sales, Align.ly Attribution provides both opportunity based and account-based attribution models accordingly. The software makes it easy for users to apply attribution weights against the lifetime value of individual accounts or opportunity amounts alike, offering an accurate picture of campaign-driven revenues over pipelines. Unlimited Salesforce campaign monitoring, unlimited users and detailed onboarding support are some of the exclusive functionalities served by the same.

CaliberMind is a reliable platform for obtaining accurate B2B revenue analytics. Reportedly, this solution has been trusted by a large number of B2B sectors for its clear and precise insights on revenue conditions. The platform integrates with key data sources and the experts mainly spend their time bringing the obtained pieces together. Connecting and cleaning data sources is considered the first step towards understanding the immediate market performance and with CaliberMind, this connection becomes an easy thing to execute. It further enables client organisations to catch up and encash on the best services, should they be worried about their data not being at par with their contemporaries. The search ads further identify interested leads among a large audience thanks to the different frequencies of filling forms or the customer success ticketing system available. CaliberMind further gathers all these things together to enable the clients to have an overview of all ongoings. The platform also makes it increasingly convenient for reporting against notable benchmarks with absolute accuracy and confidence.

Wicked Reports is a marketing attribution monitoring platform that helps eCommerce marketers analyze the impact of their marketing campaigns and increase ROI further. The software helps users with accurate ROI metrics, Lifetime Value (LTV) tracking, and a comprehensive campaign attribution mechanism that helps them to create better marketing campaigns in the future. It also offers detailed predictive behavior, cohort, and data mining analysis, facilitating better optimization of marketing campaigns to enhance return on investment. Wicked Reports enables eCommerce marketers to prepare accurate attribution reports that can be used to identify exactly from where the leads, customers, and subscriptions are coming from. The platform also includes wicked playbooks that help users increase their ad ROI, understand old data and determine the profitability of individual campaigns. Wicked Reports allows eCommerce marketers to track active campaigns over multiple social media channels. This way they get to optimize every stage of their business’ marketing funnel. Moreover, the Wicked Smartz feature included within, helps with money-saving decisions and allows users to integrate the software with external advertising and eCommerce platforms.

Prismana is an online lead attribution and ROI calculation platform built from the ground up to help businesses measure the efficacy of their efforts. Although they live in a mobile world, people don't always use the phone as, well, a phone. They often prefer to email or fill out a form. That will render traditional call tracking useless. Other solutions have a steep learning curve which means they don't really get used or they get used by one or two people. Prismana automatically gives you this information for the channels that you are monitoring.

LeadsRx is a multi-touch attribution software that helps mid-to-large enterprises make informed decisions about different marketing programs. It shows the enterprises how marketing contributes to top-line revenue. The software helps marketers with the appropriate insights, technology and confidence to deepen their customer relationships and scale marketing performance seamlessly. With its SaaS-based marketing attributions, LeadsRx collects touchpoints on all channels, captures conversions in the entire funnel and provides impartial results. The top funnel includes initial conversions like newsletter sign-ups, PDF downloads and views of key pages. At the bottom of the funnel, users can view sales contact, test drives, product demonstrations, and proposal acceptance. While the mid-funnel helps them to access free trials, app downloads, inbound phone calls, event attendees, personal meetings and store visits. The software helps companies to track Google Ads, Facebook and 100% of digital channels through the Universal Conversion Tracking Pixel mechanism. Companies can also utilise LeadsRx Open Attribution API to monitor custom events and enterprise dashboards.

Are you looking to improve how you market your business or product? Exactag is the ideal marketing tool for them. This cloud-based marketing performance platform gives them the power to run campaigns that deliver exceptional and measurable results. This extensive data from different sources like clean rooms, anonymous tracking, user-level tracking, and publisher APIs provides unique insight into customer journeys and media performance. With Exactag, they will be able to confidently unlock insights into advanced analytics, optimize their campaigns in real time, and accurately measure ROI on each campaign allowing them to make data-driven decisions on top of driving conversions. Make the switch to Exactag today it’s easy to set up, secure, and completely customizable for precisely what their company needs!

Taskade allows users to create tasks, manage notes, and collaborate via video calls in a single power-packed tool. The tool is available on all platforms, including mobile, web, and desktop. This includes Android, iOS, Chrome, Firefox, Mac, and Windows. All the user has to do is go to the app or website and start making lists at the click of a button. It lets users to neatly segregate the tasks into different lists such as the important (or priority) list, the Todo list, and even Notes. For users who want to get started right away, Taskade provides some handy templates based on the use cases or need of the hour. This includes the ability to plan the week ahead with the Weekly tasks lists. Users can even use a Bullet Journal to organize tasks or deploy a Brainstorming list that lets them funnel all great ideas into a simple list.

Full Circle Insights delivers sales and marketing performance management solutions to optimize a company’s marketing mix and drive more revenue. Track lead responses throughout funnel stages and get a closed-loop view of their outcomes, from source to result. Unlock comprehensive lead tracking and performance in Salesforce. Customize funnels according to key stages in the buyer’s journey. Diagnose areas of optimization with comprehensive conversion metrics that highlight breakdowns between marketing and sales.

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