Top Marketing Attribution Software List (October 2024)

Wicked Reports is a marketing attribution monitoring platform that helps eCommerce marketers analyze the impact of their marketing campaigns and increase ROI further. The software helps users with accurate ROI metrics, Lifetime Value (LTV) tracking, and a comprehensive campaign attribution mechanism that helps them to create better marketing campaigns in the future. It also offers detailed predictive behavior, cohort, and data mining analysis, facilitating better optimization of marketing campaigns to enhance return on investment. Wicked Reports enables eCommerce marketers to prepare accurate attribution reports that can be used to identify exactly from where the leads, customers, and subscriptions are coming from. The platform also includes wicked playbooks that help users increase their ad ROI, understand old data and determine the profitability of individual campaigns. Wicked Reports allows eCommerce marketers to track active campaigns over multiple social media channels. This way they get to optimize every stage of their business’ marketing funnel. Moreover, the Wicked Smartz feature included within, helps with money-saving decisions and allows users to integrate the software with external advertising and eCommerce platforms.

Roivenue is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. Compare different data-driven marketing attribution models and get simple and actionable insights. All performance metrics are available in just two clicks. Zoom in on a specific part of the conversion path or look at it as a whole. Identify oversaturated channels and get recommendations for budget reallocation based on your goals. Use your extensive customer data to generate relevant campaigns for higher response rates, sales, and ultimately CLV.

Attributer software is a Marketing channel attribution data to automate workflows. The software offers tool to manage campaigns to drive ROI with better decisions to drive growth. It integrates with Salesforce, Zoho CRM, and more. Marketers, Small and Medium companies make use of the software.

Attribution is a multitouch attribution monitoring software built for B2C marketers, B2B Marketers, B2B CMOs and Bizible Alternatives for their data-driven marketing needs. The software promises comprehensive visibility, usability and fidelity on the go, enabling unmatched functional outcomes. Marketing teams can depend on the particular software with various tools, which are not available in any other platforms alike. Attribution is capable of identifying overlapping campaigns that can enable campaign cohesiveness, besides generating opportunities for stronger message continuity. Users can also depend on the solution to go through the entire browsing history related to individual clients and solve anomalies accordingly. Attribution, with its return on ad spend by cohort feature makes users find out the exact duration, how long it takes to break on an ad spend. They can also make comparisons between sources either by campaigns or channels over time. Other facilities loaded within are real-time views of an unattributed journey to conversion and model-based customisations with simple settings.

LeadsRx is a multi-touch attribution software that helps mid-to-large enterprises make informed decisions about different marketing programs. It shows the enterprises how marketing contributes to top-line revenue. The software helps marketers with the appropriate insights, technology and confidence to deepen their customer relationships and scale marketing performance seamlessly. With its SaaS-based marketing attributions, LeadsRx collects touchpoints on all channels, captures conversions in the entire funnel and provides impartial results. The top funnel includes initial conversions like newsletter sign-ups, PDF downloads and views of key pages. At the bottom of the funnel, users can view sales contact, test drives, product demonstrations, and proposal acceptance. While the mid-funnel helps them to access free trials, app downloads, inbound phone calls, event attendees, personal meetings and store visits. The software helps companies to track Google Ads, Facebook and 100% of digital channels through the Universal Conversion Tracking Pixel mechanism. Companies can also utilise LeadsRx Open Attribution API to monitor custom events and enterprise dashboards.

Prismana is an online lead attribution and ROI calculation platform built from the ground up to help businesses measure the efficacy of their efforts. Although they live in a mobile world, people don't always use the phone as, well, a phone. They often prefer to email or fill out a form. That will render traditional call tracking useless. Other solutions have a steep learning curve which means they don't really get used or they get used by one or two people. Prismana automatically gives you this information for the channels that you are monitoring.

CaliberMind is a reliable platform for obtaining accurate B2B revenue analytics. Reportedly, this solution has been trusted by a large number of B2B sectors for its clear and precise insights on revenue conditions. The platform integrates with key data sources and the experts mainly spend their time bringing the obtained pieces together. Connecting and cleaning data sources is considered the first step towards understanding the immediate market performance and with CaliberMind, this connection becomes an easy thing to execute. It further enables client organisations to catch up and encash on the best services, should they be worried about their data not being at par with their contemporaries. The search ads further identify interested leads among a large audience thanks to the different frequencies of filling forms or the customer success ticketing system available. CaliberMind further gathers all these things together to enable the clients to have an overview of all ongoings. The platform also makes it increasingly convenient for reporting against notable benchmarks with absolute accuracy and confidence.

Are you looking to improve how you market your business or product? Exactag is the ideal marketing tool for them. This cloud-based marketing performance platform gives them the power to run campaigns that deliver exceptional and measurable results. This extensive data from different sources like clean rooms, anonymous tracking, user-level tracking, and publisher APIs provides unique insight into customer journeys and media performance. With Exactag, they will be able to confidently unlock insights into advanced analytics, optimize their campaigns in real time, and accurately measure ROI on each campaign allowing them to make data-driven decisions on top of driving conversions. Make the switch to Exactag today it’s easy to set up, secure, and completely customizable for precisely what their company needs!

Full Circle Insights delivers sales and marketing performance management solutions to optimize a company’s marketing mix and drive more revenue. Track lead responses throughout funnel stages and get a closed-loop view of their outcomes, from source to result. Unlock comprehensive lead tracking and performance in Salesforce. Customize funnels according to key stages in the buyer’s journey. Diagnose areas of optimization with comprehensive conversion metrics that highlight breakdowns between marketing and sales.

Dreamdata software is a platform used to gain insights with metrics across business channels. The software offers tools like powerful visuals and record customizable attribution models to identify revenue generation. Collaborate to track and identify your customer’s journey in real-time. Measure the ROI with campaigns to automate business workflows. Marketers, Small, Medium companies make use of the software.