What is OptiMine Insight and how does it work?
OptiMine Insight collaborates with you to assess the contributions and worth of all campaigns, and then leads you to a media plan that is optimised. It contains the most actionable, detailed measures, guidance, and suggestions across both digital and conventional marketing platforms, at the ad and campaign level. To stay ahead of the competition, it provides continual, quick model changes. Its agile analytic sprints generate long-term lift. It provides bottom-up details, direction, and ideas for ads and campaigns. Even individual keywords are taken into account. It has mobile-friendly dashboards that provide insights using cutting-edge technologies and techniques. It enables team cooperation as well as budgeting scenarios with guidance in order to obtain the best results with your budget. You can measure all of them using OptiMine, regardless of whatever channels you use to record conversions: online, call centres, agents, in-store, channel partners, dealerships, or anywhere else. Additionally, it returns to you aggregated, standardized, and cleaned data for use in your own internal reporting, dashboarding, and analytics system.
Read moreWhat is Cubed and how does it work?
Cubed uses proprietary multi-touch attribution, built upon propensity modelling. It is based on a neural network, an advanced machine learning model. It is constantly training, learning which user behaviour makes a person more likely to buy. This level of insight provides brands with the data they need to lead in their market.
Read moreWhat is Dimensions Attribution and how does it work?
Traditional analytics platforms overwhelm with metrics, forcing to sort through which channels and campaigns are working, which aren’t, and where there’s opportunity. Dimensions Attribution saves time, frustration, and misinterpretations. Driven by machine learning (ML), Dimensions provides clarity, highlights trends, interprets results, and recommends new strategies. Giving more tools and more time to grow business.
Read moreDimensions Attribution Pricing
What is Odyssey Attribution and how does it work?
Odyssey offers advertisers and content publishers insights into the performance of their traffic with Odyssey Attribution and Odyssey Partnerships. Odyssey Attribution helps advertisers calculating the incremental value of each traffic source. In this way, you can directly improve the allocation of your media spend. Moreover, This tool provides these valuable insights by analyzing the whole customer journey.
Read more| PRODUCT NAME | AGGREGATED RATINGS |
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OptiMine Insight
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Cubed
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Dimensions Attribution
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Odyssey Attribution
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