Home/Marketing Automation Software/Pardot vs SalesLoftUpdated on: January 31, 2023

Compare Pardot vs SalesLoft

90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app. ..show more

SalesLoft is a sales engagement platform for revenue teams to engage and communicate better with their customers. It also helps these teams build pipelines, manage deals, and close revenue. Sales development teams can build pipelines by identifying, developing, and qualifying leads. The tool helps to meet and exceed the revenue goals by building momentum. Prospecting and opportunity management enables account executive teams to close more leads. They can execute account-based strategies at scale and improve the buying experience for customers by providing the sales reps with the right information at the right time. SalesLoft works as a single provider for various tools like SalesLoft Mobile, Conversation Intelligence, and comprehensive opportunity management which improve the sales engagement. Customer success teams can then enhance the post-sales experience to maximize customer retention. SalesLoft enables organizations to grow and retain a high performing revenue with tools like Smarter Coaching and CRM Data Quality Improvement. It also helps to align the marketing and sales account-based strategies that ensure unified messages to customers. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Atlanta, Georgia / +1 800-667-6389

Atlanta, Georgia / +1 770-756-8022

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Growth
$1250 /Month

Fuel growth with smarter marketing automation

Features

  • Up to 10000 contacts
  • Unlimited Email Marketing
  • Forms: 50
  • Landing Pages: 50
  • Integrated Marketing Calendar
  • Multivariate Landing Page Testing
  • Tracked Social Posts
  • Email A/B Testing
  • Advanced Dynamic Content (Additional Cost)
  • Automation Rules: 50
  • Merge Fields
  • Engagement Programs
  • Lead Nurturing
  • Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • Competitor Monitoring : 10
  • SEO Keyword Monitoring : 100
  • Advanced Email Analytics, Email Rendering, and Preview Analysis (Additional Cost)
  • Engagement History Dashboards : 5
  • Custom Fields
  • File Hosting : 100 MB
  • User Forum
  • Live Best Practice Calls and Office Hours
  • User Management
  • bit.ly Pro Connector
  • EventBrite Integration
  • Google AdWords Integration (Additional Cost)
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • Pardot Setup Assistant
  • SSL Vanity Domains / Tracker Domains : 3
  • Fully customizable URLs
  • Premier Plus (Additional Cost)
Plus
$2500 /Month

Dive deeper with marketing automation and analytics

Features

  • Up to 10000 contacts
  • Includes features of Growth plan, plus
  • Forms
  • Landing Pages
  • Advanced Dynamic Content
  • Automation Rules: 100
  • Multiple scoring categories
  • Competitor Monitoring: 25
  • SEO Keyword Monitoring: 250
  • Advanced Email Analytics, Email Rendering, and Preview Analysis
  • Multi-touch attribution models
  • Engagement History Dashboards: 10
  • File Hosting: 500 MB
  • API Access — Calls per day: 25K
  • Custom Object Integration (Additional Cost)
  • Custom user roles and permissions (Additional Cost)
  • Google AdWords Integration
  • SSL Vanity Domains / Tracker Domains : 10
  • Dedicated IP Address (Additional Cost)
  • B2B Marketing Analytics
  • B2B Marketing Analytics Plus (Additional Cost)
Advanced
$4000 /Month

Power innovation with artificial intelligence and analytics

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Automation Rules: 150
  • Competitor Monitoring: 100
  • SEO Keyword Monitoring: 1000
  • Engagement History Dashboards: 20
  • Pardot Einstein
  • Predictive Lead Scoring
  • Behavior Scoring
  • Campaign Insights
  • Einstein Attribution
  • File Hosting: 10 GB
  • API Access — Calls per day: 100K
  • Custom Object Integration
  • Custom user roles and permissions
  • SSL Vanity Domains / Tracker Domains : 20
  • Business Units : 2 included
  • Additional Business Units: $2,000/unit/month
  • Developer Sandbox for Pardot: 2 included
Premium
$15000 /Month

Enterprise ready features with predictive analytics and support

Features

  • Up to 75,000 contacts
  • Includes features of Advanced plan, plus
  • Business Units: 5 included
  • Developer Sandbox for Pardot: 5 included
View Price Page
Prospect
Custom

For teams focused on generating leads

Products Included :

  • Cadence + Automation
  • Dialer + Messenger
  • Analytics + Reporting

Features

  • Sales Email
  • Calendaring
  • Mobile App Access
  • CRM Sync
  • Integrations
  • Security + Governance
Sell
Custom

For teams focused exclusively on managing opportunities to close

Products Included :

  • Cadence (Limited)
  • Deals
  • Conversations
  • Analytics + Reporting

Features

  • Sales Email
  • Calendaring
  • Mobile App Access
  • CRM Sync
  • Integrations
  • Security + Governance
Engage
Custom

For teams focused on the post-sales customer experience

Products Included :

  • Cadence + Automation
  • Conversations
  • Analytics + Reporting

Features

  • Sales Email
  • Calendaring
  • Mobile App Access
  • CRM Sync
  • Integrations
  • Security + Governance
Enterprise
Custom

For teams working every stage of the revenue lifecycle

Products Included :

  • Cadence + Automation
  • Dialer + Messenger
  • Conversations
  • Deals
  • Analytics + Reporting

Features

  • Sales Email
  • Calendaring
  • Mobile App Access
  • CRM Sync
  • Integrations
  • Security + Governance
View Price Page

SCREENSHOTS

Pardot Screenshots
View 3 screenshot(s)
SalesLoft Screenshots
View 15 screenshot(s)

INTEGRATIONS

  • Olark
  • Wistia
  • Google Analytics
  • Twilio Flex
  • Bitly
  • UserVoice
  • Eventbrite
  • Owler
  • Salesforce
  • Crystal
  • Datanyze

ALTERNATIVES

Top alternatives to Pardot

SalesLoft
SalesLoft
Constant Contact
Constant Contact
ActiveCampaign
ActiveCampaign
Oracle Eloqua
Oracle Eloqua
MailChimp
MailChimp

Top alternatives to SalesLoft

ZoomInfo InboxAI
ZoomInfo InboxAI
Apollo
Apollo
Groove
Groove
Gong
Gong
HubSpot CRM
HubSpot CRM